News
WARNER BROS. DISCOVERY REPORTS BEST-EVER STREAMING OLYMPIC WINTER GAMES WITH TRIPLE-DIGIT GROWTH AS AUDIENCES IN EUROPE EMBRACE INNOVATIVE VIEWING EXPERIENCE
• Milano-Cortina 2026: number of viewers grew on both linear and streaming services vs Beijing 2022* • Best-ever streaming Olympic Winter Games featuring 1000+ hours on HBO Max and discovery+ and popular new viewing features such as Olympics Multiview • Social video views exceeded 4 billion (+580% vs Beijing 2022) on Eurosport (Europe) and TNT Sports (UK & Ireland) accounts
LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026
As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.
SIGNIFICANT INCREASE IN WINTER OLYMPICS VIEWERSHIP ACROSS ALL WARNER BROS. DISCOVERY PLATFORMS
• Milano-Cortina 2026: viewership and engagement growth on Warner Bros. Discovery’s streaming and pay-TV platforms in Europe vs Beijing 2022 • Best streaming Olympic Winter Games ever on Warner Bros. Discovery services (HBO Max and discovery+) vs Beijing 2022 and PyeongChang 2018 • Total streaming subscribers viewing the Games exceed the entire Beijing 2022 in just 3 days • Linear television viewing remains robust with strong linear growth in many of Europe’s biggest territories
EVERYTHING YOU NEED TO KNOW ABOUT WBD HOUSE AND THE SNOW DOME STUDIOS AT MILANO CORTINA 2026
On Friday, Warner Bros. Discovery unveiled the two incredible studios that will be used in both Cortina and Livigno as part of its coverage of the Milano Cortina 2026 Olympic Winter Games.
MADE IN ITALY: WARNER BROS. DISCOVERY’S UNIQUE ALPINE STUDIOS SET TO DELIVER MAGICAL OLYMPIC WINTER GAMES COVERAGE FOR FANS ACROSS EUROPE
• Warner Bros. Discovery (WBD) unveils its purpose-built studios in the heart of Olympic venues in Cortina and Livigno, Italy that will host live coverage of Milano Cortina 2026 • Immersive storytelling with a local flavour as Italian sets paired with state-of-the-art studios across Europe for Eurosport, TNT Sports, HBO Max and discovery+ viewers • WBD’s first live studio show will air on 6 February ahead of the Opening Ceremony
WARNER BROS. DISCOVERY BRINGS THE LOONEY TUNES TO THE OLYMPIC WINTER GAMES WITH LIVE MOMENTS, NEW COLLABORATIONS, PRODUCTS, AND ORIGINAL CONTENT
As the world turns its attention to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) is once again bringing the Looney Tunes to the Olympic stage and kicking off the Games with a presence that spans live moments, product collections, collaborations, and original content. For nearly a century, sports have been woven into the very DNA of the Looney Tunes. From Bugs Bunny outsmarting foes on the basketball court to Wile E. Coyote engineering contraptions worthy of a high intensity training regimen, the characters have long used athletic moments as a backdrop for their signature humor and physical comedy. That legacy reached new heights with Space Jam, which cemented the Looney Tunes as cultural fixtures in the world of sports and continued in 2024 with the Olympic licensing collections that celebrated the characters and the Olympic values on a global stage. Their presence in 2026 is a continued evolution— combined with the Olympic Rings as well as messages promoting the power of sport to unite people and inspire new generations. Live Moments & On-Site Activations In Milan, the Looney Tunes will appear in fun, irreverent ways unique to the brand. Two major live moments anchor their presence: a hyper visual installation that playfully connects fans to the Olympic streaming experience on HBO Max, and the Official Olympic Pin Trading Center, redesigned with a Looney Tunes look and feel through a licensing collaboration between Warner Bros. Discovery, Honav USA, and the IOC. The center will be open February 6–22 at Via Carlo de Cristoforis 1. Strategic Collaborations Strategic collaborations will also play a major role in the Looney Tunes cultural presence throughout the Games. Warner Bros. Discovery Global Consumer Products (WBDGCP) will unveil a surprise Looney Tunes–inspired collaboration with Burton, the world’s leading snowboarding brand, with details to be revealed in early February. In addition, United Colors of Benetton, together with WBDGCP and the IOC, has launched an exclusive kids’ Olympic Collection capsule that merges the Looney Tunes spirit, Olympic values, and Benetton’s multicolored identity Broadcast & Streaming Integration The Looney Tunes Winter Olympics Games presence will also extend into broadcast and streaming through Eurosport and TNT Sports*, whose Olympics coverage will be available across WBD’s platforms in mainland Europe and the UK & Ireland, including HBO Max, as the service launches in Italy. The collaboration will include recurring content features such as “Looney Tunes: Sports Made Simple” and “Sports Talk with Bugs Bunny,” where Bugs Bunny appears as a guest interviewer during coverage. Daily Watch Party WBD will further spotlight the Looney Tunes during its daily Olympic Winter Games coverage with the Looney Tunes Watch Party, a character driven segment hosted by Bugs Bunny that highlights the day’s top moments with the franchise’s signature humor. Airing across linear and digital platforms, the Watch Party adds a playful, family friendly layer to the Olympic experience. Content Rollout Content throughout the Games will roll out across linear, digital, and on-the-ground channels. The Looney Tunes features will air across Eurosport and Cartoon Network, appear on screens at the Pin Trading Center and publish across digital platforms including Eurosport, The Looney Tunes, and WB Kids social and video channels. Content will be localized across multiple languages to reach audiences worldwide. *Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms Eurosport: pan-European premium television coverage excluding the UK and Ireland TNT Sports: premium television coverage in the UK and Ireland. HBO Max: streaming of every event produced from the Winter Olympics in all plans in Albania, Andorra, Armenia, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine. discovery+: streaming of every event feed from the Winter Olympics in all plans in the United Kingdom, Ireland, Germany and Austria, Select plans in Norway and Sweden; and in Italy on the Sport tier only. Poland: Streaming Eurosport 1 and 2 in Poland in the Live TV plan.
HEATED RIVALRY’S HUDSON WILLIAMS AND CONNOR STORRIE ANNOUNCED AS OLYMPIC TORCHBEARERS
HBO Max today announced that Hudson Williams and Connor Storrie, stars of the Crave Original series HEATED RIVALRY, have been selected to take part in the Olympic Torch Relay as official torchbearers for the Olympic Winter Games Milano Cortina 2026.
Q&A WITH AWARD-WINNING DIRECTOR BART TIMMER
Warner Bros. Discovery's on-air campaign for Milano Cortina 2026 went live last week. Globally recognised award-winning director Bart Timmer was heavily involved in the production of the spot and spoke about the inspiration behind the film.
“YOUR OLYMPICS. YOUR WAY.” NEW WARNER BROS. DISCOVERY CAMPAIGN SHOWCASES THE POWER OF CHOICE FOR MILANO CORTINA 2026
As the Opening Ceremony of the Olympic Winter Games in Milano Cortina draws ever closer, Warner Bros. Discovery has released its anthem spot that captures the essence of fervent, patriotic support as well as experiencing the Olympics on its channels and platforms.
PANTHEON OF PUNDITS UNVEILED FOR TEAM WARNER BROS. DISCOVERY IN EUROPE FOR MILANO CORTINA 2026
• A legendary legion of winter sports experts boasting 109 Olympic medals line up to captivate viewers as part of WBD’s coverage of the Olympic Winter Games Milano Cortina 2026 • New original Olympic stories will introduce aspiring skiers and snowboarders to fans • Live coverage of the Winter Olympics on WBD platforms starts on Wednesday 4 February
WARNER BROS. DISCOVERY REVEALS FIRST LOOK AT STATE-OF-THE-ART MILANO CORTINA 2026 STUDIOS
The Home of the Olympics celebrates 100 days to go to by announcing Olympic Winter Games Milano Cortina 2026 will be available to all HBO Max customers in Europe - including Italy and Germany for the first time - as well as discovery+ in various territories* Availability will maximise access to the Games for millions of viewers with all 116 medal events at Milano Cortina 2026 shown live As the perfect lead up to the Games, the winter sports season is underway with 131 days of live action on Eurosport, TNT Sports, HBO Max and discovery+ in Europe**
OLYMPIC DAY 2025: "LET'S MOVE? TOGETHER FOR MORE MOTIVATION, COMMUNITY AND JOY
The International Olympic Committee (IOC), in collaboration with the World Health Organization (WHO), is launching the next iteration of its ongoing initiative aimed at inspiring and supporting people to move more. “Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating all the inspiration, connection and enjoyment this brings, and is the theme of this year’s Olympic Day (23 June).
WINTER SPORTS WORLD CHAMPIONSHIPS KICK-OFF WARNER BROS. DISCOVERY’S COUNTDOWN TO MILANO CORTINA 2026
Live coverage of every major winter sports World Championship event on Max, discovery+ and Eurosport marks the One Year to Go countdown to Olympic Winter Games Milano Cortina 2026 Roster of winter sports legends to present on-site coverage of Alpine Skiing, Biathlon and Nordic Ski World Championships with live action beginning on 4 February
RECORD OLYMPICS STREAMING AND TV AUDIENCES FOR WARNER BROS. DISCOVERY AS MAX BOOSTS VIEWERSHIP AND ENGAGEMENT ACROSS EUROPE
7 billion minutes streamed as Max supercharges streaming engagement Sunday 4th August saw a Warner Bros. Discovery record in Europe of 600 million minutes streamed in a single day Record number of new paid streaming subscribers over the Games period; 77% more than Tokyo 2020 Saturday 27th was Warner Bros. Discovery’s biggest ever single day for new paid streaming subscribers in Europe
IOC PRESIDENT THOMAS BACH VISITS WBD HOUSE IN PARIS
IOC President Thomas Bach visited WBD House in Paris and spoke to Eurosport's Orla Chennaoui to offer his thoughts on Paris 2024 and what has made this year's edition of the summer Olympic Games so successful.
