11 FEBRUARY 2026, MILAN, ITALY; LONDON, UK – Warner Bros. Discovery (WBD), the home of the Olympics* in Europe, has seen significant growth in viewership and engagement across key channels and services in Europe through the opening days of Olympic Winter Games Milano-Cortina 2026.

Highlights across the first four days of full competition (6-9 February 2026), as well as two days prior to the Opening Ceremony featuring sports events (4-5 February 2026), include:

Across all channels and services (pay-tv and streaming)*:
• Viewers across Europe are consuming significantly more Olympics coverage and content than the previous Winter Games.
o Best streaming Olympic Winter Games ever on Warner Bros. Discovery services (HBO Max and discovery) vs Beijing 2022 and PyeongChang 2018.
o More than one-third more hours of content have been consumed (+39% vs Olympic Winter Games Beijing 2022 at the same stage).

Across streaming (HBO Max and discovery+):
• More people in Europe are streaming Olympics content compared to the previous Winter Games. Across HBO Max and discovery+: 
o Triple-digit percentage growth in total hours viewed (+102% vs Beijing 2022) - including triple-digit growth in France, Germany, Italy (on HBO Max) and UK (discovery+). o The number of subscribers streaming Milano-Cortina 2026 content exceeded those that viewed the entire Beijing 2022 Games after only 3 days**
o Subscribers watching the Olympics are also viewing substantial amounts of entertainment content.

 Most-viewed streaming titles for Olympics viewers include Heated Rivalry and Season 2 of The Pitt, both recently launched on HBO Max.

Across linear (Eurosport in Europe; TNT Sports in the U.K & Ireland)***:
• Strong linear growth vs Beijing 2022 (+33%) including in several of Europe’s biggest markets, a reverse of year-on-year declines in total TV consumption over this period.

• France
o Eurosport channels +47% in hours viewed vs Beijing 2022.

• Germany
o Eurosport linear +50% hours viewed vs Beijing 2022.

• UK & Ireland:
o TNT Sports channels +60% hours viewed vs Beijing 2022.

Commenting on the opening days of Olympic Winter Games Milano-Cortina 2026, Andrew Georgiou, President & Managing Director WBD Sports Europe, said: “We are delighted with the significant increase in viewership and engagement seen during the first week of the Games, demonstrating that our coverage on both Eurosport, across Europe, and TNT Sports, in the UK, is being recognised locally as the go to destinations for leading sports coverage. This quality, coupled with our streaming platforms HBO Max and discovery+ being the only place to ensure you can watch every moment and every medal, has delivered incredible viewing experiences and results out of the gate.”

Live coverage of the Olympic Winter Games Milano Cortina 2026 runs until Sunday 22 February. WBD’s streaming platforms HBO Max (Europe) and discovery+ (UK)* will be the only place to watch every event live while its linear channels Eurosport (Europe) and TNT Sports (UK and Ireland) will deliver comprehensive Games-time coverage to millions of fans. 

*Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms:
• Eurosport: pan-European premium television coverage excluding the UK and Ireland
• TNT Sports: premium television coverage in the UK and Ireland
• HBO Max: streaming of every event broadcast live from the Winter Olympics in all plans in Europe. HBO Max recently launched in Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece.
• discovery+: streaming of every event feed from the Winter Olympics in all plans in the United Kingdom, Ireland, Germany and Austria, Select plans in Norway and Sweden; and in Italy on the Sport tier only.
• Player.pl: streaming of every event feed broadcast on the International with ads tier in Poland

** 6-8 February 2026; first 3 days of full competition.
***Linear TV audience are measured up to 09/02/2026 across the following territories: Denmark, France, Finland, Germany, Netherlands, Norway, Poland, Romania, Sweden, U.K., Finland. Final and fully deduplicated total audience numbers for the whole Olympics period follow after the Games.