LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026
As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.
Designed with a Looney Tunes look and feel through a licencing collaboration between Warner Bros. Discovery, Honav USA, and the International Olympic Committee, the Official Olympic Pin Trading Center has seen in excess of 1,200 pins purchased EACH DAY and welcomed over 30,000 fans through its doors since opening on the day of the Opening Ceremony (6 February).
Over 50 collectors have been based at the center throughout the Games exchanging pins stretching back nearly 50 years. Continuing the long-standing Olympic tradition of pin swapping — a practice that brings together athletes, officials and fans in a celebration of friendship, cultural exchange and global unity — the centre has become a vibrant meeting point in the heart of the Games.
Last month, it was announced that the Looney Tunes would have a presence at the Olympic Winter Games that included on-air moments broadcast on Eurosport and TNT Sports, original content, product collections and in-person activations.
The Official Olympic Pin Trading Center is located at Via Carlo de Cristoforis 1 in central Milan and open each day from 10am to 7pm, closing its doors on Sunday 22 February.
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