WARNER BROS. DISCOVERY REVEALS FIRST LOOK AT STATE-OF-THE-ART MILANO CORTINA 2026 STUDIOS

To mark 100 days to go on 29 October to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) Sports Europe today reveals a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February.

In a move to maximise access to the Olympic Winter Games, all customers in Europe will be able to watch to every live event during the Games on HBO Max and discovery+*.

WINTER WONDERLAND: CORTINA STUDIO REVEALED

Surrounded by the stunning snow-capped peaks of the Dolomites – a UNESCO World Heritage Site, WBD will broadcast from the heart of the action in the Nations Village, Cortina d'Ampezzo. A unique studio housed over two floors will serve Eurosport’s pan-European production with dedicated sets for Italy, Germany, Norway and Poland primed to deliver local language shows presented by Olympic heroes and medal winners to better connect viewers to every event taking place.

State-of-the-art storytelling innovations are set to elevate coverage of the Games with live windows from an extensive virtual studio enabling even deeper analysis of different sports. WBD will also welcome athletes and other notable guests throughout the Games as part of its mission to tell every story for fans around Europe.

Winter Wonderland: A first look at WBD’s studios in Cortina, Italy that will broadcast live each day during Milano Cortina 2026

NEW OLYMPIC SHOWS LAUNCH WITH 100 DAYS TO GO

As the countdown to the Opening Ceremony at the historic San Siro stadium in Milan begins, WBD will showcase the power of the Olympics through an evening of new programming on Wednesday 29 October. Airing on Eurosport 1, TNT Sports 1, HBO Max and discovery+ from 20:30 CET (19:30 GMT), 90-minutes of exclusive content will explore the spectacular stories, sports and athletes who will make history on snow and ice this February including:

• Athletes to Watch: a series of short films that celebrates the brilliant and diverse talent that epitomises the Olympics. Featured profiles will include Eileen Gu (CHN, snowboarding), Marcel Hirscher (NLD, alpine skiing), Stefan Kraft (AUT, ski jumping) and Emily Harrop (FRA, ski mountaineering) with many more available on HBO Max and discovery+.
• Monuments: a Eurosport original docuseries which highlights the unique challenges and traditions of different winter sports and their historic venues around the world. Episode one is set in the Olympic host venue of Cortina d’Ampezzo and focusses on the elegance and speed of its dramatic slopes, which will soon host the greatest skiers in the world during the Olympic women’s alpine skiing events.
• Additional details of additional original productions, documentaries, winter sports content and fresh athlete stories will be released by WBD closer to the start of the Games in 2026.

ONGOING COVERAGE OF THE WINTER SPORTS SEASON MARKS ROAD TO MILANO CORTINA

Following the first major winter sports event of the season, with the Alpine Skiing World Cup beginning in Sölden, Austria last week, WBD Sports Europe will continue to cover every major competition*** with a colossal 1,427 live hours across 131 days on offer this season, providing the best possible run up to the Games

Through its year-round storytelling approach, WBD will get to the heart of every story by working with six winter sports federations covering 13 different sports, with reporters embedded on-site across Europe with up to 15 venues covered per day at the height of the season. This includes live coverage of every World Cup event*** covering alpine skiing, biathlon, ski jumping, Nordic combined, freestyle skiing, cross-country skiing, ski mountaineering, snowboard, luge, figure skating, curling and more.

ALL LIVE EVENTS STREAMING ON ALL PLANS

Bringing the action to the widest possible audience, WBD also announces today that it will provide access to every event broadcast live at the Olympic Winter Games in all HBO Max plans in Europe throughout the Olympics. HBO Max coverage includes Austria, Germany, Switzerland, Liechtenstein, Luxembourg and Italy where fans will be able to enjoy live Olympics content on the platform for the first time following its launch in January 2026.

The Olympic Winter Games will also be available on discovery+ in a number of territories**.

This means that millions of subscribers across Europe can gain access to live Winter Olympics content**. Subscribers to HBO Max and discovery+ will be able to enjoy every competition broadcast live from the Olympic Winter Games held over 19 days, involving all 2,800 athletes competing in 116 medal events across 16 disciplines within eight different sports.

Going beyond its premium linear coverage on Eurosport across Europe and TNT Sports in the UK&I, WBD’s streaming platforms will provide the ultimate viewing experience. For the first time for an Olympic Winter Games, in-app innovations including key moment markers will enable users to easily scroll back so no action is missed. Furthermore, gold medal alerts will ensure viewers can watch unmissable Olympic stories unfold, and additional features will allow subscribers to select up to 21 commentary languages and having the ability to follow specific sports throughout the Games.

STAR POWER STORYTELLING

Connecting viewers with unmissable stories throughout the season, WBD will call on the exceptional experience and expertise of its star team of former World Champions and Winter Olympians. Returning to offer analysis and insights at major events throughout the season, WBD’s winter sports team includes:

• Viktoria Rebensburg (Eurosport Germany and International) – German alpine skiing expert with 19 World Cup wins
• Tina Maze (Eurosport Italy and International) – Slovenian alpine skiing expert with 26 World Cup wins
• Gauthier de Tessières (Eurosport France and International) – French alpine skiing expert and World Championship medallist
• Francesca Marsaglia (Eurosport Italy and International) – Italian alpine skier
• Johan Clarey (Eurosport France and International) - French alpine skier and World Championship medallist
• Martin Schmitt (Eurosport Germany and International) - German four-time ski jumping World Champion
• Tiffany Zahorski (TNT Sports UK and Eurosport International) - British-Russian ice skater and Winter Olympian

The full line-up of commentators and presenters covering the Olympic Winter Games Milano Cortina 2026 for Eurosport and TNT Sports will be announced early next year.

LOONEY TUNES TO LIGHT UP WINTER WITH NEW SPORTS EXPLAINERS

Aiming to connect an even larger and younger audience with the magic of winter sports, WBD will call on the help of its world-renowned IP to expand its storytelling. The much-loved animated characters from the Looney Tunes universe are set to continue their Olympic journey after appearing at the Olympic Games Paris 2024 last summer.

Bugs Bunny is bundling up, hitting the slopes, and lacing his skates to take on the world’s favourite winter sports in Looney Tunes Presents: Sports Made Simple. Each 90-second episode spotlights a different winter sport – including Snowboarding, Figure Skating, Speed Skating, Ice Hockey, Bobsleigh, Ski Jumping - with a signature Looney twist. Fans can watch out for six new episodes launching for free on WB Kids, HBO Max, Eurosport and TNT Sports YouTube channels early next year.

NEW MARKETING PROMO CELEBRATES BOLD CHOICES ATHLETES MAKE

The journey to the starting line at an Olympic Winter Games is one of dedication, sacrifice and life-changing decisions. As a testament to human resilience and determination, WBD has developed a unique new 45-second spot that features moments of tension and anticipation to mark the 100 days to go milestone. The marketing promo will be shown around Eurosport and TNT Sports’ programming all week and marks its own journey to Milano Cortina 2026.

BUILDING ON STRONG WINTER SPORTS VIEWERSHIP

Last season saw WBD Sports Europe reach more than 109 million winter sports fans across all platforms while growing its cumulative linear reach by 10% year-on-year. The growing appetite for winter sports content also increases in digital consumption with video views up 16% to 31 million and streaming minutes consumed also growing by 16%. By offering parity of coverage between men’s and women’s events throughout the season, WBD also attracted a stronger female audience compared to its channel average. Alpine skiing was the most popular sport across all markets with snowboarding attracting the youngest audience with more 0-24 year-olds watch.

MAJOR EVENTS 2025-2026 INCLUDE:

Notes to editor:
Warner Bros. Discovery (WBD) is the home of the Olympics in Europe and is an official broadcaster in 49 markets. It has shown the Olympics since Olympic Winter Games PyeongChang 2018 after securing the rights in 2015. WBD has partnered with the International Olympic Committee (IOC) and European Broadcasting Union (EBU) to obtain the live rights for the next four Olympics – covering Milano Cortina 2026; LA 2028; French Alps 2030 and Brisbane 2032.

HBO Max currently shows live sport in more than 40 markets in Europe ahead of it launching in new territories including Austria, Germany and Italy. The Olympic Winter Games Milano Cortina 2026 will be on Eurosport and HBO Max in Europe and on TNT Sports via discovery+ in the UK.

Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms

Eurosport: pan-European premium television coverage excluding the UK and Ireland

TNT Sports: premium television coverage in the UK and Ireland.

HBO Max: streaming of every event in all plans in Albania, Andorra, Armenia,  Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France,  Germany, Greece, Hungary, Iceland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine.

discovery+: streaming every event in Austria, Germany and the United Kingdom in all plans, and in Norway, Sweden and Italy via select plans.

Player.pl: streaming Eurosport 1 and 2 in Poland in the Live TV plan.

*On discovery+ access will be available in Germany and Austria on all plans, as well as select plans in Italy Sweden and Norway. In the UK, the Olympics will be available in the Entertainment plan and TNT Sports plans. TNT Sports channels 1-4 are included in the TNT Sports plans only.
**WBD Sports Europe’s winter sports rights and coverage varies in each market and its World Cup and World Championship coverage excludes the Nordics.