Alarming numbers of people across the world are not meeting the minimum activity level required for optimal health: one in three adults and 81 per cent of young people (WHO, 2024). Rallying the power and inspiration of the Olympic Movement to highlight this worrying trend, while aiming to encourage and create opportunities for everyone to move more, Let’s Move launched in 2023 as part of the Olympic Movement’s mission to make the world a better place through sport.

"Sport is joy, sport brings people together. Sport and physical activity are also the low-cost, high-impact tool for healthy bodies, healthy minds and resilient communities. We invite people everywhere to experience the joy of sport, and to take a friend along to play sport on Olympic Day and inspire beyond."
Thomas Bach, IOC President

“Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating the motivation, community and joy that movement with others brings.

Participating in group physical activities can help people start moving and keep going. Through shared goals, encouragement and fun – an important factor for many young people to play sport (89 per cent of young people surveyed cited having fun as a reason they play sport, IOC/Allianz MoveNow Move365 Report, 2023) – sport is more than just moving. It is also an opportunity to spend time with others, connect and build community. This can create a sense of belonging and help fight loneliness – something the WHO has identified as a growing concern for people’s health – and support mental well-being.

"Physical inactivity is a silent global health emergency - one that is shortening lives and straining health systems. Too few people understand its risks, and too many lack the means to change course. At the same time, social connection is emerging as a serious public health challenge. By promoting inclusive, community-based physical activity, we have a powerful opportunity not only to improve physical health, but also to build social bonds and enhance mental well-being."
Dr Tedros Adhanom Ghebreyesu, WHO Director-General

“Let’s Move?” is the theme of Olympic Day, the global celebration of sport and getting active that takes place on 23 June each year to commemorate the founding of the modern Olympic Games in 1894. This year, everyone is encouraged to invite a “+1” to walk, run, dance, skip and move with them. People can simply ask a friend to join their team or workout, use specially created “Let’s Move?” digital tools, and share their moves socially @Olympics #LetsMove.

"Some of the most powerful moments in sport happen outside competition. They happen when a teammate joins you on the days you don’t feel like training, when you work together to reach your goals - it’s in the shared effort, the mutual support, the community you build along the way."
Kirsty Coventry, IOC President-elect

As part of the Olympic Day celebrations, there will be mass participation events and digital activations across the Olympic Movement, with over 150 National Olympic Committees (NOCs), International Sports Federations, and Olympic Games Organising Committees (OCOGs) expected to take part.

Worldwide Olympic Partner Samsung is inviting people to join the “Let’s Move?” challenge (available only on Android), to walk 260,000 steps between 23 June and 21 July. For its part, Worldwide Olympic Partner TCL has launched its first global campaign to mark Olympic Day, with a film connecting future host cities LA and Milan through dance and expression, and giving people the opportunity to take part in a social dance challenge on 23 June.

In China, the Olympic Mini Programme on WeChat is running a challenge until 30 June, where people can take part in a daily sports challenge — including a team mode — to set goals, practise together and compete with friends. In India, 50 sports venues around the country will be made available for pairs to book to play sport together free of charge. Details at Olympics.com.

“Let’s Move?” will continue beyond Olympic Day, with the ambition, and the support of the Olympic Movement, to keep inspiring and enabling people to move and enjoy physical activity through resources, activations and content. This campaign is intended to highlight the positive impact that community sport and physical activity have on physical, mental and social health, and contributes to the IOC’s Olympism365 priority area of “Sport, Health and Active Communities”.

In this framework, a wide range of initiatives aimed at bringing sports and health organisations together are delivered in collaboration with the WHO, to provide more opportunities for people from diverse backgrounds to be more active and enjoy the benefits of participating in regular sport and physical activity, and to contribute to the WHO’s Global Action on Physical Activity (GAPPA) and the IOC’s Olympism365 strategy to reduce physical inactivity by 15 per cent in adults and adolescents by 2030.

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