SCOTT SPORTS ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
- The international sports brand signs a two-year deal as the Official Cross-country Bike Partner
- SCOTT Sports will also serve as the Event Presenting Partner for Soldier Hollow, Midway, Utah (USA) and renew its support as local partner for Lenzerheide (Switzerland)
Warner Bros. Discovery (WBD) Sports and SCOTT Sports are proud to confirm a new long-term partnership for the WHOOP UCI Mountain Bike World Series.
The international sports brand that develops, markets, and sells bike, winter sports, running and outdoor products becomes the Official Cross-country Bike Partner of the WHOOP UCI Mountain Bike World Series, as well as the Event Presenting Partner for the UCI World Cup round in Soldier Hollow, Midway, Utah (USA).
This new partnership builds on SCOTT Sports’ previous commitment to the series, which began with a local partnership for the 2025 UCI World Cup round in Lenzerheide (Switzerland).
Since inventing the world’s first aluminum ski pole in 1958, innovation and progression have been central to SCOTT Sports’ philosophy. This commitment has shaped a strong mountain bike heritage dating back to the creation of its UCI World Cup team in 2002, which has supported numerous champions, including Olympic gold medalist and 10‑time UCI World Champion Nino Schurter.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “SCOTT Sports has been synonymous with success in the cycling world for many years and we are thrilled to have them on board as partners of the WHOOP UCI Mountain Bike World Series, the pinnacle of mountain bike competition, in an extended capacity for the next two seasons.”
Julian Wagner, Global Bike Marketing Lead at SCOTT Sports, said: "We’re incredibly excited to partner with the WHOOP UCI Mountain Bike World Series over the next few seasons. Cross-country racing is woven into our DNA, so stepping in as the Official Cross-country Partner feels like a natural fit. It’s a great opportunity to celebrate our heritage while continuing to push the sport forward."
The 2026 WHOOP UCI Mountain Bike World Series season kicks off on May 1 with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.
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