Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International
1 January 2019 - Last updated 16 August 2024
Mike Rich is the Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery and responsible for leading a 200 strong team, delivering communication solutions for WBD's brand clients across all sectors, including sport, across the globe.
Prior to WBD, Mike was EVP of Sales & Content Partnerships for Fox Networks Asia & Middle East, plus he held senior positions spanning 17 years at two of the largest global media agency groups, GroupM & Publicis.
Latest news
WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS
Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May
WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID
The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain
SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES
Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.
WARNER BROS. DISCOVERY EXPANDS EQUESTRIAN OFFER BY ADDING THE LONGINES GLOBAL CHAMPIONS TOUR & GCL
Multi-year partnership between Warner Bros. Discovery (WBD) and the Global Champions (GC) brings extended premium coverage of the Longines Global Champions Tour and GCL to millions of fans Live broadcast coverage will reach viewers across 75 markets in Europe and Asia on Eurosport and TNT Sports, with streaming on Max and discovery+* Trojan Paillot: “We are providing year-round coverage of this majestic sport and even greater visibility between Olympic cycles.”
RECORD-BREAKING 41 PERMANENT TEAMS SIGN UP FOR EWC ACTION
A record-breaking 41 permanent teams are set for action when the 2025 FIM Endurance World Championship fires up in France next week.
MAVIC ANNOUNCED AS OFFICIAL SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
The French equipment brand signs five-year deal as the Official Bicycle Shoe Supplier and also becomes the official partner for its home UCI World Cup round of Les Gets, Haute-Savoie (France)
SHIMANO CONFIRMED AS MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES
Iconic Japanese bicycle components manufacturer signs four-year deal as the Official Drivetrain & Electric Drive Unit Components partner
WARNER BROS. DISCOVERY LAUNCHES GENERATIVE AI-POWERED CYCLING CENTRAL INTELLIGENCE PLATFORM IN COLLABORATION WITH AWS
New AI technology platform transforms storytelling capabilities for WHOOP UCI Mountain Bike World Series coverage, enhancing the viewer experience through data-driven insights
WARNER BROS. DISCOVERY CONTINUES AS THE HOME OF SPORT CLIMBING IN EUROPE
Warner Bros. Discovery (WBD) Sports Europe agrees new partnership with the International Federation of Sport Climbing (IFSC) to broadcast all IFSC World Cup and World Championship events until 2028.
PENTLAND BRANDS PARTNERS WITH SKY MEDIA FOR LANDMARK TNT SPORTS CHANNEL SPONSORSHIP
Six of Pentland’s iconic sports, outdoor and lifestyle brands make their collective TV and multi-platform sponsorship debut
NEW TNT SPORTS DOCUMENTARY ‘PLAYING FOR OUR FUTURE’ EXAMINES THE IMPACT OF CLIMATE CHANGE ON THE FUTURE OF SPORT
New TNT Sports documentary ‘Playing for our Future’ presented by Reshmin Chowdhury investigates how climate change is impacting the world of sport from grassroots through to top tier sporting competitions Personal accounts from leading figures and climate change experts show the importance of sustainability to ensure sport’s survival The film considers how the world of sport can be a positive force for change to tackle environmental issues
UCI AND WBD SPORTS CONFIRM END OF UCI TRACK CHAMPIONS LEAGUE, ANNOUNCE MEASURES TO REVITALISE UCI TRACK NATIONS CUP
The Union Cycliste Internationale (UCI) and its partner Warner Bros. Discovery (WBD) Sports confirm that the UCI Track Champions League was held for the last time in 2024, and that following this, the UCI Track Nations Cup will be revitalised from 2026.
WARNER BROS. DISCOVERY AND OLYMPIC CHANNEL ANNOUNCE NEW FEATURE DOCUMENTARY CHARTING THE LIFE OF BRITISH OLYMPIC DIVING LEGEND TOM DALEY
17 March 2025 - London, UK - Tom Daley: 1.6 Seconds tells the incredible life story of five-time Olympic medallist Tom Daley OBE in a new collaboration between Warner Bros. Discovery and the Olympic Channel. Set to premiere on discovery+ in the UK and Ireland early June, broadcast on Really and TNT Sports later that month, the feature documentary film explores the remarkable journey of one of Great Britain’s most iconic athletes, both in and out of the pool.
WOMEN IN FOOTBALL UNITE WITH UK BROADCASTERS TO CELEBRATE AND SUPPORT WOMEN #TODAYANDEVERYDAY
British broadcasters and production companies will support Women in Football’s campaign on International Women’s Day, Saturday 8 March. Group will broadcast and post content online to recognise and celebrate the work of women in the industry all year round. Organisations taking part, include ITV, Channel 4, Sky Sports, TNT Sports, Premier League Productions, and talkSPORT. The group will also tackle online abuse.
INTERVIEW WITH TNT SPORTS SENIOR PRODUCTION MANAGER UMO GLOVER FOR IWD 2025
In a two-part interview ahead of International Women's Day, TNT Sports senior production manager Umo Glover spoke to SVG Europe about her role at the company, the challenges she has faced and what drew her to a career in live sports production
