Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International
1 January 2019 - Last updated 16 August 2024
Mike Rich is the Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery and responsible for leading a 200 strong team, delivering communication solutions for WBD's brand clients across all sectors, including sport, across the globe.
Prior to WBD, Mike was EVP of Sales & Content Partnerships for Fox Networks Asia & Middle East, plus he held senior positions spanning 17 years at two of the largest global media agency groups, GroupM & Publicis.
Latest news
US OPEN BREAKS AUDIENCE RECORDS ON EUROSPORT AND HBO MAX ACROSS EUROPE
More fans in Europe streaming tennis content on HBO Max than ever before Biggest ever tournament audience across all platforms in Poland Eurosport France secures record number of viewers during both singles finals
TNT SPORTS SECURES EXCLUSIVE BROADCAST RIGHTS TO THE ACC MEN’S T20 ASIA CUP TOURNAMENT 2025
The stars of cricket in Asia are coming out to play this September with every match of the ACC Men’s T20 Asia Cup 2025 broadcast live and exclusively on TNT Sports and discovery+ in the UK and Ireland.
WARNER BROS. DISCOVERY EXTENDS RIGHTS TO SHOW THE WORLD SNOOKER TOUR EXCLUSIVELY ACROSS EUROPE
Eurosport and HBO Max will show the World Snooker Tour including the Triple Crown to millions of viewers in 50 markets across Europe New agreement with World Snooker Tour extends Eurosport’s position as the home of snooker to nearly three decades Deal excludes the UK and Ireland where TNT Sports continues to show the World Snooker Tour
WHOOP UCI MOUNTAIN BIKE WORLD SERIES 2026 CALENDAR UNVEILED
The dates, venues and rounds of next year’s WHOOP UCI Mountain Bike World Series have been announced, featuring 14 race weekends over six months with stops at four Olympic venues, Downhill’s spiritual home in Whistler, and the return of fan favourites.
ROCKSHOX ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
A leader in mountain bike suspension since 1989, RockShox confirmed as Official Suspension Partner
WARNER BROS. DISCOVERY TO SHOW SEASON DEFINING RACES FROM LA VUELTA AND WORLD CHAMPIONSHIPS
Warner Bros. Discovery (WBD) will produce more than 125 hours of live cycling coverage for millions of fans across Europe over the next five weeks Every stage of La Vuelta a España will be available on Eurosport, TNT Sports, HBO Max and discovery+* from 23 August to 14 September Coverage of every men’s and women’s race from the first ever World Road Race Championships held in Africa follows on 21-28 September
MONUMENTAL MATCHUPS SET FOR GRAND SLAM SHOWDOWNS AT REVAMPED US OPEN ON EUROSPORT AND HBO MAX
Every US Open match available on Eurosport and HBO Max in 45 markets in Europe Live action begins on 18 August with singles qualifying preceding the eagerly anticipated two-day mixed doubles tournament with blockbuster pairings set to feature on 19-20 August Lesly Boitrelle to present on-site coverage from Flushing Meadows, New York alongside former US Open champions John McEnroe, Mats Wilander and Justine Henin
WARNER BROS. DISCOVERY SEALS 2025 WORLD ATHLETICS CHAMPIONSHIPS RIGHTS
• Warner Bros. Discovery (WBD) extends its partnership with the European Broadcasting Union (EBU) by bringing the 2025 World Athletics Championships to millions of viewers• Eurosport, TNT Sports, HBO Max and discovery+ will show coverage in 45 markets in Europe• The 2025 World Athletics Championships take place in Tokyo, Japan on 13-21 September
WARNER BROS. DISCOVERY IN FINLAND AND THE FINNISH ICE HOCKEY ASSOCIATION REACH AGREEMENT ON BROADCASTING RIGHTS FOR THE WOMEN'S TOP LEAGUE AURORALIIGA
With the agreement, WBD’s extensive offering of women’s sports will expand even further starting in September
TNT SPORTS: ALL THE BIG COMPETITIONS IN ONE PLACE FOR THE 2025-2026 SEASON
Football is back and TNT Sports is the only place to watch every big competition with over 700 matches broadcast live from elite European club football to English domestic league and cup competitions this season.
2025 WHOOP UCI MOUNTAIN BIKE WORLD SERIES SEES RECORD-BREAKING MID-SEASON MILESTONES
The 2025 WHOOP UCI Mountain Bike World Series has so far attracted 56 million cumulative views and 15 million watch hours across WBD channels, supported by strong digital, on-site, and content engagement.
ENGLAND’S BID TO REGAIN THE ASHES TO BE BROADCAST LIVE AND EXCLUSIVELY ON TNT SPORTS
TNT Sports will be the home of the England men’s cricket team this winter after agreeing a deal with Cricket Australia to broadcast the NRMA Insurance Ashes live and exclusively across its TV channels streaming service and social platforms.
ICONIC NEW VENUES CONFIRMED FOR 2026 WHOOP UCI MOUNTAIN BIKE WORLD SERIES
New world-class venues with Olympic pedigree across Asia and the USA will stage thrilling Gravity and Endurance races during the 2026 WHOOP UCI Mountain Bike World Series and beyond. Multi-format racing will kickstart the 2026 season at the Race of South Korea (KOR) at the Olympic venue in PyeongChang; Cross-country visits Soldier Hollow, Midway, Utah (USA) as part of the North American leg.
DISCOVERY+ OFFERS CUSTOMERS MORE CHOICE WITH NEW PLAN OPTIONS IN THE UK
discovery+ now comes with even more choice for subscribers in the U.K. as Warner Bros. Discovery launch a new three-tiered plan structure.
DAZN ITALY AND WARNER BROS. DISCOVERY RENEW AND STRENGTHEN THEIR PARTNERSHIP WITH A NEW MULTI-YEAR AGREEMENT
More multisport on DAZN thanks to the full in-app integration of Eurosport’s complete offering In addition, Warner Bros. Discovery’s free-to-air channels, including Nove, Real Time, DMAX, and Discovery channel, make their debut on DAZN
