Skip to main content

WARNER BROS. DISCOVERY KIDS CELEBRATES A SUMMER OF SPORTS ACROSS EMEA WITH LOONEY TUNES

8 July 2024

Summer 2024 is all about sports as Warner Bros. Discovery activates its iconic animated characters, the Looney Tunes, with the aim of bringing kids closer to various sports in an entertaining way, as well as introducing sporting disciplines to the next generation. 

The Looney Tunes characters have a long association with sport, including their starring role in the 1996 blockbuster Space Jam and its 2021 sequel Space Jam: A New Legacy. Now the iconic characters are returning into the sporting spotlight to inspire the upcoming generation in the values of sport. From baseball to basketball, boxing, wrestling and everything in between, the Looney Tunes cleverly push the limits of humor to suspend reality, defy gravity and stretch the imagination both on the court and off.

“Looney Tunes Presents: Sports Made Simple” – Short-form series
Warner Bros. Discovery has created six original animated short films "Looney Tunes Presents: Sports Made Simple". Targeted for kids these shorts celebrate and explain six different sports in true Bugs Bunny fashion. These 90-second clips, include classic as well as new sports and disciplines such as 4x100 meter relay, tennis, mountain biking, beach volleyball, gymnastics and breakdancing. The short form clips will premiere on the WB Kids YouTube Channel and will be used across Warner Bros. Discovery’s on-air kids channels, and digital and social networks and platforms, including Looney Tunes social networks, and Boomerang channels, over the summer. Looney Tunes Presents: Sports Made Simple will appear on Eurosport’s weekly “Power of the Olympics” programme. Making sports content available everywhere for kids, there will also be new sports quizzes made available on the Cartoon Network website in the UK, testing kids’ sporting knowledge.

 
Looney Tunes sports takeover on Roblox with Cartoon Network Game On!
For the first time ever Warner Bros. Discovery is welcoming the Looney Tunes into the metaverse with a unique activation celebrating the summer of sports on the popular gaming platform Roblox. Cartoon Network Game On! – a fully experiential world on Roblox will introduce new characters, new minigames, and new rides to celebrate sports and team Looney Tunes. Players can interact with popular Looney Tunes characters Bugs Bunny, Lola Bunny, Daffy Duck, Tweety, Wile E. Coyote, and Road Runner to play mini games such as 4 x 100m relay, Tennis, Breaking, Mountain Biking, Beach Volleyball and Gymnastics. With a new bouncy castle ride appearing in the main Island and bespoke promotions on billboards, players will fully be able to fully engage in the world of sports and Looney Tunes. Cartoon Network Game On! is available in French, Italian, Turkish, Arabic Spanish and Brazilian Portuguese languages. Play via: Cartoon Network Game On!

Sports-themed content across kids channels and on VOD
Warner Bros Discovery is celebrating the summer of sports on-air and VOD with new shorts featuring Bugs Bunny and sports themed programming scheduled on its kids channels, Boomerang, Cartoon Network and Cartoonito. This will include episodes from different shows that feature sports games and challenges. In the UK, on demand there will be Looney Tunes content and sports themed episodes will be made available in a boxset titled “Summer of Sports”. Hit series included Teen Titans Go!, We Baby Bears, Ben 10, Craig of The Creek, The Regular Show on Cartoon Network, Looney Tunes, Tom & Jerry, Scooby-Doo, Grizzy & The Lemmings, Mr Bean: The Animated Series and Mush, Mush & the Mushables on Boomerang and Bugs Bunny Builders, Batwheels, Fireman Sam and Mansha and the Bear on Cartoonito. In the UK, sports focused content (games, clips etc) will be available on kids channel websites to engage kids audiences throughout the summer.

Team Looney Tunes on Cartoon Network’s Toon Cup app
As previously announced, team ACME officially landed on the Cartoon Network’s Toon Cup app back in April, with a Looney Tunes themed tournament. A treat for all Looney Tunes fans can still tackle, dribble, pass, shoot, and unlock new characters, balls, and stadiums today by earning coins, with Bugs Bunny & Tweety acting as referees. Players can join on the playful antics by downloading the app for free on Google Play and the App Store across Europe, Middle East, Africa, Latin America and Asia Pacific. As an optional paid extension to the game, players can also access a Looney Toons Bonus Bundle featuring Daffy & Taz playable characters and Bugs Bunny Carrot Ball, in the in-app purchases. For all sport lovers, "Toon Cup", is a casual mobile app and website football game that debuted during the 2018 World Cup. Players can choose a country and build a fantasy football team using their favourite Cartoon Network characters. A popular game with fans, since its debut, "Toon Cup", has amassed over 100 million downloads.

Viewers should also watch out for more Looney Tunes during Eurosport’s coverage of Paris 2024 Olympic Games. discovery+ is the only places to watch every moment of Paris 2024.

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

27/6/2025

LIVE MULTI-MARKET WIMBLEDON COVERAGE SET TO BE SERVED UP BY WARNER BROS. DISCOVERY

Coverage of every match on every court at Wimbledon available for millions of fans across 11 markets in Europe on Eurosport, Max and HBO Max  TNT Sports and discovery+ will show the singles finals live in the UK and Ireland alongside a daily highlights programme  Carlos Alcaraz returns to defend his crown following epic Roland-Garros and Barbora Krejčíková aims to be the first women’s player in ten years to retain the title 

23/6/2025

OLYMPIC DAY 2025: "LET'S MOVE? TOGETHER FOR MORE MOTIVATION, COMMUNITY AND JOY

The International Olympic Committee (IOC), in collaboration with the World Health Organization (WHO), is launching the next iteration of its ongoing initiative aimed at inspiring and supporting people to move more. “Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating all the inspiration, connection and enjoyment this brings, and is the theme of this year’s Olympic Day (23 June).

19/6/2025

WARNER BROS. DISCOVERY SECURES EXCLUSIVE RIGHTS IN EUROPE FOR LEGENDS TEAM CUP

Exciting new team tennis tournament in 2025 featuring legends of the game including Grand Slam champion Dominic Thiem will be shown live on WBD platforms in Europe Fans across Europe can stream every round on HBO Max and discovery+ with a highlights programme shown on Eurosport in Europe and TNT Sports in the UK Competition begins on 14 August

11/6/2025

RECORD-BREAKING ROLAND-GARROS REACHES MILLIONS OF FANS ACROSS EUROPE ON WARNER BROS. DISCOVERY’S PLATFORMS

Largest ever streaming audience secured for Roland-Garros with Max, HBO Max and discovery+ increasing viewers by nearly a third year-on-year across Europe Record broadcast audiences for the men’s singles final secured in Spain, Italy and the UK as Carlos Alcaraz overcomes Jannik Sinner in an all-time classic First tournament on TNT Sports in the UK and Ireland drives +20% uplift in final viewership Eurosport and TNT Sports platforms generate 883 million additional video views in Europe

10/6/2025

GALLAGHER PREMIERSHIP RUGBY FINAL TO SIGN-OFF A RECORD-BREAKING SEASON FOR TNT SPORTS

The curtain comes down on a memorable rugby season this weekend and TNT Sports has continued to engage record numbers of fans through its coverage of Gallagher Premiership Rugby over the past nine months.

08/6/2025

WARNER BROS. DISCOVERY AND THE FRENCH TENNIS FEDERATION EXTEND THEIR AGREEMENT TO BROADCAST ROLAND-GARROS IN EUROPE UNTIL 2030*

Warner Bros. Discovery (WBD) and the French Tennis Federation (FFT) have extended their agreement that will see Roland-Garros continue to be broadcast on its channels and platforms on a pan-European basis* (excluding France) until at least 2030. 

06/6/2025

EE DISABILITY FA CUP 2025 RETURNS TO ST GEORGE’S PARK THIS SUMMER

The EE Disability FA Cup will return this summer for its ninth edition, with six finals taking place over 28 and 29 June 2025 at St. George’s Park.

27/5/2025

WARNER BROS. DISCOVERY SPORTS ANNOUNCES GOPRO AS OFFICIAL WEARABLE CAMERA SUPPLIER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Helmet-Mounted GoPro Cameras will showcase WHOOP UCI Mountain Bike World Series action from the rider’s perspective

22/5/2025

TNT SPORTS AND EUROSPORT’S GLOBAL PRODUCTION TO DELIVER MOST COMPREHENSIVE COVERAGE OF ROLAND-GARROS EVER

Warner Bros. Discovery’s (WBD) cross platform approach brings coverage of more than 900 matches to TNT Sports and Eurosport across Europe and USA with streaming of every player, every game and every court available on Max and discovery+ World No.1s with points to prove as Jannik Sinner returns to action and Aryna Sabalenka seeks her first Women’s Singles title from four-time defending champion Iga Swiatek Live action from the main draw gets underway from 10:00 BST on Sunday 25 May

19/5/2025

WARNER BROS. DISCOVERY ANNOUNCED AS OFFICIAL PARTNER OF EUROGAMES 2025

Warner Bros. Discovery has been announced as an official partner of EuroGames 2025 – Europe’s largest inclusive multisport event which promote diversity, remove barriers and create a space for representation from all backgrounds in sports.

19/5/2025

LIVERPOOL’S MEMORABLE CHAMPIONS LEAGUE TRIUMPH RE-VISITED IN NEW DOCUMENTARY ON TNT SPORTS

It’s 20 years since the arguably the most extraordinary comeback in European football history took place – and TNT Sports will re-live the evening in a special feature documentary – The Miracle of Istanbul: Liverpool 2005.

16/5/2025

THE FA AGREES HISTORIC BROADCAST DEAL WITH CHANNEL 4 AND TNT SPORTS FOR THE ADOBE WOMEN’S FA CUP

The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season.

14/5/2025 - Last updated 16 May 2025

EVENTS.COM NAMED GLOBAL PARTNER OF WARNER BROS. DISCOVERY SPORTS’ EVENTS DIVISION

Events.com Becomes a Main Partner of the Three Global Competitions Promoted by the Events Division of Warner Bros. Discovery Sports: the WHOOP UCI Mountain Bike World Series, the FIM Endurance World Championship, and the FIM Speedway Grand Prix Multi-Year Exclusive Partnership Solidifies Position of Events.com as Leader in Global Event Technology and Expands its Global Reach Through Warner Bros. Discovery Sports’ Leading Media and Entertainment Ecosystem

14/5/2025 - Last updated 16 May 2025

UEFA CHAMPIONS LEAGUE, EUROPA LEAGUE AND EUROPA CONFERENCE LEAGUE FINALS AVAILABLE FOR FREE ON DISCOVERY+, THE STREAMING HOME OF TNT SPORTS

• May is a huge month of men’s European football finals on TNT Sports with three British teams hoping to bring home European silverware • The 2025 men’s UEFA finals, the UEFA Champions League, Europa League and Europa Conference League exclusively live on TNT Sports, will also be available for anyone to watch at home or on the move* for free on discovery+

10/5/2025 - Last updated 12 May 2025

TNT SPORTS EXTENDS AGREEMENTS TO CONTINUE ITS POSITION AS THE HOME OF ENGLISH DOMESTIC RUGBY

TNT Sports in the UK and Ireland will continue to be the home of English domestic rugby after agreeing new long-term deals with Premiership Rugby and Premiership Women’s Rugby (PWR).