Skip to main content

WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS COLLABORATES WITH INTERNATIONAL OLYMPIC COMMITTEE FOR WORLDWIDE OLYMPIC LICENSED COLLECTIONS STARRING THE BELOVED LOONEY TUNES CHARACTERS

25 March 2024

  • Eight National Olympic Committees Sign Domestic Deals for Licensed Products
  • The Fun and Energy of Bugs Bunny and the Looney Tunes Return to the Olympic Sports Scene for a Product Collection That Embodies Teamwork and the Olympic Values

Burbank, Calif. (March 25, 2023) – Warner Bros. Discovery Global Consumer Products (WBDGCP) today announced that it has collaborated with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the beloved Looney Tunes characters with product beginning to roll out now through 2026. Warner Bros. Discovery’s iconic Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.

Additionally, WBDGCP has partnered with eight National Olympic Committees (NOCs) from eight countries including the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico to create country specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the United States and Brazil.

In each country, WBDGCP will work with licensees across all major product categories including Fashion and Sportwear, Toys, Collectibles, Sporting Goods, Beauty and Grooming, Home and Seasonal. Licensees and retailers currently signed on to participate include leading trading pin manufacturer Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States; Jóma in Spain; BIG W in Australia; The Warehouse in New Zealand; Carls Jr., Hockey Exportprint, Regalos Siglo XXI, Blackstorm in Mexico; Reserva, Grow, Club Comics, Kameleon Bags in Brazil, others in Poland and Italy. Bioworld, Mad Engine, Freeze, and Isaac Morris have also collaborated on product. In addition, the WB Shop will carry a selection of officially licensed products.

“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services stated, "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”

The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.”

Warner Bros. Discovery Global Consumer Products continues to welcome licensees to join the program and help the company reach Olympics fans around the world. 

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

22/5/2025

TNT SPORTS AND EUROSPORT’S GLOBAL PRODUCTION TO DELIVER MOST COMPREHENSIVE COVERAGE OF ROLAND-GARROS EVER

Warner Bros. Discovery’s (WBD) cross platform approach brings coverage of more than 900 matches to TNT Sports and Eurosport across Europe and USA with streaming of every player, every game and every court available on Max and discovery+ World No.1s with points to prove as Jannik Sinner returns to action and Aryna Sabalenka seeks her first Women’s Singles title from four-time defending champion Iga Swiatek Live action from the main draw gets underway from 10:00 BST on Sunday 25 May

19/5/2025

WARNER BROS. DISCOVERY ANNOUNCED AS OFFICIAL PARTNER OF EUROGAMES 2025

Warner Bros. Discovery has been announced as an official partner of EuroGames 2025 – Europe’s largest inclusive multisport event which promote diversity, remove barriers and create a space for representation from all backgrounds in sports.

19/5/2025

LIVERPOOL’S MEMORABLE CHAMPIONS LEAGUE TRIUMPH RE-VISITED IN NEW DOCUMENTARY ON TNT SPORTS

It’s 20 years since the arguably the most extraordinary comeback in European football history took place – and TNT Sports will re-live the evening in a special feature documentary – The Miracle of Istanbul: Liverpool 2005.

16/5/2025

THE FA AGREES HISTORIC BROADCAST DEAL WITH CHANNEL 4 AND TNT SPORTS FOR THE ADOBE WOMEN’S FA CUP

The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season.

14/5/2025 - Last updated 16 May 2025

EVENTS.COM NAMED GLOBAL PARTNER OF WARNER BROS. DISCOVERY SPORTS’ EVENTS DIVISION

Events.com Becomes a Main Partner of the Three Global Competitions Promoted by the Events Division of Warner Bros. Discovery Sports: the WHOOP UCI Mountain Bike World Series, the FIM Endurance World Championship, and the FIM Speedway Grand Prix Multi-Year Exclusive Partnership Solidifies Position of Events.com as Leader in Global Event Technology and Expands its Global Reach Through Warner Bros. Discovery Sports’ Leading Media and Entertainment Ecosystem

14/5/2025 - Last updated 16 May 2025

UEFA CHAMPIONS LEAGUE, EUROPA LEAGUE AND EUROPA CONFERENCE LEAGUE FINALS AVAILABLE FOR FREE ON DISCOVERY+, THE STREAMING HOME OF TNT SPORTS

• May is a huge month of men’s European football finals on TNT Sports with three British teams hoping to bring home European silverware • The 2025 men’s UEFA finals, the UEFA Champions League, Europa League and Europa Conference League exclusively live on TNT Sports, will also be available for anyone to watch at home or on the move* for free on discovery+

10/5/2025 - Last updated 12 May 2025

TNT SPORTS EXTENDS AGREEMENTS TO CONTINUE ITS POSITION AS THE HOME OF ENGLISH DOMESTIC RUGBY

TNT Sports in the UK and Ireland will continue to be the home of English domestic rugby after agreeing new long-term deals with Premiership Rugby and Premiership Women’s Rugby (PWR).

08/5/2025

TNT SPORTS AND EUROSPORT ASSEMBLE GRAND SLAM COMMENTATOR ROSTER FOR ITS GLOBAL COVERAGE OF ROLAND-GARROS

Tennis Hall of Famers John McEnroe, Andre Agassi, Lindsay Davenport, Jim Courier, Chris Evert, Mats Wilander & Boris Becker Part of Accomplished Group of Hosts, Commentators & Contributors 23-Time Grand Slam Champion & Former World No. 1 Venus Williams to Contribute Special Features throughout Coverage  TNT Sports to Offer Most Comprehensive Roland-Garros Coverage Ever, Including Inaugural U.S. and UK Distribution & on Eurosport in 49 European Markets

07/5/2025

WARNER BROS. DISCOVERY SPORTS PRESENTS GRIT & GLORY, AN EXCLUSIVE LOOK INSIDE ENDURO MOUNTAIN BIKE RACING

The eight-part documentary series will follow all the action from the UCI Enduro World Cup during the 2025 WHOOP UCI Mountain Bike World Series season, providing an exclusive behind-the-scenes look at one of mountain bike’s hardest formats.

07/5/2025 - Last updated 12 May 2025

GRAND TOUR SEASON GETS INTO GEAR WITH WARNER BROS. DISCOVERY TO PRESENT EVERY STAGE OF THE GIRO D’ITALIA LIVE

Live and exclusive coverage of every stage of the Giro d’Italia and La Vuelta Femenina* comes to viewers across Europe, Asia and USA on TNT Sports, Eurosport, Max and discovery+**   On-site reporting coupled with local studio shows to power the Giro d’Italia in Belgium, France, Germany, Ireland, Spain, the Netherlands and the UK   Streaming innovations put Max and discovery+ viewers in control of their race experience 

02/5/2025

TNT SPORTS KICKS OFF A SIZZLING SUMMER OF SPORT

Get ready for a scorching Summer of Sport as TNT Sports brings fans well over 3,000 hours of live action this May, June and July from across the nation’s favourite sporting events, tournaments and championships to fans across the UK and Ireland.

30/4/2025

WBD SPORTS SIGNS THE UCI CLIMATE ACTION CHARTER

The WHOOP UCI Mountain Bike World Series, promoted by WBD Sports, marked Earth Month by spotlighting some of the key initiatives that form part of its 2025 Corporate Social Responsibility (CSR) strategy.

17/4/2025 - Last updated 22 April 2025

WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS

Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May

17/4/2025

WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID

The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain 

16/4/2025

SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES

Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.