Taking place between 23-26 July in Lyon, France, EuroGames and Warner Bros. Discovery - via its WBD Sports Together initiative that aims to unlock the power of sport - is calling on the public across Europe to show their own support by attending the event, volunteering at the event or competing in one of the 38 sports being showcased at the four-day extravaganza.

As part of this partnership, Warner Bros. Discovery will amplify visibility and support for EuroGames 2025 through a dedicated campaign across its platforms – including bespoke rainbow idents during Pride Month in June and widespread promotion on Eurosport 1 and Eurosport 2 across mainland Europe in July. This initiative reflects WBD’s mission to champion inclusion in sport, helping to break down stereotypes, inspire future generations, and ensure that all athletes feel seen, celebrated, and supported.

In addition, Warner Bros. Discovery will provide extensive digital and social coverage from EuroGames 2025 ensuring fans from across the continent can keep up-to-date with the action from Lyon and draw attention to the objectives of the event – to promote inclusivity. Warner Bros. Discovery will be sending a dedicated social media reporter to EuroGames 2025 to tell all of the best stories across its sport platforms in real-time, while content from across the event will be supplemented by ISCPA - a local communication, production and journalist school who will be mobilising 40 students - to create content that will resonate with sports fans.

David Bernard-Bret, Vice President, Warner Bros. Discovery Sports Marketing said: “Championing inclusion is a key part of what we do in our role as a storytelling business as we look to unlock the power of sport. Members of our team will be on-the-ground, giving them the ability to capture social and digital content and share the most compelling stories throughout the four days that will resonate will sports fans across the continent.

“Sport has the unique ability to unite communities and we are delighted to partner with EuroGames for this year’s event in Lyon. Whether it be through our linear, digital or social platforms, the power of WBD will serve to promote the aims and ambitions of the EuroGames movement to the widest possible audiences

Cédric Lemarié, President of EuroGames Lyon 2025, said: "The EuroGames Lyon 2025 represent more than just a multisport event — they are a vital platform for promoting equality, inclusion, and the ongoing fight against discrimination faced by LGBTQI+ people in sport. We are proud to count on the support of Warner Bros. Discovery, whose strong commitment to diversity and representation mirrors the core values of the EuroGames.

“Through influential platforms such as Eurosport and Max, Warner Bros. Discovery provides an essential megaphone to amplify our message, reaching millions across Europe. This partnership helps ensure that the call for inclusive and safe sporting spaces echoes far beyond the competition fields."

For more information on how the public can get involved at EuroGames 2025, head to www.lyon2025.com