Skip to main content

THE FA AGREES HISTORIC BROADCAST DEAL WITH CHANNEL 4 AND TNT SPORTS FOR THE ADOBE WOMEN’S FA CUP

16 May 2025

The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season.

The three-season deal will deliver a significant uplift in the number of matches that are broadcast live across the season of the competition, with a guarantee of live coverage from the First Round onwards.

The new deal will provide greater exposure to clubs from across the women’s football pyramid, with TNT Sports broadcasting 19 matches across the season. Starting in October, this includes one match in the First Round and one in the Second Round, marking the first time in history that these rounds of the competition will be broadcast on television. Channel 4 will televise one match per round from the Third Round, with all six matches including the final co-exclusive on TNT Sports.

Mark Bullingham, Chief Executive of The FA, said: “This is a significant moment for the Adobe Women’s FA Cup. We have two broadcast partners who are deeply committed to growing the competition and taking it to new audiences over the next three seasons. Channel 4 and TNT Sports are brilliant sports broadcasters and are the perfect combination for this very special tournament. We are delighted to be working with them and look forward to continuing to grow women’s football together.”

The Adobe Women’s FA Cup’s partnership with TNT Sports follows the four-year agreement made between the broadcaster and the Emirates FA Cup earlier this season, with TNT Sports also holding the rights for the FA Youth Cup.

Pete Andrews, Head of Sport at Channel 4, said: “We’re absolutely thrilled that Channel 4 will be bringing the excitement of the Adobe Women’s FA Cup to football fans across the UK. This is a fantastic opportunity to showcase the incredible talent and dedication of women’s football teams nationwide. By offering free-to-air coverage, we can reach wider audiences, inspire the next generation of footballers, and celebrate the rising prominence of women’s sport.”

Scott Young, SVP Content, Production and Business Operations, WBD Sports, said: “Welcoming the
Adobe Women’s FA Cup to join the men’s competition on TNT Sports underlines our ongoing commitment to partner with and grow women’s sport across the sporting calendar – from football to rugby, cycling, tennis and more.

“Starting with our team of passionate football storytellers, TNT Sports is excited by the opportunity to showcase the full breadth and power of women’s football stories – from grassroots through to the elite level. We look forward to bringing the two competitions together and deliver an ambition to show more FA Cup coverage than ever before, to innovate in our coverage and promotion, and to give the women’s game a fantastic platform to reach millions of fans on TNT Sports.”

Contacts

TNT Sports (UK)

Contact the press team here.

Latest news

27/2/2026

EVIE RICHARDS AND LACHLAN STEVENS-MCNAB FEATURE IN NEW DOCUMENTARY: THE CYCLE

Brand-new documentary, The Cycle, follows five riders across different cycling disciplines and career stages, including WHOOP UCI Mountain Bike World Series stars Lachie Stevens McNab and Evie Richards.

23/2/2026

WARNER BROS. DISCOVERY REPORTS BEST-EVER STREAMING OLYMPIC WINTER GAMES WITH TRIPLE-DIGIT GROWTH AS AUDIENCES IN EUROPE EMBRACE INNOVATIVE VIEWING EXPERIENCE

• Milano-Cortina 2026: number of viewers grew on both linear and streaming services vs Beijing 2022* • Best-ever streaming Olympic Winter Games featuring 1000+ hours on HBO Max and discovery+ and popular new viewing features such as Olympics Multiview • Social video views exceeded 4 billion (+580% vs Beijing 2022) on Eurosport (Europe) and TNT Sports (UK & Ireland) accounts

18/2/2026

LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026

As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.

12/2/2026

SCOTT SPORTS ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The international sports brand signs a two-year deal as the Official Cross-country Bike Partner SCOTT Sports will also serve as the Event Presenting Partner for Soldier Hollow, Midway, Utah (USA) and renew its support as local partner for Lenzerheide (Switzerland) 

11/2/2026

SIGNIFICANT INCREASE IN WINTER OLYMPICS VIEWERSHIP ACROSS ALL WARNER BROS. DISCOVERY PLATFORMS

• Milano-Cortina 2026: viewership and engagement growth on Warner Bros. Discovery’s streaming and pay-TV platforms in Europe vs Beijing 2022 • Best streaming Olympic Winter Games ever on Warner Bros. Discovery services (HBO Max and discovery+) vs Beijing 2022 and PyeongChang 2018 • Total streaming subscribers viewing the Games exceed the entire Beijing 2022 in just 3 days • Linear television viewing remains robust with strong linear growth in many of Europe’s biggest territories

08/2/2026

EVERYTHING YOU NEED TO KNOW ABOUT WBD HOUSE AND THE SNOW DOME STUDIOS AT MILANO CORTINA 2026

On Friday, Warner Bros. Discovery unveiled the two incredible studios that will be used in both Cortina and Livigno as part of its coverage of the Milano Cortina 2026 Olympic Winter Games.

06/2/2026

GOLDEN TRAIL WORLD SERIES UNVEILS ITS 2026 CALENDAR

• The circuit will span three continents and eight countries from May to October, introducing three new venues and two unprecedented countries, while maintaining its presence at some of the most iconic races in the sport • The season will open at Zegama-Aizkorri (Spain) on May 17 and culminate with the Grand Finale at Muju Trail (South Korea) on October 24–25• The new season sets a new benchmark for elite trail running with increased prize money and major sporting innovations, including a revamped points system, the introduction of a team ranking and a strengthened integrity program

06/2/2026

MADE IN ITALY: WARNER BROS. DISCOVERY’S UNIQUE ALPINE STUDIOS SET TO DELIVER MAGICAL OLYMPIC WINTER GAMES COVERAGE FOR FANS ACROSS EUROPE

• Warner Bros. Discovery (WBD) unveils its purpose-built studios in the heart of Olympic venues in Cortina and Livigno, Italy that will host live coverage of Milano Cortina 2026 • Immersive storytelling with a local flavour as Italian sets paired with state-of-the-art studios across Europe for Eurosport, TNT Sports, HBO Max and discovery+ viewers • WBD’s first live studio show will air on 6 February ahead of the Opening Ceremony

04/2/2026 - Last updated 5 February 2026

FINALE OUTDOOR REGION, LIGURIA TO HOST THE 2026 UCI MOUNTAIN BIKE ENDURO AND E-ENDURO WORLD CHAMPIONSHIPS

From October 16 to 18, 2026, the “Home of enduro” will welcome the world’s best riders

02/2/2026

FIA WORLD ENDURANCE CHAMPIONSHIP REMAINS ON EUROSPORT AND TNT SPORTS THROUGH EXTENDED RIGHTS AGREEMENT

Every FIA World Endurance Championship race, including the historic 24 Hours of Le Mans, will be shown on Eurosport, TNT Sports, HBO Max and discovery+ for fans in Europe and India Renewed long-term partnership between Warner Bros. Discovery Sports Europe and FIA WEC extends the broadcaster’s association with world-class endurance motorsport beyond 20 years Trojan Paillot: “Motorsport is in our DNA and we are committed to connecting fans with the biggest races on the planet.”

29/1/2026

X PARTNERS WITH WARNER BROS. DISCOVERY TO AMPLIFY MILANO CORTINA 2026 BUZZ ACROSS EUROPE

Collaboration unites X's real-time sports conversations with Eurosport and TNT Sports' premium Olympic Winter Games coverage, unlocking access to 90 million fans and viral moments

28/1/2026

WARNER BROS. DISCOVERY AND TIKTOK SET TO BRING OLYMPIC WINTER GAMES CONTENT TO NEW AUDIENCES DURING MILANO CORTINA 2026

Unique vertical video content from Eurosport and TNT Sports will be hosted exclusively on TikTok throughout Milano Cortina 2026 New partnership will celebrate Olympic culture and connect millions of younger fans in Italy, France, Germany, Spain and the UK with the Games Collaboration forms part of Warner Bros. Discovery’s strategy to reach more fans than ever before during an Olympic Winter Games

28/1/2026

WARNER BROS. DISCOVERY BRINGS THE LOONEY TUNES TO THE OLYMPIC WINTER GAMES WITH LIVE MOMENTS, NEW COLLABORATIONS, PRODUCTS, AND ORIGINAL CONTENT

As the world turns its attention to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) is once again bringing the Looney Tunes to the Olympic stage and kicking off the Games with a presence that spans live moments, product collections, collaborations, and original content. For nearly a century, sports have been woven into the very DNA of the Looney Tunes. From Bugs Bunny outsmarting foes on the basketball court to Wile E. Coyote engineering contraptions worthy of a high intensity training regimen, the characters have long used athletic moments as a backdrop for their signature humor and physical comedy. That legacy reached new heights with Space Jam, which cemented the Looney Tunes as cultural fixtures in the world of sports and continued in 2024 with the Olympic licensing collections that celebrated the characters and the Olympic values on a global stage. Their presence in 2026 is a continued evolution— combined with the Olympic Rings as well as messages promoting the power of sport to unite people and inspire new generations. Live Moments & On-Site Activations In Milan, the Looney Tunes will appear in fun, irreverent ways unique to the brand. Two major live moments anchor their presence: a hyper visual installation that playfully connects fans to the Olympic streaming experience on HBO Max, and the Official Olympic Pin Trading Center, redesigned with a Looney Tunes look and feel through a licensing collaboration between Warner Bros. Discovery, Honav USA, and the IOC. The center will be open February 6–22 at Via Carlo de Cristoforis 1. Strategic Collaborations Strategic collaborations will also play a major role in the Looney Tunes cultural presence throughout the Games. Warner Bros. Discovery Global Consumer Products (WBDGCP) will unveil a surprise Looney Tunes–inspired collaboration with Burton, the world’s leading snowboarding brand, with details to be revealed in early February. In addition, United Colors of Benetton, together with WBDGCP and the IOC, has launched an exclusive kids’ Olympic Collection capsule that merges the Looney Tunes spirit, Olympic values, and Benetton’s multicolored identity Broadcast & Streaming Integration The Looney Tunes Winter Olympics Games presence will also extend into broadcast and streaming through Eurosport and TNT Sports*, whose Olympics coverage will be available across WBD’s platforms in mainland Europe and the UK & Ireland, including HBO Max, as the service launches in Italy. The collaboration will include recurring content features such as “Looney Tunes: Sports Made Simple” and “Sports Talk with Bugs Bunny,” where Bugs Bunny appears as a guest interviewer during coverage. Daily Watch Party WBD will further spotlight the Looney Tunes during its daily Olympic Winter Games coverage with the Looney Tunes Watch Party, a character driven segment hosted by Bugs Bunny that highlights the day’s top moments with the franchise’s signature humor. Airing across linear and digital platforms, the Watch Party adds a playful, family friendly layer to the Olympic experience. Content Rollout Content throughout the Games will roll out across linear, digital, and on-the-ground channels. The Looney Tunes features will air across Eurosport and Cartoon Network, appear on screens at the Pin Trading Center and publish across digital platforms including Eurosport, The Looney Tunes, and WB Kids social and video channels. Content will be localized across multiple languages to reach audiences worldwide. *Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms Eurosport: pan-European premium television coverage excluding the UK and Ireland TNT Sports: premium television coverage in the UK and Ireland. HBO Max: streaming of every event produced from the Winter Olympics in all plans in Albania, Andorra, Armenia, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine. discovery+: streaming of every event feed from the Winter Olympics in all plans in the United Kingdom, Ireland, Germany and Austria, Select plans in Norway and Sweden; and in Italy on the Sport tier only. Poland: Streaming Eurosport 1 and 2 in Poland in the Live TV plan.

27/1/2026

MYWHOOSH SET TO POWER WARNER BROS. DISCOVERY’S CYCLING COVERAGE TO NEW HEIGHTS IN 2026

Innovative virtual training platform MyWhoosh becomes the lead sponsor of live cycling coverage on Eurosport, TNT Sports, HBO Max and discovery+*  MyWhoosh to feature around WBD’s coverage of the world’s greatest races  WBD and MyWhoosh will produce new content exploring technology in cycling

27/1/2026

MONSTER ENERGY ANNOUNCED AS MAIN PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The brand with the iconic green claw is confirmed as the Official Energy Drink partner