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STREAMING SUBSCRIBERS SET TO CONSUME THE OLYMPIC GAMES LIKE NEVER BEFORE THROUGH UNIQUE NEW PRODUCT EXPERIENCE

22 July 2024

  • All 10,500 athletes, 762 sport sessions, 329 medal events and 3,800 live hours across 19 days of competition only available in Europe on WBD’s streaming platforms 
  • In-app innovations include timeline markers for 15 sports, gold medal alerts and multi-audio feeds putting the power in the hands of Max, HBO Max and discovery+ users 
  • Paris 2024 available through all pricing plans for WBD’s streaming subscribers, connecting millions of fans around Europe with the magic of the Olympics 

Ahead of the Olympic Games Paris 2024, today Warner Bros. Discovery (WBD) unveils how fans can enjoy watching every moment on its recently launched enhanced streaming service Max, HBO Max and discovery+*. 

A raft of in-app product innovations have been developed to supercharge the viewing experience for subscribers, putting them in control of their own Olympics. This includes access to an unmatched 3,800 hours of live content, covering every event – peaking at 54 simultaneous live streams - available from Wednesday 24 July to the Closing Ceremony on 11 August. 

Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe, said: “Our direct-to-consumer strategy is the cornerstone of our continued growth and the subscription journey of customers to Max in available markets across Europe has been a huge success so far. With the world’s greatest sporting spectacle now coming to Max for the first time, it will be the only place to watch every event, every athlete and every moment of Paris 2024 live, and we know this unparalleled offer will engage more Olympic viewers than ever before.  

“We look forward to scaling our coverage of the Games to widest possible audience across Europe while telling the stories of the athletes by creating the most engaging content that delivers the best possible streaming experience.”   

New features set to revolutionise how fans consume the Olympic Games this summer include: 

Timeline markers helping fans of 15 sports to enjoy every moment whenever they choose 
Fans of some of the most popular Olympic sports can easily navigate back through an event timeline** to key moments, ensuring Olympic history can be witnessed by the widest possible audience. This innovative feature is available for web and mobile app users covering sports including Beach Volleyball, Volleyball, Handball, Tennis, Football, Rugby Sevens, Athletics, Swimming, Track Cycling, Road Cycling, Mountain Biking, Boxing, Basketball, Judo and Artistic Gymnastics. 

Gold medal alerts 
In-app pop-ups for mobile and web users on Max and all platforms for discovery+ will inform fans of when a gold medal is about to be won. Subscribers can toggle between events to ensure they witness sporting history being made, while easily navigating back to the previous stream.  

In-player discovery rail 
When watching an event, users can bring up a rail*** showing other live events taking place. This enables simple in-app navigation and seamless transition between events to create the most inclusive and immersive streaming experience. 

Personalised watch lists 
Max users can add specific events to My List – providing a personalised Olympic schedule to enjoy throughout the 19 days of competition.   

Select your language and follow your favourite athletes 
Subscribers will have access to multi-audio feeds with a choice of up to 20 languages for the majority of the 329 events taking place. More than 400 of the most passionate and skilled commentators will expertly narrate Eurosport’s coverage of all 32 sports and tell the stories of the 10,500 athletes competing.  

The app will recommend specially curated live, upcoming and on-demand videos featuring Olympic athletes competing from the users’ country to keep them engaged for even longer. Every sport will also receive a dedicated in-app page to help users easily locate their favourite unmissable events throughout the Games. discovery+ subscribers in the UK and Germany will also be able to view a page dedicated to Team GB and Germany respectively – showcasing all events featuring local athletes to easily connect viewers with the national heroes competing. 

Olympic Games included in standard pricing plans 
Announced earlier in the year, WBD will offer every moment of the Olympics as part of its standard plans on Max, HBO Max and discovery+****. The Basic with Ads and Standard Plan on Max allows two users to stream content simultaneously while the Premium plan on Max provides the best consumer experience, enabling users to stream on four devices simultaneously with up to 100 downloads available to enjoy offline and on-the-go.  

Olympic heroes and much-loved characters combine to create ultimate content offer 
Max subscribers can also enjoy the Olympics alongside one of the most compelling content offers anywhere including epic shows for the whole household such as House of the Dragon, The Last of Us and White Lotus, alongside blockbuster movies including Barbie, Wonka, Aquaman and the Lost Kingdom and the Harry Potter and Lord of the Rings franchises. These are made available through fan-favourite channels, networks and brands such as Warner Bros. movies, HBO, DC, Discovery Channel, TLC and Cartoon Network.   

Comprehensive companion experience 
For subscribers looking to enjoy curated coverage of the best moments from Paris 2024, they will benefit from accessing live feeds showing Eurosport 1 and Eurosport 2 alongside streams of every event. These channels will showcase Eurosport’s locally produced analysis shows from its Parisian rooftop studios and around the city’s iconic competition venues, providing a multi-screen experience from stadium to street, via TV, mobile or tablet.   

The highest quality streaming experience 
Uninterrupted coverage of the historic Opening Ceremony taking place on the river Seine as well as the Closing Ceremony at the iconic Stade de France, available in all markets in HDR. Selected markets can also enjoy additional HDR coverage of selected sports and events*****. 

Following its last Olympic Summer Games as Discovery, record-breaking engagement records for Tokyo 2020 were secured, with over 175 million watching its Olympic coverage on TV and digital, 13 times more than PyeongChang 2018. Almost 200 million additional people watched through partner broadcasters with whom Discovery agreed sublicence agreements, including 45 free-to-air national broadcasters throughout Europe. 

 

*Max is available in France, Poland and across the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy and the United Kingdom. 

**Timeline markers are only available on web and mobile only for Max, all platforms for discovery+ markets 

***In-play discovery available on discovery+ and Max via connected TVs. 

****The Olympics are available on the Standard and Premium discovery+ plans for UK viewers. 

*****Additional HDR feeds in selected markets include Eurosport 1 and Eurosport 2 on Max in France and Monaco. Eurosport 1 and Eurosport 2 International on Max in Bosnia, Croatia, Kosovo, Moldova, Montenegro, North Macedonia & Serbia plus Eurosport 2 in Slovenia. 

Contacts

WBD Sports (Europe)

Contact us here.


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