Skip to main content

STREAMING SUBSCRIBERS SET TO CONSUME THE OLYMPIC GAMES LIKE NEVER BEFORE THROUGH UNIQUE NEW PRODUCT EXPERIENCE

22 July 2024

  • All 10,500 athletes, 762 sport sessions, 329 medal events and 3,800 live hours across 19 days of competition only available in Europe on WBD’s streaming platforms 
  • In-app innovations include timeline markers for 15 sports, gold medal alerts and multi-audio feeds putting the power in the hands of Max, HBO Max and discovery+ users 
  • Paris 2024 available through all pricing plans for WBD’s streaming subscribers, connecting millions of fans around Europe with the magic of the Olympics 

Ahead of the Olympic Games Paris 2024, today Warner Bros. Discovery (WBD) unveils how fans can enjoy watching every moment on its recently launched enhanced streaming service Max, HBO Max and discovery+*. 

A raft of in-app product innovations have been developed to supercharge the viewing experience for subscribers, putting them in control of their own Olympics. This includes access to an unmatched 3,800 hours of live content, covering every event – peaking at 54 simultaneous live streams - available from Wednesday 24 July to the Closing Ceremony on 11 August. 

Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe, said: “Our direct-to-consumer strategy is the cornerstone of our continued growth and the subscription journey of customers to Max in available markets across Europe has been a huge success so far. With the world’s greatest sporting spectacle now coming to Max for the first time, it will be the only place to watch every event, every athlete and every moment of Paris 2024 live, and we know this unparalleled offer will engage more Olympic viewers than ever before.  

“We look forward to scaling our coverage of the Games to widest possible audience across Europe while telling the stories of the athletes by creating the most engaging content that delivers the best possible streaming experience.”   

New features set to revolutionise how fans consume the Olympic Games this summer include: 

Timeline markers helping fans of 15 sports to enjoy every moment whenever they choose 
Fans of some of the most popular Olympic sports can easily navigate back through an event timeline** to key moments, ensuring Olympic history can be witnessed by the widest possible audience. This innovative feature is available for web and mobile app users covering sports including Beach Volleyball, Volleyball, Handball, Tennis, Football, Rugby Sevens, Athletics, Swimming, Track Cycling, Road Cycling, Mountain Biking, Boxing, Basketball, Judo and Artistic Gymnastics. 

Gold medal alerts 
In-app pop-ups for mobile and web users on Max and all platforms for discovery+ will inform fans of when a gold medal is about to be won. Subscribers can toggle between events to ensure they witness sporting history being made, while easily navigating back to the previous stream.  

In-player discovery rail 
When watching an event, users can bring up a rail*** showing other live events taking place. This enables simple in-app navigation and seamless transition between events to create the most inclusive and immersive streaming experience. 

Personalised watch lists 
Max users can add specific events to My List – providing a personalised Olympic schedule to enjoy throughout the 19 days of competition.   

Select your language and follow your favourite athletes 
Subscribers will have access to multi-audio feeds with a choice of up to 20 languages for the majority of the 329 events taking place. More than 400 of the most passionate and skilled commentators will expertly narrate Eurosport’s coverage of all 32 sports and tell the stories of the 10,500 athletes competing.  

The app will recommend specially curated live, upcoming and on-demand videos featuring Olympic athletes competing from the users’ country to keep them engaged for even longer. Every sport will also receive a dedicated in-app page to help users easily locate their favourite unmissable events throughout the Games. discovery+ subscribers in the UK and Germany will also be able to view a page dedicated to Team GB and Germany respectively – showcasing all events featuring local athletes to easily connect viewers with the national heroes competing. 

Olympic Games included in standard pricing plans 
Announced earlier in the year, WBD will offer every moment of the Olympics as part of its standard plans on Max, HBO Max and discovery+****. The Basic with Ads and Standard Plan on Max allows two users to stream content simultaneously while the Premium plan on Max provides the best consumer experience, enabling users to stream on four devices simultaneously with up to 100 downloads available to enjoy offline and on-the-go.  

Olympic heroes and much-loved characters combine to create ultimate content offer 
Max subscribers can also enjoy the Olympics alongside one of the most compelling content offers anywhere including epic shows for the whole household such as House of the Dragon, The Last of Us and White Lotus, alongside blockbuster movies including Barbie, Wonka, Aquaman and the Lost Kingdom and the Harry Potter and Lord of the Rings franchises. These are made available through fan-favourite channels, networks and brands such as Warner Bros. movies, HBO, DC, Discovery Channel, TLC and Cartoon Network.   

Comprehensive companion experience 
For subscribers looking to enjoy curated coverage of the best moments from Paris 2024, they will benefit from accessing live feeds showing Eurosport 1 and Eurosport 2 alongside streams of every event. These channels will showcase Eurosport’s locally produced analysis shows from its Parisian rooftop studios and around the city’s iconic competition venues, providing a multi-screen experience from stadium to street, via TV, mobile or tablet.   

The highest quality streaming experience 
Uninterrupted coverage of the historic Opening Ceremony taking place on the river Seine as well as the Closing Ceremony at the iconic Stade de France, available in all markets in HDR. Selected markets can also enjoy additional HDR coverage of selected sports and events*****. 

Following its last Olympic Summer Games as Discovery, record-breaking engagement records for Tokyo 2020 were secured, with over 175 million watching its Olympic coverage on TV and digital, 13 times more than PyeongChang 2018. Almost 200 million additional people watched through partner broadcasters with whom Discovery agreed sublicence agreements, including 45 free-to-air national broadcasters throughout Europe. 

 

*Max is available in France, Poland and across the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy and the United Kingdom. 

**Timeline markers are only available on web and mobile only for Max, all platforms for discovery+ markets 

***In-play discovery available on discovery+ and Max via connected TVs. 

****The Olympics are available on the Standard and Premium discovery+ plans for UK viewers. 

*****Additional HDR feeds in selected markets include Eurosport 1 and Eurosport 2 on Max in France and Monaco. Eurosport 1 and Eurosport 2 International on Max in Bosnia, Croatia, Kosovo, Moldova, Montenegro, North Macedonia & Serbia plus Eurosport 2 in Slovenia. 

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

02/5/2025

TNT SPORTS KICKS OFF A SIZZLING SUMMER OF SPORT

Get ready for a scorching Summer of Sport as TNT Sports brings fans well over 3,000 hours of live action this May, June and July from across the nation’s favourite sporting events, tournaments and championships to fans across the UK and Ireland.

30/4/2025

WBD SPORTS SIGNS THE UCI CLIMATE ACTION CHARTER

The WHOOP UCI Mountain Bike World Series, promoted by WBD Sports, marked Earth Month by spotlighting some of the key initiatives that form part of its 2025 Corporate Social Responsibility (CSR) strategy.

17/4/2025 - Last updated 22 April 2025

WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS

Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May

17/4/2025

WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID

The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain 

16/4/2025

SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES

Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.

10/4/2025

WARNER BROS. DISCOVERY EXPANDS EQUESTRIAN OFFER BY ADDING THE LONGINES GLOBAL CHAMPIONS TOUR & GCL

Multi-year partnership between Warner Bros. Discovery (WBD) and the Global Champions (GC) brings extended premium coverage of the Longines Global Champions Tour and GCL to millions of fans Live broadcast coverage will reach viewers across 75 markets in Europe and Asia on Eurosport and TNT Sports, with streaming on Max and discovery+* Trojan Paillot: “We are providing year-round coverage of this majestic sport and even greater visibility between Olympic cycles.”

09/4/2025 - Last updated 11 April 2025

RECORD-BREAKING 41 PERMANENT TEAMS SIGN UP FOR EWC ACTION

A record-breaking 41 permanent teams are set for action when the 2025 FIM Endurance World Championship fires up in France next week.

08/4/2025

MAVIC ANNOUNCED AS OFFICIAL SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The French equipment brand signs five-year deal as the Official Bicycle Shoe Supplier and also becomes the official partner for its home UCI World Cup round of Les Gets, Haute-Savoie (France)

05/4/2025 - Last updated 7 April 2025

SHIMANO CONFIRMED AS MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Iconic Japanese bicycle components manufacturer signs four-year deal as the Official Drivetrain & Electric Drive Unit Components partner

04/4/2025

WARNER BROS. DISCOVERY LAUNCHES GENERATIVE AI-POWERED CYCLING CENTRAL INTELLIGENCE PLATFORM IN COLLABORATION WITH AWS

New AI technology platform transforms storytelling capabilities for WHOOP UCI Mountain Bike World Series coverage, enhancing the viewer experience through data-driven insights

03/4/2025 - Last updated 10 April 2025

WARNER BROS. DISCOVERY CONTINUES AS THE HOME OF SPORT CLIMBING IN EUROPE

Warner Bros. Discovery (WBD) Sports Europe agrees new partnership with the International Federation of Sport Climbing (IFSC) to broadcast all IFSC World Cup and World Championship events until 2028. 

01/4/2025

PENTLAND BRANDS PARTNERS WITH SKY MEDIA FOR LANDMARK TNT SPORTS CHANNEL SPONSORSHIP

Six of Pentland’s iconic sports, outdoor and lifestyle brands make their collective TV and multi-platform sponsorship debut 

26/3/2025 - Last updated 2 April 2025

NEW TNT SPORTS DOCUMENTARY ‘PLAYING FOR OUR FUTURE’ EXAMINES THE IMPACT OF CLIMATE CHANGE ON THE FUTURE OF SPORT

New TNT Sports documentary ‘Playing for our Future’ presented by Reshmin Chowdhury investigates how climate change is impacting the world of sport from grassroots through to top tier sporting competitions Personal accounts from leading figures and climate change experts show the importance of sustainability to ensure sport’s survival The film considers how the world of sport can be a positive force for change to tackle environmental issues

24/3/2025

UCI AND WBD SPORTS CONFIRM END OF UCI TRACK CHAMPIONS LEAGUE, ANNOUNCE MEASURES TO REVITALISE UCI TRACK NATIONS CUP

The Union Cycliste Internationale (UCI) and its partner Warner Bros. Discovery (WBD) Sports confirm that the UCI Track Champions League was held for the last time in 2024, and that following this, the UCI Track Nations Cup will be revitalised from 2026.

17/3/2025

WARNER BROS. DISCOVERY AND OLYMPIC CHANNEL ANNOUNCE NEW FEATURE DOCUMENTARY CHARTING THE LIFE OF BRITISH OLYMPIC DIVING LEGEND TOM DALEY

17 March 2025 - London, UK - Tom Daley: 1.6 Seconds tells the incredible life story of five-time Olympic medallist Tom Daley OBE in a new collaboration between Warner Bros. Discovery and the Olympic Channel. Set to premiere on discovery+ in the UK and Ireland early June, broadcast on Really and TNT Sports later that month, the feature documentary film explores the remarkable journey of one of Great Britain’s most iconic athletes, both in and out of the pool.