The partnership with Eurosport will be live throughout PUMA’s third chapter of this campaign, focused on football, athletics, and basketball, which will be broadcast on Eurosport’s channels and platforms during Games-time. The collaboration was led by PUMA Global Media Team together with Havas International Spain to reinforce the brand’s positioning in the sports sector.

“As it’s our biggest marketing media investment in a decade, it was crucial for us to find the right partners, channels, and platforms that can help us to elevate PUMA’s brand and enhance reach. We’re extremely certain that this collaboration will play a pivotal role in our brand campaign’s distribution and make a stronger bond with the consumer”, said Fabio Kadow, Director Global Media of PUMA.

Irma Lavall Torrents, Global Client Lead at Havas Media International Spain, explained: “Eurosport is one of the best partners we could count with within PUMA´s media strategy. Given its relevancy in the world of sports and the unique momentum we will live during the Olympic Games, it is the perfect synergy to amplify this new chapter from PUMA”

Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International, at Warner Bros. Discovery, said: “To have a brand with the standing of PUMA want to associate themselves with our coverage of Paris 2024 is a huge testament to our reputation as leaders in our field. We are thrilled to welcome PUMA on board as a presenting partner and look forward to help elevate their new campaign, amplifying it to new audiences across Europe.”

Warner Bros. Discovery is the Home of the Olympics in Europe and its streaming platforms – Max and discovery+* - will be the only place to watch every moment of the Olympics – all 3,800 hours of live action - this summer. In addition, Eurosport’s channels will provide wall-to-wall live coverage for sports fans across the 19 days of competition.

*Max is available across the Nordics, Iberia, Central and Eastern Europe – and will be the only place to watch Paris 2024 in the markets where Max is available. discovery+ is the streaming platform for Germany, Italy and the United Kingdom.