PASSENGERS TO MAXIMISE OLYMPIC VIEWING OPPORTUNITIES THROUGH NEW EUROSPORT, PARIS AÉROPORT AND EXTIME PARTNERSHIP FOR PARIS 2024
Through a new partnership with Groupe ADP's brands, Paris Aéroport and Extime, we have been delighted to bring Eurosport’s live coverage of this summer’s Olympic Games to passengers across the boarding areas of Paris-Charles de Gaulle and Paris-Orly airports.
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International, at Warner Bros. Discovery, said: "To be able to partner with Paris Aéroport and Extime has been a unique opportunity for Warner Bros. Discovery to play its part in telling the story around Paris 2024 and contribute to the success of an historic, cultural event that will live long in the memory. We’re delighted passengers travelling from Paris have been able to maximise their Olympic experience by enjoying our world-class coverage as they depart the city this summer.”
Bertrand Sirven, Chief Communications Officer for Groupe ADP, said: “The partnership with Warner Bros.Discovery illustrates our ongoing ambition to offer our passengers exceptional moments and strong memories within our airports. With Eurosport broadcasting the competitions, our terminals decked out with the Paris 2024 Look of the Game, our interactive and fun corners, as well as farewell celebrations created for the occasion, our passengers will be able to enjoy this great celebration that is the Olympic Games, right up until their departure.”
Mathieu Daubert, Chief Client Officer for Groupe ADP, explained: "During Summer 2024, France will be the centre of the world. It is in one of our airports that the Games will start and end for most of us. There, each passenger will make its first and last memories. Paris Aéroport and Extime will deploy all their know-how to welcome guests with the highest standards of service and design, and celebrate with them this memorable event, notably thanks to the diffusion of the Games in the boarding areas."
180 airport TV have been positioned across the boarding areas of Paris-Charles de Gaulle and Paris-Orly airports.
Warner Bros. Discovery is the Home of the Olympics in Europe and will deliver Paris 2024 to 47 countries in 19 languages. Viewers in France will be able to watch every moment of the Olympics on Max.
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