Skip to main content

MONSTER ENERGY EXTENDS FIM SPEEDWAY PARTNERSHIP AND BECOMES FIM SWC TITLE SPONSOR

4 April 2023

Long-time FIM Speedway sponsor Monster Energy has extended its partnership with the FIM Speedway Grand Prix series into a 12th season – in the year it returns as Monster Energy FIM Speedway World Cup title sponsor for 2023.

The global energy drink giant first joined forces with the Speedway GP series in 2012 and remained on board as an official partner in 2022, when Discovery Sports Events took over as FIM Speedway global promoter.

Monster Energy has extended this partnership for a further three seasons and will play an even bigger role in the year speedway celebrates its 100th anniversary as the Monster Energy FIM SWC returns to the track in Polish city Wroclaw after a six-year absence from July 25-29.

The brand with the iconic green claw served as Monster Energy FIM SWC title sponsor from 2012 until 2017 – the year the competition was last staged. It returns with nine countries – Poland, Australia, Great Britain, Sweden, Denmark, Czech Republic, Finland, Germany and France – racing over four epic nights to become FIM Speedway world team champions.

Monster Energy has firmly established itself as a huge part of every FIM Speedway event, entertaining fans and keeping them refreshed in the fanzones, as well as building the atmosphere ahead of Speedway GP events with their famous Monster Energy Rig Riots.

They also sponsor some of the sport’s biggest stars, including Britain’s triple world champion Tai Woffinden, Sweden’s world No.4 Fredrik Lindgren, Poland’s former world No.2 Patryk Dudek, British champion Dan Bewley and Australian champion Jack Holder. These Monster Energy athletes compete in the Speedway GP series, featuring 15 riders racing over 10 rounds across eight different countries to become Speedway GP world champion.

Laura Manciet, FIM Speedway championships director, is delighted to continue working with a brand which truly has speedway at heart.

She said: “Monster Energy has a long history of supporting FIM Speedway and some of the best riders in the world, and it’s a real pleasure to continue our partnership for a further three years.

“Their ability to engage with and entertain our fans makes Monster Energy an integral part of an FIM Speedway weekend, and when you speak to the team, led by Joe Parsons, it’s clear they are true speedway supporters.

“With the Monster Energy FIM Speedway World Cup returning for 2023 and speedway celebrating 100 years of racing, we are in for an exciting season. It’s great that Monster Energy will continue to be right at the heart of the action.”

Joe Parsons, Monster Energy Europe Director of Special Projects, commented: "We are very pleased to be continuing our relationship as the Official Energy Drink of the FIM Speedway Grand Prix. SGP and Monster Energy are two brands that share a passion for performance and innovation, while both supporting world-class athletes."

Contacts

Dan Stead

Communications Manager



Latest news

11/7/2025

LOLA CARS AND WARNER BROS. DISCOVERY ANNOUNCE ELECTRIFYING MULTI-YEAR PARTNERSHIP WITH SUPERMAN LIVERY FOR BERLIN E-PRIX

• The motorsport technology and engineering leader, and global media and entertainment company will produce bespoke content • Agreement will also incorporate collaboration on sponsorship agreements and activation• Partnership begins with a Superman-themed livery and driver suits for Rounds 13 and 14 of the ABB FIA Formula E World Championship this weekend in Berlin, coinciding with the release of DC Studios’ ‘Superman’

10/7/2025

RACE BIKES: NEW WARNER BROS. DISCOVERY SERIES SHOWCASES THE FASTEST, MOST ICONIC MOUNTAIN BIKES

Race Bikes is a brand-new show that will take cycling aficionados deeper into the world of Mountain Bike racing through its fastest and most iconic machines.

07/7/2025 - Last updated 8 July 2025

SUPERTRI AGREES GLOBAL BROADCAST DEAL WITH WARNER BROS DISCOVERY AND AIRS ON HBO MAX FOR FIRST TIME

Supertri and Warner Bros. Discovery (WBD) have agreed a partnership that will deliver live coverage of all Supertri League events in 2025 to a huge international audience, including for the first time in the USA via Max/HBO Max.

03/7/2025

EXTREME H LANDS NEW BROADCAST PARTNERSHIP WITH WARNER BROS. DISCOVERY

Extreme H is pleased to confirm it has signed a new multi-year agreement with Warner Bros. Discovery (WBD) that will offer millions of motorsport fans the best live and on-demand race coverage across Europe.

02/7/2025 - Last updated 4 July 2025

WARNER BROS. DISCOVERY GEARS UP TO PRESENT EVERY STAGE OF THE TOUR DE FRANCE LIVE

WBD will scale next-level coverage of the Tour de France and Tour de France Femmes avec Zwift to millions of fans across Europe and Asia in 20 languages Max, HBO Max and discovery+ will offer new quad screen experience to showcase the race like never before with wall-to-wall action on Eurosport and TNT Sports Legendary French rider Romain Bardet joins WBD’s on-site expert presentation team alongside other stars of the sport including Alberto Contador and Jens Voigt

27/6/2025

LIVE MULTI-MARKET WIMBLEDON COVERAGE SET TO BE SERVED UP BY WARNER BROS. DISCOVERY

Coverage of every match on every court at Wimbledon available for millions of fans across 11 markets in Europe on Eurosport, Max and HBO Max  TNT Sports and discovery+ will show the singles finals live in the UK and Ireland alongside a daily highlights programme  Carlos Alcaraz returns to defend his crown following epic Roland-Garros and Barbora Krejčíková aims to be the first women’s player in ten years to retain the title 

23/6/2025

OLYMPIC DAY 2025: "LET'S MOVE? TOGETHER FOR MORE MOTIVATION, COMMUNITY AND JOY

The International Olympic Committee (IOC), in collaboration with the World Health Organization (WHO), is launching the next iteration of its ongoing initiative aimed at inspiring and supporting people to move more. “Let’s Move?” shines a light on the benefits of playing sport and working out together, celebrating all the inspiration, connection and enjoyment this brings, and is the theme of this year’s Olympic Day (23 June).

19/6/2025

WARNER BROS. DISCOVERY SECURES EXCLUSIVE RIGHTS IN EUROPE FOR LEGENDS TEAM CUP

Exciting new team tennis tournament in 2025 featuring legends of the game including Grand Slam champion Dominic Thiem will be shown live on WBD platforms in Europe Fans across Europe can stream every round on HBO Max and discovery+ with a highlights programme shown on Eurosport in Europe and TNT Sports in the UK Competition begins on 14 August

11/6/2025

RECORD-BREAKING ROLAND-GARROS REACHES MILLIONS OF FANS ACROSS EUROPE ON WARNER BROS. DISCOVERY’S PLATFORMS

Largest ever streaming audience secured for Roland-Garros with Max, HBO Max and discovery+ increasing viewers by nearly a third year-on-year across Europe Record broadcast audiences for the men’s singles final secured in Spain, Italy and the UK as Carlos Alcaraz overcomes Jannik Sinner in an all-time classic First tournament on TNT Sports in the UK and Ireland drives +20% uplift in final viewership Eurosport and TNT Sports platforms generate 883 million additional video views in Europe

10/6/2025

GALLAGHER PREMIERSHIP RUGBY FINAL TO SIGN-OFF A RECORD-BREAKING SEASON FOR TNT SPORTS

The curtain comes down on a memorable rugby season this weekend and TNT Sports has continued to engage record numbers of fans through its coverage of Gallagher Premiership Rugby over the past nine months.

08/6/2025

WARNER BROS. DISCOVERY AND THE FRENCH TENNIS FEDERATION EXTEND THEIR AGREEMENT TO BROADCAST ROLAND-GARROS IN EUROPE UNTIL 2030*

Warner Bros. Discovery (WBD) and the French Tennis Federation (FFT) have extended their agreement that will see Roland-Garros continue to be broadcast on its channels and platforms on a pan-European basis* (excluding France) until at least 2030. 

06/6/2025

EE DISABILITY FA CUP 2025 RETURNS TO ST GEORGE’S PARK THIS SUMMER

The EE Disability FA Cup will return this summer for its ninth edition, with six finals taking place over 28 and 29 June 2025 at St. George’s Park.

27/5/2025

WARNER BROS. DISCOVERY SPORTS ANNOUNCES GOPRO AS OFFICIAL WEARABLE CAMERA SUPPLIER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Helmet-Mounted GoPro Cameras will showcase WHOOP UCI Mountain Bike World Series action from the rider’s perspective

22/5/2025

TNT SPORTS AND EUROSPORT’S GLOBAL PRODUCTION TO DELIVER MOST COMPREHENSIVE COVERAGE OF ROLAND-GARROS EVER

Warner Bros. Discovery’s (WBD) cross platform approach brings coverage of more than 900 matches to TNT Sports and Eurosport across Europe and USA with streaming of every player, every game and every court available on Max and discovery+ World No.1s with points to prove as Jannik Sinner returns to action and Aryna Sabalenka seeks her first Women’s Singles title from four-time defending champion Iga Swiatek Live action from the main draw gets underway from 10:00 BST on Sunday 25 May

19/5/2025

WARNER BROS. DISCOVERY ANNOUNCED AS OFFICIAL PARTNER OF EUROGAMES 2025

Warner Bros. Discovery has been announced as an official partner of EuroGames 2025 – Europe’s largest inclusive multisport event which promote diversity, remove barriers and create a space for representation from all backgrounds in sports.