ROCKSHOX ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
A leader in mountain bike suspension since 1989, RockShox confirmed as Official Suspension Partner
26th August 2025 – Warner Bros. Discovery (WBD) Sports Europe and RockShox are proud to announce a new long-term partnership, naming RockShox the Official Suspension Partner of the WHOOP UCI Mountain Bike World Series.
An innovative leader in mountain bike suspension since 1989, RockShox has been at the forefront of the sport for nearly four decades. From introducing the first production suspension fork to pioneering advanced technologies like Flight Attendant, RockShox continues to shape the future of racing and riding alike. Part of the SRAM family since 2002, RockShox empowers riders across all disciplines with suspension that responds seamlessly to changing conditions, enhances control, and inspires confidence on every ride.
This new partnership builds on RockShox’s longstanding commitment to racing. A constant presence at Endurance and Gravity UCI World Cups since the sport’s formative years, RockShox and WBD Sports share a deep legacy within the WHOOP UCI Mountain Bike World Series—one rooted in performance, progression, and the relentless pursuit of pushing boundaries.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “RockShox is renowned in the world of mountain biking for being at the pinnacle of suspension technology, and its products have helped propel countless athletes to the top of the podium in cross-country, downhill and enduro.
“This new five-year partnership builds on WBD Sports and RockShox’s solid foundations in mountain bike and will encourage even greater integration in the Series to come.”
Sander Rigney, VP of RockShox, said: “UCI World Cup racing has shaped the DNA of RockShox from the beginning. It’s where we develop, test, and prove the innovations that drive the sport forward. Partnering with the WHOOP UCI Mountain Bike World Series reinforces our commitment to racing and to the next generation of riders – those who are defining the trajectory of the sport and culture for the future.”
After 12 rounds of world-class racing, the 2025 WHOOP UCI Mountain Bike World Series heads next to Les Gets, Haute-Savoie (France) for Cross-country and Downhill from 28-31 August. One final European stop remains in Bike Kingdom - Lenzerheide (Switzerland) before the series crosses the Atlantic for the final two rounds in Lake Placid Olympic Region (USA) and Mont-Sainte-Anne (Canada).
Live and on-demand coverage of every race is available through WBD’s channels and platforms including Eurosport (Europe) and TNT Sports (UK & Ireland) with streaming on HBO Max and discovery+, as well as around the world through WBD’s broadcast partners.
For more information on the 2025 WHOOP UCI Mountain Bike World Series visit www.ucimtbworldseries.com
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