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US OPEN BREAKS AUDIENCE RECORDS ON EUROSPORT AND HBO MAX ACROSS EUROPE

10 September 2025

  • More fans in Europe streaming tennis content on HBO Max than ever before
  • Biggest ever tournament audience across all platforms in Poland
  • Eurosport France secures record number of viewers during both singles finals

The US Open has driven record viewership for Warner Bros. Discovery’s (WBD) channels and platforms following the thrilling conclusion of the tournament last weekend. Broadcasting exclusively to 45 countries across Europe*, Eurosport 1 grew its US Open audience by a 32% compared to last year’s tournament.

In Poland, a record number of viewers enjoyed Eurosport’s 25th year of coverage with the best performing men’s singles final ever (Carlos Alcaraz vs Jannik Sinner) attracting a six-figure average audience. Similarly, Eurosport France reported its biggest audience in a decade with more fans watching the men’s and the women’s singles final (Aryna Sabalenka vs Amanda Anisimova) than ever before.

Throughout the tournament, Eurosport broadcast 260 hours of live coverage on its channels with audience growth reported across the continent including in Romania, which grew viewership overall by 50% versus 2024, and in the Netherlands which grew by 27%.

Seven of the top ten most watched programmes on Eurosport over the last week were US Open matches with Iga Swiatek’s quarter-final defeat to Amanda Anisimova beating the men’s singles final and the women’s singles final to the top spot, reaching millions of viewers across Europe.

Preceding the main draw, the revamped mixed doubles event also attracted large audiences. This was particularly driven by viewers in Poland who contributed to 58% of minutes watched during the two-day event thanks to the performances of local hero Iga Swiatek alongside her doubles partner Casper Ruud.

Streaming every match live throughout the tournament, HBO Max’s tennis audience almost doubled compared to the same period last year. Triple digit audience growth was observed in France, Poland and the Netherlands with double digit growth in Sweden, Finland and Norway. The total number of subscribers streaming the US Open increased by 86% year-on-year with tennis accounting for 45% of all sports content streamed in Europe during the tournament. 

The positive trend in audiences across Europe consuming more live tennis content follows WBD’s coverage of Roland-Garros this year where it secured its largest ever streaming audience for the tournament as well as record television audiences in Spain, Italy and the UK – the latter of which saw TNT Sports broadcast the tournament for the first time.

WBD’s live tennis coverage continues with exclusive action of every match at the Laver Cup coming to fans across Europe from 19-21 September. Viewers can tune in on Eurosport (Europe), TNT Sports (UK and Ireland) or stream all the action on HBO Max and discovery+. 

*Eurosport and HBO Max’s US Open coverage in Europe excludes Austria, Italy, Germany, Spain, the UK and Ireland.

HBO Max currently shows live sport in 35 markets in Europe ahead of it launching in new markets where discovery+ currently shows live sport including Austria, Germany, Italy and the UK in early 2026 – the latter of which will become the streaming home of TNT Sports.

Contacts

WBD Sports (Europe)

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