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GAME, SET AND MAX: EVERY US OPEN MATCH AVAILABLE TO STREAM ON MAX FOR THE FIRST TIME COMPLEMENTING EUROSPORT’S COVERAGE IN 45 MARKETS IN EUROPE

21 August 2024

  • Max to offer uninterrupted streaming coverage of every match from the 2024 US Open for the first time including all singles, doubles, senior, junior and wheelchair matches 
  • Tennis legends John McEnroe, Mats Wilander and Barbara Schett return to lead Eurosport’s on-site coverage from Flushing Meadows, New York 
  • Eurosport to offer 237 live hours of television coverage with the main singles draw beginning from 17:00 CEST on 26 August  

Warner Bros. Discovery (WBD) today reveals its full coverage offer for the year’s final Grand Slam with its new enhanced streaming service Max* set to serve tennis fans every match live from the 2024 US Open for the first time ever. 

Complementing this comprehensive streaming offer, Eurosport will showcase the best matches on its television channels in 45 markets across Europe, with exclusivity in 41 countries**, in its 24th consecutive year of broadcasting the tournament.

On top of this, free-to-access will be provided by WBD for selected matches*** in Denmark (6'eren), Norway (Rex), Sweden (Kanal 9) and Finland (TV5). TVN will also show the women’s final on its free-to-air channel in Poland should five-time Grand Slam champion and national hero Iga Świątek make it through to the final round in her bid to reclaim the title she won in 2022. 

Fronting Eurosport’s international coverage from on-site at the world-famous Flushing Meadows, New York will be seven-time Grand Slam champions John McEnroe and Mats Wilander alongside fan-favourite and former Grand Slam doubles finalist Barbara Schett. They will provide their insights and analysis for Eurosport’s pan-European feed while viewers in France can benefit from a localised studio show featuring seven-time Grand Slam champion Justine Henin and five-time Grand Slam doubles champion Nicolas Mahut who joins Eurosport’s expert team for the first time. 

Scott Young, GSVP Content, Production and Business Operations at WBD Sports Europe said: “This season has been a record-breaking year for our tennis coverage with some of our biggest ever sports broadcasts observed at the world’s greatest tennis tournaments from Melbourne to Paris. Our sports storytelling heritage coupled with our long-term commitment to covering every aspect of this gripping sport has seen us develop the number one tennis destination for fans across all platforms, serving them with more action, more content and more stories than any other broadcaster, however they choose to watch. 

“We have already seen the impact our enhanced streaming service Max has had in engaging more sports fans for even longer following its initial launch in Europe this summer. We can’t wait to cap a tremendous Grand Slam season by bringing the innovative features found on Max to the US Open, which rightly sits as one of the most premium properties on the product alongside the world’s greatest collection of entertainment content.” 

Eurosport’s coverage on Max will include live feeds from the 16 show courts plus a press conference and players’ gym feed – offering behind-the-scenes access into the locker room. 

Building on live streaming and television coverage, Eurosport’s digital channels will offer a 360-degree ecosystem, dedicated to covering every story from Flushing Meadows. On Eurosport.com, free three-minute highlights clips with commentary in eight languages will focus on the top 15 men’s and women’s players and local heroes; behind-the-scenes content, news and localised editorial will keep tennis fans engaged for even longer; and additional long-form content will be available on Eurosport YouTube. 

The 2024 US Open sees the first title defence of home favourite Coco Gauff in the women’s singles as she looks to hold off Grand Slam champions Iga Świątek, Aryna Sabalenka and Elena Rybakina. In the men’s draw, the two Wimbledon and Olympics finalists Carlos Alcaraz and Novak Djokovic are among the firm favourites alongside Australian Open winner Jannik Sinner and 2021 US Open champion Daniil Medvedev. 

In 2024, Eurosport secured its biggest ever tennis audiences for its live coverage of the Grand Slams and Olympic Games. For its exclusive coverage of the Australian Open, Eurosport reached more than 50 million people across all platforms and followed by delivering its biggest ever Roland-Garros audience in its 35-year history, growing unique streaming viewers by almost a third following the launch of Max in Europe.  

Paris 2024 was also the company’s best performing Olympic Games with tennis among the most popular sports enjoyed by audiences across Europe. In total, fans streamed seven billion minutes of content across all sports, including the busiest day (4 August) during which Novak Djokovic defeated Carlos Alcaraz in the men’s singles final on Philippe-Chatrier at Stade Roland Garros and 600 million minutes of action were streamed in a single day. 

Eurosport is known as the home of Grand Slam tennis, offering exclusive coverage of the Australian Open and Roland-Garros**** across Europe, Wimbledon in 12 markets and the US Open in 45 countries. Following the US Open, Eurosport will bring live coverage of the Laver Cup to fans exclusively across Europe**** with the action taking place in Berlin from 20-22 September as Team Europe, captained by Bjorn Borg, takes on Team USA, led by John McEnroe. 

 

​​*Max is available in France, Poland, the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy, the United Kingdom and Ireland. 
**Eurosport is exclusive across Europe except in Switzerland, Andorra, Luxembourg and Liechtenstein. It does not show have the rights to show the US Open in Austria, Germany, Italy, Russia, Spain, the UK and Ireland.
***6'eren will show live matches involving Danish players; Rex will feature live matches involving Norway’s Casper Ruud; Kanal 9 and TV5 with show the singles finals live in Sweden and Finland respectively.  
****Eurosport’s Roland-Garros coverage excludes France, and its Laver Cup coverage is non-exclusive in France. 

Contacts

WBD Sports (Europe)

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