Skip to main content

WBD SPORTS EUROPE DRIVES RECORD FAN ENGAGEMENT ON DISCOVERY+ AND ITS DIGITAL PLATFORMS DURING THE AUSTRALIAN OPEN 2024

22 January 2024

Warner Bros. Discovery (WBD) Sports Europe announces record breaking digital audiences for its coverage of the Australian Open following week one of the tournament and is celebrating its biggest ever digital audience at the halfway stage.  

On discovery+, which provides exclusive streaming coverage of the tournament in ten markets in Europe, audiences have grown by +13% overall after eight days of competition (compared to 2023) with minutes watched rising by +17%.  

Double-digit audience growth has been witnessed in multiple markets, underpinned by the strong performances of local heroes and a growing appetite for live tennis content including in Finland (+45%), Denmark (+26%) and Germany (+24%). The trend in increasing live match consumption has been mirrored for markets where the Eurosport App provides streaming access of every moment including in Hungary (+25%) and France (+13%). 

Tennis fans have also been attracted to Eurosport.com to consume even more tennis content, news and videos than ever before. Eurosport’s strategy to extend the storytelling beyond the premium live on-court action has seen it secure double-digit growth (+17%) in unique users on its free Eurosport.com sites across all markets as well as increasing free video minutes watched by almost a half (+49%).  

Local rises in digital audiences visiting Eurosport.com include Norway (+52%); Romania (+33%); Italy (+32%); France (+17%) and the Netherlands (+15%). 

This is complemented by growing social media engagement for free highlights clips and additional expert-led content that have contributed to more than doubling video views on Eurosport’s Tennis YouTube during week one, and more than doubling video views and engagement on Instagram compared to last year.  

This year, WBD Sports’ coverage exclusive coverage of the Australian Open across Europe features the expert views of former Grand Slam champions John McEnroe, Mats Wilander, Justine Henin and Boris Becker who regularly join Alex Corretja, Tim Henman, Laura Robson and Barbara Schett to better connect fans with their tennis heroes. For the first time, the former Australian Open doubles champion Nick Kyrgios has also featured for Eurosport’s match commentary and international studio analysis show.  

Exclusive coverage of every match at the Australian Open continues this week on discovery+ and Eurosport.

 

*All stats are compared to performance during the 2023 Australian Open. 
**The Australian Open is available on discovery+ in Austria, Denmark, Germany, Finland, Italy, the Netherlands, Norway, Sweden, the UK and Ireland. 

  

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

17/4/2025 - Last updated 22 April 2025

WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS

Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May


17/4/2025

WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID

The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain 


16/4/2025

SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES

Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.


10/4/2025

WARNER BROS. DISCOVERY EXPANDS EQUESTRIAN OFFER BY ADDING THE LONGINES GLOBAL CHAMPIONS TOUR & GCL

Multi-year partnership between Warner Bros. Discovery (WBD) and the Global Champions (GC) brings extended premium coverage of the Longines Global Champions Tour and GCL to millions of fans Live broadcast coverage will reach viewers across 75 markets in Europe and Asia on Eurosport and TNT Sports, with streaming on Max and discovery+* Trojan Paillot: “We are providing year-round coverage of this majestic sport and even greater visibility between Olympic cycles.”


09/4/2025 - Last updated 11 April 2025

RECORD-BREAKING 41 PERMANENT TEAMS SIGN UP FOR EWC ACTION

A record-breaking 41 permanent teams are set for action when the 2025 FIM Endurance World Championship fires up in France next week.


08/4/2025

MAVIC ANNOUNCED AS OFFICIAL SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The French equipment brand signs five-year deal as the Official Bicycle Shoe Supplier and also becomes the official partner for its home UCI World Cup round of Les Gets, Haute-Savoie (France)


05/4/2025 - Last updated 7 April 2025

SHIMANO CONFIRMED AS MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Iconic Japanese bicycle components manufacturer signs four-year deal as the Official Drivetrain & Electric Drive Unit Components partner


04/4/2025

WARNER BROS. DISCOVERY LAUNCHES GENERATIVE AI-POWERED CYCLING CENTRAL INTELLIGENCE PLATFORM IN COLLABORATION WITH AWS

New AI technology platform transforms storytelling capabilities for WHOOP UCI Mountain Bike World Series coverage, enhancing the viewer experience through data-driven insights


03/4/2025 - Last updated 10 April 2025

WARNER BROS. DISCOVERY CONTINUES AS THE HOME OF SPORT CLIMBING IN EUROPE

Warner Bros. Discovery (WBD) Sports Europe agrees new partnership with the International Federation of Sport Climbing (IFSC) to broadcast all IFSC World Cup and World Championship events until 2028. 


01/4/2025

PENTLAND BRANDS PARTNERS WITH SKY MEDIA FOR LANDMARK TNT SPORTS CHANNEL SPONSORSHIP

Six of Pentland’s iconic sports, outdoor and lifestyle brands make their collective TV and multi-platform sponsorship debut 


26/3/2025 - Last updated 2 April 2025

NEW TNT SPORTS DOCUMENTARY ‘PLAYING FOR OUR FUTURE’ EXAMINES THE IMPACT OF CLIMATE CHANGE ON THE FUTURE OF SPORT

New TNT Sports documentary ‘Playing for our Future’ presented by Reshmin Chowdhury investigates how climate change is impacting the world of sport from grassroots through to top tier sporting competitions Personal accounts from leading figures and climate change experts show the importance of sustainability to ensure sport’s survival The film considers how the world of sport can be a positive force for change to tackle environmental issues


24/3/2025

UCI AND WBD SPORTS CONFIRM END OF UCI TRACK CHAMPIONS LEAGUE, ANNOUNCE MEASURES TO REVITALISE UCI TRACK NATIONS CUP

The Union Cycliste Internationale (UCI) and its partner Warner Bros. Discovery (WBD) Sports confirm that the UCI Track Champions League was held for the last time in 2024, and that following this, the UCI Track Nations Cup will be revitalised from 2026.


17/3/2025

WARNER BROS. DISCOVERY AND OLYMPIC CHANNEL ANNOUNCE NEW FEATURE DOCUMENTARY CHARTING THE LIFE OF BRITISH OLYMPIC DIVING LEGEND TOM DALEY

17 March 2025 - London, UK - Tom Daley: 1.6 Seconds tells the incredible life story of five-time Olympic medallist Tom Daley OBE in a new collaboration between Warner Bros. Discovery and the Olympic Channel. Set to premiere on discovery+ in the UK and Ireland early June, broadcast on Really and TNT Sports later that month, the feature documentary film explores the remarkable journey of one of Great Britain’s most iconic athletes, both in and out of the pool. 


07/3/2025

WOMEN IN FOOTBALL UNITE WITH UK BROADCASTERS TO CELEBRATE AND SUPPORT WOMEN #TODAYANDEVERYDAY

British broadcasters and production companies will support Women in Football’s campaign on International Women’s Day, Saturday 8 March. Group will broadcast and post content online to recognise and celebrate the work of women in the industry all year round. Organisations taking part, include ITV, Channel 4, Sky Sports, TNT Sports, Premier League Productions, and talkSPORT. The group will also tackle online abuse.


07/3/2025

INTERVIEW WITH TNT SPORTS SENIOR PRODUCTION MANAGER UMO GLOVER FOR IWD 2025

In a two-part interview ahead of International Women's Day, TNT Sports senior production manager Umo Glover spoke to SVG Europe about her role at the company, the challenges she has faced and what drew her to a career in live sports production