Skip to main content

FIM EWC’S GLOBAL APPEAL UNDERLINED WITH CONFIRMATION OF MOTUL’S RETURN AS OFFICIAL SUPPLIER

20 March 2024

GettyImages-1251842336.jpg
  • Multi-year agreement between Warner Bros. Discovery Sports and Motul announced
  • Major focus on Suzuka 8 Hours, Japan’s FIM Endurance World Championship round
  • EWC goes from strength to strength ahead of eagerly anticipated 2024 season

Warner Bros. Discovery Sports Europe, promoter of the FIM Endurance World Championship, is delighted to announce the return of Motul to the EWC family as an Official Supplier under a multi-year agreement.

French company Motul, a producer of high-performance lubricants for engines and industry, will enjoy Official Supplier status for the EWC seasons 2024-2028 inclusive.

Motul had previously enjoyed a successful association with the EWC through a partnership agreement that spanned from 2016 to 2018. Although this partnership concluded at the end of 2018, Motul has maintained its involvement in the championship by supporting competing teams and collaborating with various rounds of the series.

For several years, the iconic red and white Motul logo adorned the sides of the Yoshimura SERT Motul and F.C.C. TSR Honda France machines, demonstrating a durable and fruitful partnership. This collaboration is set to continue into 2024, reaffirming Motul's commitment to endurance racing. Furthermore, thanks to the direct collaboration facilitated by Kawasaki France, the Motul name will be associated with Team Kawasaki Webike Trickstar during the upcoming season.

As part of the exciting new alliance between Motul and the EWC, a major activation is planned around the Suzuka 8 Hours Endurance Race, Japan’s round of the EWC, the 45th edition of which is due to take place from 18-21 July. The activation will feature increased trackside advertising, including a dedicated corner at the legendary venue.

Jean-Baptiste Ley, EWC Director for Warner Bros. Discovery Sports Europe, said: “To be able to count on Motul as an Official Supplier of the FIM Endurance World Championship is really good news for the series and its stakeholders. Not only is Motul a globally recognised brand, it has also built a very strong reputation for its products and services, making this another proud moment in the 45-year history of the EWC.”

Andreea Culcea, Head of Brand and Communication for Motul, said: “The EWC is a championship to which we have always felt a deep connection, not only in terms of investments but also in terms of emotional impact. The captivating races and heroic feats of the riders serve as a source of inspiration for us and our customers, who are also enthusiasts. For years, we have been a consistent presence in the paddock, both as a partner of the series and alongside renowned teams. We take pride in renewing our partnership, considering it a crucial testing ground to validate the quality of our products and draw inspiration for new ideas and solutions. Additionally, it serves to connect with the hearts of our fans."

MOTUL IN SHORT

Founded in 1853, Motul has a strong heritage in the motorsport industry, dating back more than 170 years. It produces high-performance lubricants for engines and industry across 160 countries around the world, including motorbikes, cars, heavy duty vehicles and more.

The brand has built a strong global reputation for its high-quality products, competitive spirit, and innovation and is established as the official supplier to some of the most demanding motorsport categories and the competing manufacturers. They include the Dakar, MotoGP and the 24 Hours of Le Mans, plus many others.

In addition to its newly signed supplier agreement with Motul, the EWC is proud to partner with Dunlop, Nextash and Web!ke.

EWC EXPLAINED

Launched in 1980, the FIM Endurance World Championship is the ultimate high-speed test of rider and machine with its 45th season consisting of two races run for a duration of 24 hours and two taking place over eight hours.

Kicking off with the 24 Heures Motos at Le Mans in France from 18-21 April, the EWC visits Circuit de Spa-Francorchamps in Belgium for the inaugural 8 Hours of Spa Motos (6-8 June), followed by the 45th Coca-Cola Suzuka 8 Hours Endurance Race at Suzuka Circuit in Japan from 18-21 July. The Bol d'Or 24-hour race at Circuit Paul Ricard in France forms the season decider from 12-15 September.

These legendary events at famous racetracks in Europe and Japan create a thrilling spectacle for fans and provide an exciting challenge for the Formula EWC teams contesting the 2024 FIM Endurance World Championship and the Superstock squads chasing success in the FIM Endurance World Cup.

Six motorcycle manufacturers (BMW, Ducati, Honda, Kawasaki, Suzuki and Yamaha) and three tyre brands (Bridgestone, Dunlop and Pirelli) were represented in 2023 with more and more international-level riders and teams joining the grid each year.

One of the notable features of EWC races is the spectacular standing start with riders lining up on one side of the track and sprinting across to the other to jump on their bikes before accelerating towards the first corner as the race begins.

FIM ENDURANCE WORLD CHAMPIONSHIP CALENDAR REFRESHER

Round 1: 24 Heures Motos (Le Mans, France): 18-21 April | Ticket info  

Round 2: 8 Hours of Spa Motos (Circuit de Spa-Francorchamps, Belgium): 6-8 June | Ticket info  

Round 3: 45th Coca-Cola Suzuka 8 Hours Endurance Race, Japan): 18-21 July | Ticket info coming soon

Round 4: Bol d’Or (Circuit Paul Ricard, France): 12-15 September | Ticket info 

Contacts

WBD Sports (Europe)

Contact us here.

Latest news

31/3/2026

RACE BIKES TO RETURN FOR SECOND SEASON

Four new episodes feature the stories behind Loris Vergier’s Commencal Supreme, Aaron Gwin’s Trek Session 9.9, Jolanda Neff’s Cannondale Scalpel and Loïc Bruni’s Specialized Project Black.  The original documentary forms part of WBD Sports’ commitment to off-road cycling content, which includes the recently aired The Cycle

31/3/2026

FIE CONTINUES PARTNERSHIP WITH WARNER BROS. DISCOVERY TO SCALE FENCING COVERAGE TO VIEWERS ACROSS EUROPE AND ASIA

New 360° partnership with the FIE sees WBD continue as official broadcaster in Europe and Asia for the world’s most renowned fencing events Fencing action will be brought to millions of viewers through Eurosport, TNT Sports and HBO Max  Building on a successful long-term collaboration, WBD will handle global rights distribution, sponsorship sales and editorial and social media content production to elevate the sport’s profile and grow its global audience 

26/3/2026

HBO MAX IS NOW STREAMING TNT SPORTS IN THE UK IN MAJOR INTERNATIONAL EXPANSION

Catch HBO’s biggest shows of the year including the first season of the hugely anticipated Harry Potter and the Philosopher’s Stone, debuting Christmas 2026 and the next instalments of Euphoria in April, House of the Dragon later in the year Watch new titles including Rooster, DTF St. Louis, the third season of The Comeback* and award-winning Max Original The Pitt, alongside Oscar®-winners One Battle After Another and Sinners.* HBO Max becomes the new Streaming Home of TNT Sports in the UK.*** In the UK and Ireland, HBO Max is available direct-to-consumer, with launch partners Sky and Prime Video** and via a range of platforms and services. HBO Max welcomes launch sponsor Mazda and Box Set sponsor Miele in the UK and Ireland.

23/3/2026

CANARY ISLANDS AND WARNER BROS. DISCOVERY LAUNCH A NEW INTERNATIONAL CAMPAIGN TO CONTINUE PROMOTING THE ARCHIPELAGO AS A YEAR-ROUND TRAINING DESTINATION FOR PROFESSIONAL ATHLETES

• The campaign features Paris 2024 Olympic champions Ellie Aldridge (Formula Kite) and Marta Maggetti (iQFOiL), alongside beach volleyball world leaders Anders Mol & Christian Sørum, gold medallists at Tokyo 2020. • The production will launch in March 2026 across Warner Bros. Discovery’s sports channels and platforms

19/3/2026 - Last updated 26 March 2026

TNT SPORTS SET TO STREAM ON HBO MAX IN THE UK FROM 26 MARCH

HBO Max becomes the new streaming home of TNT Sports in the UK from Thursday 26 March All live sport currently shown on discovery+ will move to HBO Max TNT Sports customers can save between £60 and £131.88 per year1 when choosing TNT Sports Saver Plans with a 12-month term2 HBO Max will be available via hbomax.com and through launch partners Sky and Prime Video Customers can also pre-register for HBO Max now via Apple Pre-Order and Google Pre-Registration  

18/3/2026

GOPRO ANNOUNCED AS OFFICIAL WEARABLE CAMERA SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

GoPro continues as the Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series for a fourth year.

10/3/2026 - Last updated 12 March 2026

KINOMAP PARTNERS WITH GTWS TO BRING THE TRAIL RUNNING EXPERIENCE HOME

• Kinomap becomes an official long-term partner of the Golden Trail World Series (GTWS), bringing elite trail running closer to fans worldwide through immersive training experiences • Fans will be able to run iconic GTWS courses from home with high-quality videos available on Kinomap and race previews integrated into broadcasts and social media channels • The partnership amplifies GTWS visibility, enabling athletes and fans to share activities and connect with a worldwide running community

27/2/2026

EVIE RICHARDS AND LACHLAN STEVENS-MCNAB FEATURE IN NEW DOCUMENTARY: THE CYCLE

Brand-new documentary, The Cycle, follows five riders across different cycling disciplines and career stages, including WHOOP UCI Mountain Bike World Series stars Lachie Stevens McNab and Evie Richards.

23/2/2026 - Last updated 9 March 2026

WARNER BROS. DISCOVERY REPORTS BEST-EVER STREAMING OLYMPIC WINTER GAMES WITH TRIPLE-DIGIT GROWTH AS AUDIENCES IN EUROPE EMBRACE INNOVATIVE VIEWING EXPERIENCE

• Milano-Cortina 2026: number of viewers grew on both linear and streaming services vs Beijing 2022* • Best-ever streaming Olympic Winter Games featuring 1000+ hours on HBO Max and discovery+ and popular new viewing features such as Olympics Multiview • Social video views exceeded 4 billion (+580% vs Beijing 2022) on Eurosport (Europe) and TNT Sports (UK & Ireland) accounts

18/2/2026

LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026

As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.

12/2/2026

SCOTT SPORTS ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The international sports brand signs a two-year deal as the Official Cross-country Bike Partner SCOTT Sports will also serve as the Event Presenting Partner for Soldier Hollow, Midway, Utah (USA) and renew its support as local partner for Lenzerheide (Switzerland) 

11/2/2026

SIGNIFICANT INCREASE IN WINTER OLYMPICS VIEWERSHIP ACROSS ALL WARNER BROS. DISCOVERY PLATFORMS

• Milano-Cortina 2026: viewership and engagement growth on Warner Bros. Discovery’s streaming and pay-TV platforms in Europe vs Beijing 2022 • Best streaming Olympic Winter Games ever on Warner Bros. Discovery services (HBO Max and discovery+) vs Beijing 2022 and PyeongChang 2018 • Total streaming subscribers viewing the Games exceed the entire Beijing 2022 in just 3 days • Linear television viewing remains robust with strong linear growth in many of Europe’s biggest territories

08/2/2026

EVERYTHING YOU NEED TO KNOW ABOUT WBD HOUSE AND THE SNOW DOME STUDIOS AT MILANO CORTINA 2026

On Friday, Warner Bros. Discovery unveiled the two incredible studios that will be used in both Cortina and Livigno as part of its coverage of the Milano Cortina 2026 Olympic Winter Games.

06/2/2026

GOLDEN TRAIL WORLD SERIES UNVEILS ITS 2026 CALENDAR

• The circuit will span three continents and eight countries from May to October, introducing three new venues and two unprecedented countries, while maintaining its presence at some of the most iconic races in the sport • The season will open at Zegama-Aizkorri (Spain) on May 17 and culminate with the Grand Finale at Muju Trail (South Korea) on October 24–25• The new season sets a new benchmark for elite trail running with increased prize money and major sporting innovations, including a revamped points system, the introduction of a team ranking and a strengthened integrity program

06/2/2026

MADE IN ITALY: WARNER BROS. DISCOVERY’S UNIQUE ALPINE STUDIOS SET TO DELIVER MAGICAL OLYMPIC WINTER GAMES COVERAGE FOR FANS ACROSS EUROPE

• Warner Bros. Discovery (WBD) unveils its purpose-built studios in the heart of Olympic venues in Cortina and Livigno, Italy that will host live coverage of Milano Cortina 2026 • Immersive storytelling with a local flavour as Italian sets paired with state-of-the-art studios across Europe for Eurosport, TNT Sports, HBO Max and discovery+ viewers • WBD’s first live studio show will air on 6 February ahead of the Opening Ceremony