Turkish Airlines and Warner Bros. Discovery (WBD) today announce a new partnership that will guarantee the flag carrier of Turkey with heightened brand exposure among the widest audience of engaged Olympic fans anywhere in Europe throughout Paris 2024. 

The new agreement builds on a highly successful collaboration during the Olympic Games Tokyo 2020 where Turkish Airlines reached Olympic fans across the continent as part of Eurosport’s record-breaking coverage which was enjoyed by more than 175 million people across its TV and digital platforms. 

For Paris 2024, Eurosport will provide television coverage in 47 markets and 19 languages, with streaming of every moment on Max, HBO Max and discovery+* with BluTV streaming the action in Turkey, providing opportunities for brands to achieve their marketing objectives and tell their stories at a scale unmatched by any other broadcaster in Europe. Through the new partnership, Turkish Airlines will receive primetime TV spots around key moments each day throughout the Games as well as during broadcasts of popular sports such as athletics, swimming, tennis, fencing, judo, archery, cycling and team sports.  

Connecting fans with the Olympics across all platforms, Eurosport will also offer Turkish Airlines digital takeovers of its local language websites and apps in the UK, France, Spain, Italy and Germany ensuring the airline which flies to more countries than any other operator is positioned around the biggest stories throughout the Games. 

Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International, at Warner Bros. Discovery, said: “Turkish Airlines is recognised as a pioneer within its industry and is known for flying to more destinations than anyone else. There are clear synergies between their offer and our complete Olympic proposition which serves the widest possible audience all over Europe across all platforms and this makes Turkish Airlines the perfect partner in supporting us to bring the stories of the Olympics, its sports and its athletes to more people than ever before.” 

Ahmet Olmustur, Chief Commercial Officer at Turkish Airlines, said: “The partnership with Warner Bros. Discovery for the Olympic Games Paris 2024 allows us to connect with millions of Olympic fans across Europe, showcasing our commitment to excellence and global connectivity. We look forward to celebrating the spirit of the Olympic Games and bringing people together through this extraordinary event.” 

Warner Bros. Discovery is the Home of the Olympics in Europe and its channel and platforms, including its recently launched enhanced streaming service Max, HBO Max and discovery+, will show every moment of Paris 2024 live, alongside the most comprehensive television coverage on Eurosport 1 and Eurosport 2 in 19 languages.