WARNER BROS. DISCOVERY BECOMES THE HOME OF THE SNOW LEAGUE IN EUROPE

Warner Bros. Discovery (WBD) Sports Europe will offer even more winter sports this season after securing multi-year rights to The Snow League - the exciting new halfpipe competition created by snowboarding legend and three-time Olympic champion Shaun White, to elevate the next generation of athletes and to engage new winter sports fans.

Described as the future of winter sports competition, The Snow League’s reimagined competitive formats will deliver season-long intensity, relentless clutch performances, and jaw-dropping finishes. The inaugural season sees some of the world’s top winter sports athletes push the limit of human potential by going head-to-head in four exhilarating competitions at some of the world’s most iconic resorts, with events leading up to, and immediately following, the Olympic Winter Games Milano Cortina 2026.

The competition kicks off on Buttermilk at Aspen Snowmass, USA on 7 - 8 March, with all the explosive moments, high-stakes risk, and human drama of halfpipe streamed live on Max and discovery+* across Europe as well as a highlights programme on WBD’s premium linear channels. 

Fans will be able to watch 36 snowboarding stars battle it out for the chance to be crowned The Snow League World Champion including men’s reigning Olympic halfpipe champion Ayumu Hirano (Japan), men’s reigning half-pipe World Champion Chaeun Lee (South Korea) and Beijing 2022 women’s halfpipe medallists Queralt Castellet (Spain) and Sena Tomita (Japan).

Freeskiing will be introduced at the league's second event in China on 4 - 6 December 2025 and will be featured in all subsequent events.

Event dates and locations:

7- 8 March 2025: Buttermilk at Aspen Snowmass, USA (Snowboard)

4- 6 December 2025: Yunding Secret Garden Resort, China (Snowboard and Freeski)

26 – 28 February 2026: Buttermilk at Aspen Snowmass, USA (Snowboard and Freeski)

19 – 21 March 2026: LAAX, Switzerland (Snowboard and Freeski)

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: "As the Home of Winter Sports, we are proud to bring The Snow League to WBD’s channels in Europe. The addition of this thrilling new snowboard and freeski competition reflects our ongoing commitment to further extending the reach of winter sports, serving dedicated fans while attracting new audiences, and provides the perfect opportunity to expand the storytelling of the sport and its athletes on the road to Milano Cortina 2026 and beyond.”

Omer Atesmen, CEO of The Snow League, added: “Snowboarding and freeskiing have an incredible history and fanbase in Europe. The Snow League will reshape the future of winter sports competition.  Partnering with Warner Bros. Discovery (WBD) Sports allows us to showcase the world’s best talent on the biggest stage across all of Europe, and the world."

The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution. 

During the 2024/2025 season WBD Sports Europe will show over 1,000 live hours of world-class winter sports for viewers in Europe and Asia on Eurosport, TNT Sports (UK and Ireland), Max and discovery+ covering 25 disciplines across 12 Olympic sports.

Notes to editor

*Max is available in France, Poland, the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy, the United Kingdom and Ireland with Max coming to these markets from 2026.