WARNER BROS. DISCOVERY AND THE FINNISH ICE HOCKEY ASSOCIATION EXTEND THEIR AGREEMENT – TV5 AND MAX REMAIN THE HOME OF THE LIONS UNTIL 2032
Under the new agreement, the Lions' national team matches and major tournaments (excluding men's World Championships) will continue to be broadcast through Warner Bros. Discovery’s distribution channels from 2026 to 2032.
Warner Bros. Discovery has extended its current contract with the Finnish Ice Hockey Association, covering the broadcast rights of the ice hockey national team matches from 2020 to 2026. Under the new agreement, Lions' hockey will continue to be available on WBD’s channels and platforms until spring 2032.
All national team matches will continue to be broadcasted on WBD's free-to-air flagship channel TV5, as well as on the streaming service Max. The agreement includes four key World Championship tournaments each season: Women, U20 men, U18 girls and U18 boys. In addition, the agreement covers the men's and women's Euro Hockey Tour tournaments and individual international matches.
"The Lions is Finland’s most significant sports brand, and Lions hockey has played a significant role in WBD’s growth to Finland’s second most-watched commercial TV company in commercial target groups aged 25–54 and 25–64.* It has been a pleasure to increase the visibility of the sport, especially of the youth and women’s hockey teams, and to help boost their popularity. We remain committed to providing a comprehensive hockey package on the FTA channel TV5 and even more content for fans via Max,” says Antti Haajanen, VP Sports Nordics, Warner Bros. Discovery.
"It's great to be able to continue our partnership with Warner Bros. Discovery. The role of a media partner is significant in developing the multifaceted visibility of the sport, and we will be able to continue this work together in the coming years," says Sami Kauhanen, CEO of the Finnish Ice Hockey Association.
During the upcoming spring season Warner Bros. Discovery will air the women's World Cup, the men's Nordic Cup and Latvia matches, the U18 World Cup and the Czech Euro Hockey Tour on its distribution channels.
In addition to the agreement with the Finnish Ice Hockey Association, WBD will continue to broadcast Olympic ice hockey in the coming years, with the European media rights for the 2026–2032 Olympic Games being awarded to WBD and the European Broadcasting Union (EBU). WBD will act as the “digital home” for the Olympic Games across Europe through its streaming and pay-tv services Max and Eurosport.
*Finnpanel TV meter study 2024
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