TUDOR, the Swiss-based watchmaker, has agreed a new content partnership with Eurosport that sees the Home of Cycling produce a new nine-part docuseries following the TUDOR Pro Cycling Team.

Eurosport has harnessed its cycling expertise, storytelling ability and unmatched international reach to provide the cycling community with an unprecedented inside look at the TUDOR Pro Cycling Team as they prepare to contest their first Grand Tour at the 2024 Giro d'Italia, just two years after forming.

Consisting of six short-forms and two captivating 23-minute long-form episodes, the Eurosport-produced series captures the emotions of the team's management, staff and riders, which includes an exciting mix of promising new talents set to make their mark on professional cycling as well as seasoned veterans such as Matteo Trentin, one of the few riders to have won a stage at all three Grand Tours. Each fly-on-the-wall episode touches upon a different theme including performance, hope, mental strength and camaraderie to demonstrate what it takes for a professional team to compete at the highest level.

To reach the widest possible audience, the content will be available to watch on Eurosport.com as well as Eurosport Cycling’s YouTube channel, enabling fans to follow all the action for free while enjoying short clips via Eurosport’s local language social media channels.

Alongside production of the editorial series, Eurosport will broadcast a series of cycling-focused TUDOR TV spots that will air during coverage of the Giro d’Italia, Tour de France and La Vuelta a España to expand the awareness of the TUDOR brand within cycling and sport.

Eurosport, part of Warner Bros. Discovery (WBD), is known as the Home of Cycling, broadcasting more than 1,000 live cycling events each year including every race on the UCI men’s and women’s World Tour, every race from the UCI World Championships, every moment of the Olympic Games plus more track, mountain bike, cyclocross and BMX events than anyone else. It recently launched dedicated Eurosport Cycling YouTube, Instagram and TikTok channels to bring fans the best cycling content while broadcasting weekly episodes of The Eurosport Cycling Show dedicated to bringing exclusive interviews and stories from the world of cycling to viewers around the world.

WBD’s coverage of the Giro d’Italia begins on 4 May where it will be the only broadcaster in Europe to provide live coverage of every minute of every stage on its streaming platforms Max and discovery+ as well as broad television coverage on Eurosport 1.