SIMON WEAR, CEO & FOUNDER, PLAY SPORTS GROUP
A media executive with unrivalled experience, Simon created BikeRadar.com from scratch and commercially reinvented Cyclingnews.com.
In 2010, Simon founded SHIFT Active Media – a new agency business model – and in 2012, launched the Global Cycling Network. Now a world leading brand on YouTube, GCN paved the way for the establishment of the Play Sports Network.
In January 2019, following an initial 20% investment two years earlier, Discovery Inc., took a controlling stake of Play Sports Group with Simon and his team of 140 world class cycling experts across content, creative, digital, marketing and sales services, joined Discovery to form a new global cycling-focused division in the company.