SHIMANO CONFIRMED AS MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES
5 April 2025 - Last updated 7 April 2025
Iconic Japanese bicycle components manufacturer signs four-year deal as the Official Drivetrain & Electric Drive Unit Components partner
Warner Bros. Discovery (WBD) Sports Europe and SHIMANO are proud to confirm a four-year partnership agreement for the WHOOP UCI Mountain Bike World Series.
The Japanese manufacturer becomes a main partner of the WHOOP UCI Mountain Bike World Series and is the Official Drivetrain & Electric Drive Unit Components partner.
The partnership builds on a strong legacy that both WBD Sports and Shimano share within the WHOOP UCI Mountain Bike World Series. Shimano’s strong relationship with the UCI goes back more than 25 years, and this new partnership will build on this foundation, with both WBD Sports and Shimano eager to explore exciting new opportunities.
The partnership means that Shimano will be involved at every round of the 2025 WHOOP UCI Mountain Bike World Series, providing technical support and assistance to all athletes and ensuring that everyone is ready to take to the start line or start hut – from the opening Brazilian Cross-country double header in Araxá, Minas Gerais, through to the season finale in Mont-Sainte-Anne, Canada.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “Shimano is synonymous with quality and reliability, and has been at the forefront of mountain bike drivetrain and electric drive unit component development for decades.
“Already a mainstay in the WHOOP UCI Mountain Bike World Series, the new four-year partnership enables WBD Sports and Shimano to build on our historic success and develop new, innovative ways of working together and supporting athletes and teams at every round of the series.”
Yuzo Shimano, Senior Executive Officer, Vice President, Bicycle Marketing Department and Planning Department at Shimano, said: “We are proud to be part of this ground-breaking technical partnership with WBD Sports and the WHOOP UCI Mountain Bike World Series. Shimano wants to support mountain biking racing at all levels, while we continuously innovate alongside these fantastic athletes taking part in the series.
“By providing our technical expertise at every round, we are ensuring that all athletes have access to the captivating products and reliability that has defined Shimano for generations.”
For over 100 years, Shimano has been committed to crafting industry-leading cycling components and accessories. A key focus of their efforts is a system engineering approach, where products are designed to work together seamlessly for the ultimate on-bike experience. Founded in 1921, Shimano now operates offices and factories worldwide.
For more information on the 2025 WHOOP UCI Mountain Bike World Series visit ucimtbworldseries.com
Contacts
WBD Sports (Europe)
Contact us here.
Latest news
TNT SPORTS AND EUROSPORT’S GLOBAL PRODUCTION TO DELIVER MOST COMPREHENSIVE COVERAGE OF ROLAND-GARROS EVER
Warner Bros. Discovery’s (WBD) cross platform approach brings coverage of more than 900 matches to TNT Sports and Eurosport across Europe and USA with streaming of every player, every game and every court available on Max and discovery+ World No.1s with points to prove as Jannik Sinner returns to action and Aryna Sabalenka seeks her first Women’s Singles title from four-time defending champion Iga Swiatek Live action from the main draw gets underway from 10:00 BST on Sunday 25 May
WARNER BROS. DISCOVERY ANNOUNCED AS OFFICIAL PARTNER OF EUROGAMES 2025
Warner Bros. Discovery has been announced as an official partner of EuroGames 2025 – Europe’s largest inclusive multisport event which promote diversity, remove barriers and create a space for representation from all backgrounds in sports.
LIVERPOOL’S MEMORABLE CHAMPIONS LEAGUE TRIUMPH RE-VISITED IN NEW DOCUMENTARY ON TNT SPORTS
It’s 20 years since the arguably the most extraordinary comeback in European football history took place – and TNT Sports will re-live the evening in a special feature documentary – The Miracle of Istanbul: Liverpool 2005.
THE FA AGREES HISTORIC BROADCAST DEAL WITH CHANNEL 4 AND TNT SPORTS FOR THE ADOBE WOMEN’S FA CUP
The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season.
EVENTS.COM NAMED GLOBAL PARTNER OF WARNER BROS. DISCOVERY SPORTS’ EVENTS DIVISION
Events.com Becomes a Main Partner of the Three Global Competitions Promoted by the Events Division of Warner Bros. Discovery Sports: the WHOOP UCI Mountain Bike World Series, the FIM Endurance World Championship, and the FIM Speedway Grand Prix Multi-Year Exclusive Partnership Solidifies Position of Events.com as Leader in Global Event Technology and Expands its Global Reach Through Warner Bros. Discovery Sports’ Leading Media and Entertainment Ecosystem
UEFA CHAMPIONS LEAGUE, EUROPA LEAGUE AND EUROPA CONFERENCE LEAGUE FINALS AVAILABLE FOR FREE ON DISCOVERY+, THE STREAMING HOME OF TNT SPORTS
• May is a huge month of men’s European football finals on TNT Sports with three British teams hoping to bring home European silverware • The 2025 men’s UEFA finals, the UEFA Champions League, Europa League and Europa Conference League exclusively live on TNT Sports, will also be available for anyone to watch at home or on the move* for free on discovery+
TNT SPORTS EXTENDS AGREEMENTS TO CONTINUE ITS POSITION AS THE HOME OF ENGLISH DOMESTIC RUGBY
TNT Sports in the UK and Ireland will continue to be the home of English domestic rugby after agreeing new long-term deals with Premiership Rugby and Premiership Women’s Rugby (PWR).
TNT SPORTS AND EUROSPORT ASSEMBLE GRAND SLAM COMMENTATOR ROSTER FOR ITS GLOBAL COVERAGE OF ROLAND-GARROS
Tennis Hall of Famers John McEnroe, Andre Agassi, Lindsay Davenport, Jim Courier, Chris Evert, Mats Wilander & Boris Becker Part of Accomplished Group of Hosts, Commentators & Contributors 23-Time Grand Slam Champion & Former World No. 1 Venus Williams to Contribute Special Features throughout Coverage TNT Sports to Offer Most Comprehensive Roland-Garros Coverage Ever, Including Inaugural U.S. and UK Distribution & on Eurosport in 49 European Markets
WARNER BROS. DISCOVERY SPORTS PRESENTS GRIT & GLORY, AN EXCLUSIVE LOOK INSIDE ENDURO MOUNTAIN BIKE RACING
The eight-part documentary series will follow all the action from the UCI Enduro World Cup during the 2025 WHOOP UCI Mountain Bike World Series season, providing an exclusive behind-the-scenes look at one of mountain bike’s hardest formats.
GRAND TOUR SEASON GETS INTO GEAR WITH WARNER BROS. DISCOVERY TO PRESENT EVERY STAGE OF THE GIRO D’ITALIA LIVE
Live and exclusive coverage of every stage of the Giro d’Italia and La Vuelta Femenina* comes to viewers across Europe, Asia and USA on TNT Sports, Eurosport, Max and discovery+** On-site reporting coupled with local studio shows to power the Giro d’Italia in Belgium, France, Germany, Ireland, Spain, the Netherlands and the UK Streaming innovations put Max and discovery+ viewers in control of their race experience
TNT SPORTS KICKS OFF A SIZZLING SUMMER OF SPORT
Get ready for a scorching Summer of Sport as TNT Sports brings fans well over 3,000 hours of live action this May, June and July from across the nation’s favourite sporting events, tournaments and championships to fans across the UK and Ireland.
WBD SPORTS SIGNS THE UCI CLIMATE ACTION CHARTER
The WHOOP UCI Mountain Bike World Series, promoted by WBD Sports, marked Earth Month by spotlighting some of the key initiatives that form part of its 2025 Corporate Social Responsibility (CSR) strategy.
WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS
Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May
WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID
The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain
SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES
Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.
