RECORD US OPEN FOR WARNER BROS. DISCOVERY SPORTS WITH SOARING STREAMING AND COMPELLING STORYTELLING CONCLUDING GRAND SLAM SEASON
Warner Bros. Discovery Sports (WBDS) has revealed its coverage of the US Open in 2022 has surpassed its viewership and engagement records across all platforms.
The tournament made history with both singles winners - Poland’s Iga Świątek (women’s) and Spain’s Carlos Alcaraz (men’s) – claiming their maiden US Open titles while Flushing Meadows enjoyed record attendances, boosted by the farewell of one of the sport’s greatest icons, Serena Williams.
WBDS’ all-encompassing strategy scaled coverage of every point from every court to the widest audience in Europe* through its streaming platforms and was supplemented by comprehensive pay-TV and free-to-air coverage. It also combined the best storytelling around the players with pre-eminent expert analysis from some of the sport’s most accomplished legends such as Mats Wilander, John McEnroe, Kim Clijsters, Alex Corretja and Barbara Schett to truly unlock the power of the sport for millions of fans.
Key audience results include:
Best ever US Open streaming performance
- Streaming audience on discovery+ more than doubles (+101%)
- Viewers enjoying content via the Eurosport App rises by half (+50%)
- WBDS delivered more streaming minutes for fans than ever (+55%**)
Record television performance
- Linear TV audience across Europe up by 11% despite overall industry decline with record editions on Eurosport in Spain (+311%) and Poland (+78%)
- Highest ever US Open for Eurosport 2 with audience growth in every market in Europe
- Market leading free-to-air audience shares during the finals in key markets including Poland (women’s final) and Norway (men’s final)
Digital engagement remains high on Eurosport.com
- Over 1 million daily unique users consuming tennis content during the tournament
- A +46% increase in video views observed
- Local heroes drive rising online engagement (+167% in Spain; +52% in Italy; x6 in Norway)
In 2022, WBDS reported record audience engagement during the Australian Open including securing double-digit growth across its streaming platforms and television channels with a triple-digit increase in visitors consuming tennis content on Eurosport.com. Likewise, during Roland-Garros WBDS reported its highest ever tournament television audience on Eurosport while growing its streaming viewership on discovery+ and the Eurosport App by +78%.
The ‘home of Grand Slam tennis’ offers viewers more than 720 live hours of action on its television channels each year alone with every Grand Slam match** available to watch on its streaming products discovery+ and the Eurosport App.
All stats are compared to performance during the US Open 2021.
*Warner Bros. Discovery holds the rights to show the Australian Open, Roland-Garros and the US Open (excluding the UK and Ireland) in Europe. For Wimbledon, WBD shows the tournament in 12 markets plus highlights in the UK and Ireland.
**Excludes streaming stats for Russia where Eurosport has closed its subscription streaming product.