LOCALISED, WORLD-CLASS CONTENT REAPING REWARDS FOR EUROSPORT IN ROMANIA
Eurosport’s commitment to showcasing premium, exclusive and localised live sport coverage continues to pay dividends in Romania. During a summer of growing audiences across all screens, last week Eurosport registered record-breaking audience numbers for its coverage of the Ladies’ Singles Final and Gentlemen’s Singles Final at The Championships, Wimbledon.
Simona Halep’s imperious display over Serena Williams on Saturday saw a 110% increase in average audience numbers on Eurosport Romania, compared with Williams’ final against Angelique Kerber 12 months previously.
Halep’s appearance in the flagship event on the grass court calendar contributed to the second best program ever on Eurosport in Romania, bettered only by the 2018 Australian Open ladies’ final against Caroline Wozniacki.
Eurosport’s coverage of the dramatic five-set Gentlemen’s Final between eventual champion Novak Djokovic and Roger Federer was the tenth best programme ever in Romania, and the best not featuring local hero Simona Halep.
Eurosport screened live coverage of The Championships from Wimbledon in 33 countries across Europe, with total exclusivity in Belgium, Bulgaria, Finland, Hungary, Iceland, Norway, Romania, Russia, Sweden and Ukraine and partial exclusivity in Estonia, Latvia, Lithuania and the Netherlands
Key stats at-a-glance
Romania (Eurosport 2)
Friday 12 July: Gentlemen’s Semi-Finals (Novak Djokovic versus Roberto Bautista Agut and Roger Federer versus Rafael Nadal), +30% average audience versus 2018
Saturday 13 July: Ladies’ Singles Final (Simona Halep versus Serena Williams), +110% average audience versus 2018 – second best program ever in Romania
Sunday 14 July: Gentlemen’s Singles Final (Novak Djokovic versus Roger Federer), +70% average audience versus 2018 – best program ever in Romania not involving Simona Halep
Pan-European (Eurosport 2)
Saturday 13 July: Best day ever on Eurosport 2 (daily audiences, pan-Euro)*
Sunday 14 July: Second best day ever on Eurosport 2 (daily audiences, pan-Euro)
*Previous best November 2016
Contacts
Steve Stammers
Communications DirectorLatest news
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