Golf Digest Partners With the African American Golf EXPO and Forum to Continue Efforts to Grow the Game
- Golf Digest announced as Title Sponsor of the 2021 African American Golf EXPO and Forum
- Partnership supports diversity and inclusion, careers in golf, economic development and growth of the game initiatives
Golf Digest has been announced as the Title Sponsor for the first-ever African American Golf EXPO and Forum in partnership with organizer Jim Beatty Golf Ventures LLC.
Through this collaboration,organizers plan to attract golf industry leaders, golf community leaders, business owners, entrepreneurs, avid golfers and new players. Golf Digest continues its mission to support the growth, enjoyment and understanding of the game.
The first-of-its-kind EXPO will be held February 20-23, 2021, in Atlanta, Ga., bringing together community leaders, golf enthusiasts and professionals working within the golf community to promote economic inclusion and diversity in the $84 billion industry.
With the African American Golf EXPO and Forum valuing the African American golf market at $4 billion per year, the unique partnership will also provide networking for careers in the game, facilitate grassroots funding and promote golf to the African American community.
In addition, 20 workshops, learning forums and seminars will offer expert advice and tutelage on a range of topics to make the sport and industry more accessible for both men and women. The EXPO welcomes all people and supporters to attend this historic event.
Jerry Tarde, Editor-in-Chief at Golf Digest and Global Head of Strategy & Content for Discovery Golf, said: “Golf is still on the journey from exclusion to inclusion, and we think the African American Golf EXPO and Forum will accelerate understanding and passion for the game among diverse audiences. We want to bring together golf and Black communities to champion the opportunities available.
“Golf Digest has a rich history of advocating for better access and affordability to support the game’s long-term sustainability and growth. We share the same values and ambitions as Jim and his team and the synergies among us will allow Golf Digest to maximize the reach of the EXPO to golfers everywhere.”
Jim Beatty, Founder and President of Jim Beatty Golf Ventures, organizer of the African American Golf EXPO and Forum and Executive Editor of African American Golfer’s Digest, said: “We’re thrilled to have the support of the world’s No.1 most widely read golf publication and its team including Jerry Tarde who will enable us to share the EXPO to more people than we ever could have imagined.
“We believe the African American Golf EXPO will be seminal event within the industry which will provide the platform for people of all backgrounds including the African American community to consider a career or professional opportunity in golf, or even simply to take-up the game itself. We thank Golf Digest for being part of this and look forward to leveraging its reach to provide information on participating in the sport to African American golfers everywhere.”
Golf Digest is part of Discovery, Inc., the global leader in real life entertainment with a worldwide portfolio of trusted brands and platforms, including the Oprah Winfrey Network. It has long sought to bring more people into golf and help grow the game for all.
For more information on Golf Digest, visit https://www.golfdigest.com/.
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Notes to Editors
Golf Digest recently launched its new Local Knowledge podcast which tells the untold stories from the sport. Its first episode Golfing While Black: The Inside Story of the Grandview Five features interviews with a group of African American women who had the police called to remove them from a course in Pennsylvania during their first round.