GLOBAL BIKE FESTIVAL ANNOUNCES ISADORE AS OFFICIAL CLOTHING PARTNER
The inaugural event from the team behind GCN, GMBN and EMBN joins forces with cycling apparel brand to offer the latest kit and ex-Grand Tour pro talent to the festival experience
Monday 28 March, Bath UK: Global Bike Festival, the all-new event concept created by GCN, GMBN and EMBN, today announces cycling apparel brand Isadore as Official Clothing Partner for the 2022 event.
The collaboration with the inaugural festival, which takes place on June 16-19 in Saalbach, Austria, will see Isadore have a major presence in the festival village where visitors can browse the latest kit, including a limited special-edition festival t-shirt, plus meet the Isadore team. As part of their welcome pack, all attendees will also receive a free pair of Isadore cycling socks and a musette.
Joining Global Bike Festival’s packed schedule of high-profile guest speakers, rides and entertainment, Isadore founders and ex-pro cyclists Martin and Peter Velits will also be in attendance as special guests. The brothers, who have ridden for the likes of HTC-Highroad and Omega Pharma Quick-Step, with palmares including victory at the Tour of Oman and a podium at the 2010 Vuelta, will be meeting fans plus joining rides and talks.
Global Bike Festival Event Director, James Pope said: “The team at Isadore share our love of cycling and our ambitious vision for the event, so we are delighted to have them on board for Global Bike Festival. As well as giving our visitors free giveaways, special edition items and the chance to purchase all the kit they need for four days of epic riding, having Peter and Martin there to join rides and mix with fans will be yet another great addition to the festival experience.”
Isadore Co-Founder Peter Velits said: “We are excited to be joining Global Bike Festival as the clothing partner. One thing that Martin and I occasionally miss from our pro days is the electric atmosphere of the events. To be able to join a festival of this scale that encourages cyclists from all disciplines to come together and celebrate the sport we love is a fabulous way to grow the cycling community. And who knows, we might even be able to get Martin on an e-mountain bike!”
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