1 May 2024

  • The Home of Cycling set to present every minute of every stage of the Giro d’Italia live and on-demand on Eurosport, Max and discovery+ exclusively in Europe* and USA 
  • Former Grand Tour winners and World Champions form all-star cast covering the action from the roads of Italy to studios across Europe for the most authentic flavour 
  • The action begins on 4 May with the new emperor set to be crowned at Rome’s Coliseum in front of an adoring crowd on 26 May

The Giro d’Italia kickstarts a spectacular summer of cycling this weekend on Eurosport, Max and discovery+ with Warner Bros. Discovery’s (WBD) channels and platforms the only place to watch every kilometre of all 21 stages of the year’s first Grand Tour in Europe* and USA. 

In addition to Eurosport 1 presenting 123 live hours in Europe and Asia*, WBD will also bring the action to the widest possible audience by harnessing its free-to-air to channels in the Germany (Eurosport 1) and Norway (Kanal 5) to cover every stage live in addition to daily highlights in the UK (DMAX) and Poland (METRO).   

The technical marvels of the augmented reality Cube studio will be activated to unpick the performances of riders during daily pre and post-race show The Breakaway for UK viewers, fronted by Orla Chennaoui, Robbie McEwen, Dan Lloyd and Adam Blythe with Visma Lease a Bike’s Nathan van Hooydonck joining the team for the final week. In addition, Velo Club (Germany); Kop Over Kop (Netherlands); Les Rois de la Pedale (France) and La Montonera (Spain) will provide local insights from even more of WBD’s world-class talent line up. 

Presenting real time insights from the peloton by following the action live from a motorbike, former professional riders Jens Voigt, Adam Blythe, Daniel Oss and two-time Grand Tour winner Alberto Contador will share reporting roles alongside reporters Hannah Walker, Andrea Berton, Anders Mielke, Iris Slappendel and Louis-Pierre Frileux.    

Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe, said: “Our approach to covering cycling is inclusive, innovative and immersive. We present more live men’s and women’s cycling than any other broadcaster including over 1,000 races per year but there is no bigger stage for the sport than a Grand Tour and we can’t wait to get started. 

“The Giro d’Italia comes hot on the wheels of our La Vuelta Femenina and Classics coverage and so many new stories from this spectacular sport are yet to be told as the season unfolds. As well as being the only place to watch every minute of every Grand Tour in Europe, our channels and platforms, including Max which shows live sport in Europe for the first time this month in addition to covering cycling in USA, will also be the only places where fans can enjoy every cycling event from Olympic Games Paris 2024 this summer.”  

Philippe Gilbert, former road cycling world champion, said: “You need to be a good rider to succeed at the Giro as you have a lot of technical finishes and a lot of corners in the last few kilometres. There are some amazing riders such as Fausto Coppi and Marco Pantani who have conquered this race and so much history with this Grand Tour. I did almost all major races in my career more than once so it’s nice to share my experience with Eurosport’s viewers - it’s a great way to keep going and to follow to evolution of cycling with the next generation of super impressive riders.” 

Providing cycling fans with more ways to get their fix of fan-first content, new episodes of the Watts Occurring powered by Eurosport podcast will be released regularly throughout the race in addition to interviews, highlights and the best editorial analysis in local languages on plus free clips on Eurosport Cycling’s TikTik, Instagram and YouTube channels. In addition, exclusive content will be available to stream on Max and discovery+ including the new and original six-part documentary following the TUDOR Pro Cycling Team who are set to make their Grand Tour debut at the Giro this year. Weekly episodes of The Eurosport Cycling Show will also continue to bring fans the best news, interviews and features from the sport every Tuesday on Eurosport 1 and WBD's streaming platforms. 

Two titans of the peloton Tadej Pogacar and Geraint Thomas are among the frontrunners for the maglia rosa this year with both former Tour de France champions looking to add their first Giro d’Italia title to their palmarès. Meanwhile, a catalogue of stage hunters and sprinters will be waiting in the wings including two-time World Champion Julian Alaphilippe and Grand Tour stage winners Filippo Ganna, Caleb Ewan, Fabio Jakobsen, Tim Merlier and Alberto Dainese. 

In total, 22 teams of eights riders will be setting out on the 3,400km Corsa Rosa which begins in Turin on Saturday 4 May and ends on Sunday 26 May with a unique circuit around the ‘eternal city’ of Rome including one of the world’s most renowned landmarks, the Colosseum. 

The Giro d’Italia forms a key component of WBD’s comprehensive live cycling portfolio which features more than 1,000 live races per year including every men’s and women’s Grand Tour and World Tour race, the UCI Mountain Bike World Series, the UCI Track Champions League plus every minute of cycling at the Olympic Games. 

Taken together, WBD’s Summer of Sport includes 5,000 live hours of coverage across all platforms including uninterrupted streaming coverage of the biggest events in sport including Olympic Games Paris 2024; every Grand Tour; Roland-Garros and US Open tennis; the WHOOP UCI Mountain Bike World Series; the FIM Speedway GP and 24 Hours of Le Mans. In the UK and Ireland, TNT Sports will broadcast every UEFA club competition final as well as the climax of the Premier League and Premiership Rugby seasons. 


WBD Sports (Europe)

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