GIRO D’ITALIA WILL CONTINUE TO BE SHOWN ON WARNER BROS. DISCOVERY’S PLATFORMS ACROSS EUROPE AND USA
- Warner Bros. Discovery (WBD) extends its coverage of the men’s and women’s Giro d’Italia, Strade Bianche, Milan-Sanremo, Il Lombardia and additional races to bring more live action to millions of viewers across Europe and USA*
- WBD will show races on HBO Max, Eurosport across Europe and TNT Sports in the UK and Ireland
- Long-term agreement with RCS extends WBD’s coverage of the Giro d’Italia beyond 30 years
Warner Bros. Discovery (WBD) today announces the long-term extension of its exclusive* rights to show the Giro d’Italia, Giro d’Italia Women and the best men’s and women’s Italian road cycling races for viewers in Europe and USA.
The new partnership between WBD and RCS Sport extends WBD’s association with La Corsa Rosa, the season’s first Grand Tour, beyond 30 years after Eurosport first broadcast the race in 1998 across Europe.
Live television coverage will be provided to viewers in 50 markets in Europe on Eurosport with fans in the UK and Ireland able to watch races on TNT Sports. HBO Max will also offer live and on-demand streaming coverage of every major RCS race in USA and Europe, including in the UK following the platform’s launch in March.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, said: “Cycling is at the heart of our live multi-sport offer and no-one covers this sport like we do through unparalleled race coverage and rider storytelling. With a rich cycling heritage that spans multiple decades, we are recognised as the home of cycling and go-to destination for cycling’s greatest events including the Giro d’Italia and Giro d’Italia Women.”
“By extending our rights to show the Giro d’Italia, Giro d’Italia Women and a whole host of premier Italian races, we have underlined our commitment to supporting the long-term growth of the sport. As a trusted partner to RCS and the Giro, we will continue to invest in enhancing our coverage and know we can attract the widest set of viewers around the world with this approach to help inspire the next generation of cycling stars.”
Paolo Bellino, CEO at RCS Sport S.p.A., said: “We are proud to continue and strengthen a long-standing partnership with Warner Bros. Discovery, which for over thirty years has helped bring the Giro d’Italia and our races to millions of fans around the world with unparalleled reach. This is especially true in the European market—including the UK through TNT Sports—and in North America, thanks to the HBO Max platform.
“This agreement reaffirms the global value of our events and their growing appeal, across both men’s and women’s racing. Together, we will keep pushing the boundaries of cycling storytelling, building on the rich heritage of our competitions while showcasing the achievements of the sport’s new generation of champions. Our goal is to further expand our global fanbase and inspire new audiences to connect with cycling.”
The full list of races included in the RCS package acquired by WBD includes:
- Giro d’Italia (UCI World Tour)
- Giro d'Italia Women (UCI Women’s World Tour)
- Giro Next Gen (U23)
- Giro d'Abruzzo (UCI 2.1)
- Strade Bianche Men (UCI World Tour)
- Strade Bianche Women (UCI Women’s World Tour)
- Tirreno – Adriatico (UCI World Tour)
- Milano – Sanremo Men (UCI World Tour)
- Milano – Sanremo Women (UCI Women’s World Tour)
- Milano – Torino (UCI ProSeries)
- Il Lombardia (UCI World Tour)
- Gran Piemonte (UCI ProSeries)
- UAE Tour (UCI World Tour)
- UAE Tour Women (UCI Women’s World Tour)
Securing the Giro d’Italia rights until at least 2029 solidifies WBD’s position as the Home of Cycling with more than 1,000 live races broadcast across 300+ days each year**. This extensive portfolio of world-class live cycling includes a broad selection of races from the Men’s and Women’s UCI World Tours, including the Grand Tours – Giro d’Italia, Tour de France and La Vuelta a España; the UCI World Championships across Road, Mountain Bike, Cyclocross, Track and BMX; as well as the WHOOP UCI Mountain Bike World Series.
The 2026 Giro d’Italia begins in Bulgaria on 8 May ahead of its finish in Rome on 31 May and the Giro d’Italia Women runs from 30 May to 7 June. WBD Sports is set to announce its full production plans for the 2026 Giro d’Italia in the coming weeks.
Last year, WBD’s coverage of the Giro d’Italia was its biggest ever edition in terms of streaming viewership and digital engagement with video views increasing by +44% on its streaming platforms year-on-year and rising +84% on social media. Its linear audience also reached millions of fans across Europe, increasing +4% year-on-year across all markets, while record broadcast audiences were observed on Eurosport in Germany, Spain and Denmark, the latter of which also secured a +174% increase in viewership on its free-to-air channel Kanal 5 and a 13.8% market share across all channels.
*WBD’s channels and platforms will present exclusive coverage of the Giro d’Italia across Europe with non-exclusive coverage in Italy. truTV will show non-exclusive linear coverage of the Giro d’Italia in the USA alongside streaming of every stage on HBO Max.
**WBD’s platforms show more than 1,000 live races in Europe each season. Coverage varies in the USA.