GET SET FOR AN OLYMPIC SUPER-CHARGED WEEKEND ON MAX AND DISCOVERY+* WITH 46 GOLDS UP FOR GRABS
• This weekend viewers can choose to watch up to 256 events at Paris 2024, amounting to 633 hours of incredible live sport
• 46 gold medals to be won across 14 sports
• Both Women and Men’s 100m Finals
This weekend (3-4 August) is an Olympic medal bonanza with 46 gold medals up for a grabs across a huge weekend of live sport – including the famed ‘Super Saturday’. The best way to get into the Olympic spirit is with Max and discovery+* with every moment of every single sport available live – giving fans the ability to choose to watch whatever they want, whenever they want.
Eurosport will make available 256 live events and over 600 hours of live sports content available for fans over the weekend - with a peak of 32 live concurrent streams during an epic Super Saturday on its enhanced streaming service Max and discovery+*.
Every story will be told on Max, discovery+* and Eurosport.
• Will Noah Lyles be crowned fastest man in the world in the men’s 100m?
• Who will be crowned the King and Queen of clay in the men’s and women’s singles finals being played at Roland-Garros?
• Will we be treated to a Mathieu van der Poel masterclass in the men’s road race?
Want to work out what to watch and when? Check out the Eurosport schedule with the Gold filter here and set up in-app event alerts on iOS or Android devices.
Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe said: “Our Paris 2024 journey has been remarkable and memorable, and we’ve only just got going. August 4th is traditionally a landmark date in the Olympics and this weekend is set to be an epic one.
“The middle weekend in the games is going to serve up the largest volume of live feeds, programming of Paris 2024. This landmark weekend will deliver the highest volume of content from numerous sports, including the athletics. We’re excited to tell the amazing stories of this impactful weekend.” 
The 4th of August is a date that has seen legends born, captured the imagination of fans across the world and shaped the Olympic movement as we know it. To celebrate this date, Warner Bros. Discovery has produced a brand new 60-minute documentary – August 4th – An Olympic Odyssey – which utilises an extensive archive to highlight a day that holds huge important and significance. Featuring exclusive interviews with Stuart Owen Rankin (grandson of Jesse Owens); Sky Brown (Tokyo 2020 Olympic bronze medallist); Marie-José Pérec (French triple Olympic gold medallist), August 4th – the documentary delves into the stories behind the stories and is available on-demand via Max and discovery+*.
*Max is available in France, Poland and across the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Germany, Austria, Italy and the United Kingdom & Ireland.
Contacts
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EVERYTHING YOU NEED TO KNOW ABOUT WBD HOUSE AND THE SNOW DOME STUDIOS AT MILANO CORTINA 2026
On Friday, Warner Bros. Discovery unveiled the two incredible studios that will be used in both Cortina and Livigno as part of its coverage of the Milano Cortina 2026 Olympic Winter Games.
GOLDEN TRAIL WORLD SERIES UNVEILS ITS 2026 CALENDAR
• The circuit will span three continents and eight countries from May to October, introducing three new venues and two unprecedented countries, while maintaining its presence at some of the most iconic races in the sport • The season will open at Zegama-Aizkorri (Spain) on May 17 and culminate with the Grand Finale at Muju Trail (South Korea) on October 24–25• The new season sets a new benchmark for elite trail running with increased prize money and major sporting innovations, including a revamped points system, the introduction of a team ranking and a strengthened integrity program
MADE IN ITALY: WARNER BROS. DISCOVERY’S UNIQUE ALPINE STUDIOS SET TO DELIVER MAGICAL OLYMPIC WINTER GAMES COVERAGE FOR FANS ACROSS EUROPE
• Warner Bros. Discovery (WBD) unveils its purpose-built studios in the heart of Olympic venues in Cortina and Livigno, Italy that will host live coverage of Milano Cortina 2026 • Immersive storytelling with a local flavour as Italian sets paired with state-of-the-art studios across Europe for Eurosport, TNT Sports, HBO Max and discovery+ viewers • WBD’s first live studio show will air on 6 February ahead of the Opening Ceremony
FINALE OUTDOOR REGION, LIGURIA TO HOST THE 2026 UCI MOUNTAIN BIKE ENDURO AND E-ENDURO WORLD CHAMPIONSHIPS
From October 16 to 18, 2026, the “Home of enduro” will welcome the world’s best riders
FIA WORLD ENDURANCE CHAMPIONSHIP REMAINS ON EUROSPORT AND TNT SPORTS THROUGH EXTENDED RIGHTS AGREEMENT
Every FIA World Endurance Championship race, including the historic 24 Hours of Le Mans, will be shown on Eurosport, TNT Sports, HBO Max and discovery+ for fans in Europe and India Renewed long-term partnership between Warner Bros. Discovery Sports Europe and FIA WEC extends the broadcaster’s association with world-class endurance motorsport beyond 20 years Trojan Paillot: “Motorsport is in our DNA and we are committed to connecting fans with the biggest races on the planet.”
X PARTNERS WITH WARNER BROS. DISCOVERY TO AMPLIFY MILANO CORTINA 2026 BUZZ ACROSS EUROPE
Collaboration unites X's real-time sports conversations with Eurosport and TNT Sports' premium Olympic Winter Games coverage, unlocking access to 90 million fans and viral moments
WARNER BROS. DISCOVERY AND TIKTOK SET TO BRING OLYMPIC WINTER GAMES CONTENT TO NEW AUDIENCES DURING MILANO CORTINA 2026
Unique vertical video content from Eurosport and TNT Sports will be hosted exclusively on TikTok throughout Milano Cortina 2026 New partnership will celebrate Olympic culture and connect millions of younger fans in Italy, France, Germany, Spain and the UK with the Games Collaboration forms part of Warner Bros. Discovery’s strategy to reach more fans than ever before during an Olympic Winter Games
WARNER BROS. DISCOVERY BRINGS THE LOONEY TUNES TO THE OLYMPIC WINTER GAMES WITH LIVE MOMENTS, NEW COLLABORATIONS, PRODUCTS, AND ORIGINAL CONTENT
As the world turns its attention to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) is once again bringing the Looney Tunes to the Olympic stage and kicking off the Games with a presence that spans live moments, product collections, collaborations, and original content. For nearly a century, sports have been woven into the very DNA of the Looney Tunes. From Bugs Bunny outsmarting foes on the basketball court to Wile E. Coyote engineering contraptions worthy of a high intensity training regimen, the characters have long used athletic moments as a backdrop for their signature humor and physical comedy. That legacy reached new heights with Space Jam, which cemented the Looney Tunes as cultural fixtures in the world of sports and continued in 2024 with the Olympic licensing collections that celebrated the characters and the Olympic values on a global stage. Their presence in 2026 is a continued evolution— combined with the Olympic Rings as well as messages promoting the power of sport to unite people and inspire new generations. Live Moments & On-Site Activations In Milan, the Looney Tunes will appear in fun, irreverent ways unique to the brand. Two major live moments anchor their presence: a hyper visual installation that playfully connects fans to the Olympic streaming experience on HBO Max, and the Official Olympic Pin Trading Center, redesigned with a Looney Tunes look and feel through a licensing collaboration between Warner Bros. Discovery, Honav USA, and the IOC. The center will be open February 6–22 at Via Carlo de Cristoforis 1. Strategic Collaborations Strategic collaborations will also play a major role in the Looney Tunes cultural presence throughout the Games. Warner Bros. Discovery Global Consumer Products (WBDGCP) will unveil a surprise Looney Tunes–inspired collaboration with Burton, the world’s leading snowboarding brand, with details to be revealed in early February. In addition, United Colors of Benetton, together with WBDGCP and the IOC, has launched an exclusive kids’ Olympic Collection capsule that merges the Looney Tunes spirit, Olympic values, and Benetton’s multicolored identity Broadcast & Streaming Integration The Looney Tunes Winter Olympics Games presence will also extend into broadcast and streaming through Eurosport and TNT Sports*, whose Olympics coverage will be available across WBD’s platforms in mainland Europe and the UK & Ireland, including HBO Max, as the service launches in Italy. The collaboration will include recurring content features such as “Looney Tunes: Sports Made Simple” and “Sports Talk with Bugs Bunny,” where Bugs Bunny appears as a guest interviewer during coverage. Daily Watch Party WBD will further spotlight the Looney Tunes during its daily Olympic Winter Games coverage with the Looney Tunes Watch Party, a character driven segment hosted by Bugs Bunny that highlights the day’s top moments with the franchise’s signature humor. Airing across linear and digital platforms, the Watch Party adds a playful, family friendly layer to the Olympic experience. Content Rollout Content throughout the Games will roll out across linear, digital, and on-the-ground channels. The Looney Tunes features will air across Eurosport and Cartoon Network, appear on screens at the Pin Trading Center and publish across digital platforms including Eurosport, The Looney Tunes, and WB Kids social and video channels. Content will be localized across multiple languages to reach audiences worldwide. *Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms Eurosport: pan-European premium television coverage excluding the UK and Ireland TNT Sports: premium television coverage in the UK and Ireland. HBO Max: streaming of every event produced from the Winter Olympics in all plans in Albania, Andorra, Armenia, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine. discovery+: streaming of every event feed from the Winter Olympics in all plans in the United Kingdom, Ireland, Germany and Austria, Select plans in Norway and Sweden; and in Italy on the Sport tier only. Poland: Streaming Eurosport 1 and 2 in Poland in the Live TV plan.
MYWHOOSH SET TO POWER WARNER BROS. DISCOVERY’S CYCLING COVERAGE TO NEW HEIGHTS IN 2026
Innovative virtual training platform MyWhoosh becomes the lead sponsor of live cycling coverage on Eurosport, TNT Sports, HBO Max and discovery+* MyWhoosh to feature around WBD’s coverage of the world’s greatest races WBD and MyWhoosh will produce new content exploring technology in cycling
MONSTER ENERGY ANNOUNCED AS MAIN PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
The brand with the iconic green claw is confirmed as the Official Energy Drink partner
WHOOP UCI MOUNTAIN BIKE WORLD SERIES TO RETURN TO MORILLON AND LES GETS FOR ROUNDS IN HAUTE-SAVOIE, FRANCE
Today, Warner Bros Discovery (WBD) Sports, the Union Cycliste Internationale (UCI), and the French region of Haute-Savoie are pleased to confirm the two venues that will host the WHOOP UCI Mountain Bike World Series rounds from August 14 to 23.
HEATED RIVALRY’S HUDSON WILLIAMS AND CONNOR STORRIE ANNOUNCED AS OLYMPIC TORCHBEARERS
HBO Max today announced that Hudson Williams and Connor Storrie, stars of the Crave Original series HEATED RIVALRY, have been selected to take part in the Olympic Torch Relay as official torchbearers for the Olympic Winter Games Milano Cortina 2026.
Q&A WITH AWARD-WINNING DIRECTOR BART TIMMER
Warner Bros. Discovery's on-air campaign for Milano Cortina 2026 went live last week. Globally recognised award-winning director Bart Timmer was heavily involved in the production of the spot and spoke about the inspiration behind the film.
“YOUR OLYMPICS. YOUR WAY.” NEW WARNER BROS. DISCOVERY CAMPAIGN SHOWCASES THE POWER OF CHOICE FOR MILANO CORTINA 2026
As the Opening Ceremony of the Olympic Winter Games in Milano Cortina draws ever closer, Warner Bros. Discovery has released its anthem spot that captures the essence of fervent, patriotic support as well as experiencing the Olympics on its channels and platforms.
THE 2026 WHOOP UCI MOUNTAIN BIKE WORLD SERIES TEAMS
Ahead of the 2026 WHOOP UCI Mountain Bike World Series, Warner Bros. Discovery (WBD) Sports and the Union Cycliste Internationale (UCI) have revealed the official list of 40 teams, covering both Endurance (cross-country) and Gravity (downhill, enduro) formats, that are guaranteed to participate in every round of the series. The top 10 teams for each format will lock in an unprecedented two-year licence.
