EXCLUSIVE AUSTRALIAN OPEN COVERAGE SEES EUROSPORT SMASH AUDIENCE FIGURES ACROSS EUROPE

- Women’s Final: Best ever tennis match on Eurosport with a total of 4.85m European viewers, including a 2.46m peak in Germany

- Men’s Final: Best ever men’s tennis match on Eurosport with a total 4.37m viewers, including a 1.1m peak and the most watched channel in the UK

- Audience milestone a sign of Eurosport’s commitment to share the very best sporting moments exclusively to more fans across the world

- Record audience follows the revitalisation of Eurosport, re-branded in November 2015 as the go-to destination for sport fans to “Fuel Your Passion”

In Germany, Eurosport 1 achieved the best ever ratings for a tennis match during Angelique Kerber’s surprise victory against Serena Williams with an average of 1.47 million viewers, reaching a peak of 2.46 million, and an audience share of 14.7% (A3+) and 17.9% (M20-59). The hard fought match was also the best ever Grand Slam final for Eurosport 1 in Poland.

Fans enjoyed Eurosport’s enhanced production for the 2016 edition of the Grand Slam with former world number 2, Àlex Corretja joining three-time Australian Open winner Mats Wilander, former top-ten player Barbara Schett and Serena Williams’ coach Patrick Mouratoglou on-site to offer expert opinion, insight and analysis with the stars of the tournament.

The results are a further indication of Eurosport’s revitalisation and growth as part of Discovery Communications, the world's leading media entertainment company.  Eurosport’s exclusive rights to the Australian Open across Europe highlight its commitment to show more of the very best sporting moments to fans across the world.

Peter Hutton, Chief Executive Officer, Eurosport said, “The record breaking ratings endorse our investment in the refreshed, new-look Eurosport. We had German commentator Matthias Stach swimming with Angie Kerber, and experts such as Mats Wilander and Annabel Croft providing unique insight into the minds of the biggest stars. We invested more in production and it has paid back in our ratings, as well as setting a benchmark in quality for us to improve on at the French Open.”

Eurosport is the premier destination for tennis, offering tennis fans unrivalled coverage of the Australian Open, French Open and US Open across Europe as well as Wimbledon in Belgium.

ENDS.

Source: local official people meters/AdvantEdge