EUROSPORT STRENGTHENS TENNIS PORTFOLIO WITH ADDITION OF THE ATP TOUR EXCLUSIVELY IN THE NORDICS

Eurosport has broadened its relationship with the ATP and ATP Media by landing the exclusive rights for the ATP Tour in the Nordics* region for four years starting in 2020.

The deal with the ATP and ATP Media, along with its coverage of all four Grand Slams, means fans in Sweden, Norway, Finland and Iceland watching on Eurosport’s platforms will be able to enjoy year-round tennis coverage.

Last October, Eurosport announced it would be the Home of Tennis in France after agreeing a similar deal with the ATP and ATP Media that would commence from January 2019. Earlier this year, meanwhile, Eurosport also revealed it would show the ATP Tour live and exclusively in Russia for three years starting in 2019.

The agreement between the ATP, ATP Media and Eurosport in the Nordics region includes nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season Nitto ATP Finals tournament as well as the Next Gen ATP Finals, cementing Eurosport’s position as the Home of Tennis in the region.

As part of the deal, fans in the Nordics region will also be able to keep up-to-date with everything making headlines in the world of tennis with Eurosport screening the weekly ATP Uncovered Magazine Show.

Laurent Prud’homme, SVP Rights Acquisitions & Syndication - Eurosport, said:

“This new agreement with the ATP and ATP Media deepens our association with one of our key sport verticals and serves to highlight how Discovery powers people’s passions. Fans watching Eurosport in the Nordics will now be able to enjoy more than 40 weeks’ worth of tennis exclusively every season, strengthening Eurosport’s position as the go-to destination for all passionate fans of the sport.

“As key partners of the ATP and ATP Media in six major European countries now, we look forward to maximising the scale of our partnership to super-serve tennis fans across these markets on all Eurosport platforms and devices.”  

Mark Webster, CEO – ATP Media:

“Once again ATP Media is very pleased to be able to conclude a deal with Discovery and Eurosport to bring tennis to even more fans across the Nordic region. Eurosport are a valued partner of the ATP Tour and their passion and drive for tennis is key to increasing the exposure of our sport. With the emergence of great young talents such as Casper Ruud, this is an exciting territory in which to be a tennis fan.”

Eurosport Nordics (Sweden, Norway, Finland and Iceland) ATP Tour rights package includes the following tournaments (subject to change):

ATP Masters 1000s (9 events):

BNP Paribas Open: Indian Wells

Miami Open presented by Itau: Miami

Rolex Monte-Carlo Masters: Monte-Carlo

Mutua Madrid Open: Madrid

Internazionali BNL D’Italia: Rome

Rogers Cup: Montreal/Toronto

Western & Southern Open: Cincinnati

Rolex Shanghai Masters: Shanghai

Rolex Paris Masters: Paris

Nitto ATP Finals: London (2020), Turin (2021, 2022, 2023)

Next Gen ATP Finals: Milan

ATP 500s (13 events):

ABN AMRO World Tennis Tournament: Rotterdam

Rio Open presented by Claro: Rio de Janeiro

Abierto Mexicano Telcel presentado por HSBC: Acapulco

Dubai Duty Free Tennis Championships: Dubai

Barcelona Open BancSabadell: Barcelona

Gerry Weber Open: Halle

Fever-Tree Championships: London

German Open Tennis Championships: Hamburg

Citi Open: Washington D.C.

China Open: Beijing

Rakuten Japan Open Tennis Championships: Tokyo

Swiss Indoors Basel: Basel

Erste Bank Open 500: Vienna

ATP 250s (19 events):

Tata Open Maharashtra: Pune

Diema Xtra Sofia Open: Sofia

Argentina Open: Buenos Aires

Delray Beach Open by VITACOST.com: Delray Beach

Fayez Sarofim & Co. U.S. Men’s Clay Court Championship: Houston Gazprom Hungarian Open: Budapest

Millennium Estoril Open: Estoril

Open Parc Auvergne-Rhone-Alpes Lyon: Lyon

Turkish Airlines Open Antalya: Antalya

Nature Valley International: Eastbourne

Plava Laguna Croatia Open Umag: Umag

J. Safra Sarasin Swiss Open Gstaad: Gstaad

BB&T Atlanta Open: Atlanta

Abierto Mexicano de Tenis Mifel presentado por Cinemex: Los Cabos

Winston-Salem Open: Winston Salem

Moselle Open: Metz

Zhuhai Championships: Zhuhai

Chengdu Open: Chengdu

European Open: Antwerp

-ENDS-

*Excluding Denmark