EUROSPORT SERVES UP TENNIS WORLD TOUR PROMOTIONAL PARTNERSHIP
Ahead of the second tennis Grand Slam of the season at Roland Garros next week, Eurosport today announced it will be the Official Media Partner in Europe of the new sports video game: Tennis World Tour.
Available on PlayStation 4 and Xbox One from May 22, and on PC and Nintendo Switch from June 12, the interactive video game, published by Bigben, features over 30 of the world’s best tennis players including; Roger Federer, Caroline Wozniacki, Grigor Dimitrov and Garbine Muguruza.
The deal sees the Eurosport brandmark appear on the advertising boards surrounding the courts within the Tennis World Tour game plus references to Eurosport as the Official Media Partner on all Tennis World Tour packaging.
To support the launch of Tennis World Tour, Big Ben will also run a TV, digital and social media campaign on eurosport.com and on local websites in five key European markets* for the duration of Roland Garros (27 May - 10 June 2018), a tournament which Eurosport will broadcast in 52 markets across its linear and digital platforms.
Jonathan Davies, Managing Director, Advertiser Partnerships, Eurosport and Discovery Channels at Discovery Networks International, said: “This partnership proves our ambition to create innovative campaigns and experiences around our key sports properties that help our partners reach their target audiences. Eurosport is the perfect platform for Bigben to promote Tennis World Tour to avid tennis fans on both linear and digital platforms across Europe.
“As official media partner for the game in Europe, Eurosport will receive significant brand visibility amongst young tennis fans and gaming enthusiasts, growing our position as a premier destination for tennis in Europe to a new, younger audience.”
Benoit Clerc, Head of Publishing, Bigben said: “We are very proud to partner with Eurosport for the launch of Tennis World Tour. The 360 degree campaign, defined by Eurosport’s advertising and marketing teams, is a great way to talk to tennis fans and promote the simulation they’ve been waiting to hit the video game market for years.”
The Tennis World Tour advertising campaign commences on May 27, alongside Eurosport’s coverage of the main draw at Roland Garros. Eurosport will show 250 hours of live action of the event across 52 markets on Eurosport, Eurosport.com and the Eurosport app in Europe. Seven-time Grand Slam winner Mats Wilander and former ladies star Barbara Schett will anchor Eurosport’s coverage from Paris.
ENDS.
Notes to Editors
*UK, Italy, Germany, Spain and France.
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