EUROSPORT LAUNCHES LATEST CYCLING CHALLENGE GIVING FANS THE CHANCE TO RIDE IN A TEAM CAR AT THE VUELTA A ESPANA

Launching today, the International Ride Challenge offers novice riders the opportunity to win the money-can’t-buy experience of travelling in an official team car at the final Grand Tour of the year, the Vuelta a España.

During August, Eurosport and Strava will be challenging enthusiasts to share their passion for cycling and their country by measuring which nation rides the furthest on average**. Any fan that signs up to the Eurosport International Ride Challenge page on Strava and rides at least 30 kilometres during the month will be entered into the draw for a VIP seat in a Trek-Segafredo car during a Vuelta a España stage.

Eurosport has teamed-up with Strava, the social network for athletes, to power the challenge and record participants’ performances. The Eurosport Club page will provide all the latest cycling news, video highlights and expert opinion exclusively from Eurosport.

To enter the challenge, participants have to download the free Strava app or sign-up to the social network online and connect to www.strava.com/eurosport. Winners for the contest will be drawn from all riders who successfully completed the challenge.

Commenting on the International Ride Challenge, Eurosport CEO Peter Hutton, said: “We created the Home of Cycling Series for the millions of fans who watch our coverage allowing them to live and share their passion for cycling through the three challenges. 260,000 people took part in the first two challenges and we are expecting many more to participate in the final event which is the by far the easiest of the three to qualify for a money-can’t-buy experience.

“This initiative is another example of our commitment to cycling and I’m delighted we are able to reward some of sports most passionate fans for their efforts. We’ve teamed-up with Strava, the social network for athletes, and secured some amazing prizes for the lucky winners. Best of all it is completely free to enter.”

Tour de France stage winner and Eurosport’s lead cycling analyst, Juan Antonio Flecha, said: “The great thing about the Home of Cycling Series is that the three separate challenges have allowed cyclists of all abilities to get involved. The 10th Rider and Peaks challenges were not for the faint-hearted but the International Ride challenge allows novices the opportunity to win a truly amazing prize. I’ve been lucky enough to compete with some great teams at the biggest cycling events and I know that any cycling fan who wins a ride in the team car will be in for a truly unforgettable experience. I urge people to get involved and wish everyone the best of luck.”

This year Eurosport remains at the head of the peloton for all passionate cycling fans with over 200 days of live cycling and 2,300 hours of coverage across its channels. Eurosport’s unrivalled cycling calendar once again covers all three of the Grand Tours, plus over 30 UCI World Tour events, including all five Monuments.

For more information on the Home of Cycling Series, including instructions on how to enter, a full list of prizes and terms and conditions please visit www.strava.com/eurosport.

ENDS.

Notes to Editors

To enter the Home of Cycling Series, participants have to be a Strava member. Join the social network for athletes by downloading the free Strava app from the App Store or Google Play, or by signing up online at www.strava.com. Once registered with Strava, visit www.strava.com/eurosport to take part in the challenges.

*Challenges are open to any person above the age of 18 years residing in:

Albania, Andorra, Austria, Azerbaijan, Belgium, Belorussia, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Hungary, Ireland, Kazakhstan, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldavia, Monaco, Norway, Netherlands, Portugal, Russia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Swiss, Ukraine, United Kingdom.

**Overall results will be aggregated by country based on number of participants and overall population.