EUROSPORT EVENTS ANNOUNCES PARTNERSHIP WTCC AND EWC WITH TAG HEUER
Eurosport Events, the promoter of the FIA World Touring Car Championship and FIM Endurance World Championship for motorbikes, is thrilled to be embarking on an exciting partnership withTAG Heuer as the Official Timing Partner of both series.
Founded in Switzerland in 1860, TAG Heuer links up with Eurosport Events during an extremely exciting chapter in the history of the WTCC and EWC.
New for 2016, WTCC Manufacturers Against the Clock (WTCC MAC3) is a team time trial contest inspired by professional cycling and a first for global motorsport when timing will mean everything.
Meanwhile, EWC goes from strength-to-strength in its second season, benefitting from Eurosport Events’ expertise, with a move to a winter schedule. WTCC MAC3 encapsulates the essence of TAG Heuer’s #dontcrackunderpressure campaign with some of the best touring car drivers in the world vying to go as fast as possible but never cracking under pressure by putting in a faultless performance to deliver a winning team result.
Furthermore, the clock is always ticking in endurance motorbike racing with events lasting from between eight and 24 hours. Just like TAG Heuer, EWC riders face down every challenge, push past it and never quit.
TAG Heuer’s decision to partner with Eurosport Events stems from its desire to be faithful to its DNA as a motorsport timekeeper, a function it pioneered more than five decades ago.
But the partnership goes much further and will result in the creation of dedicated WTCC and EWC online content based on the #dontcrackunderpressure tagline, sponsorship of the live WTCC and EWC broadcasts on Eurosport, trackside branding and VIP hospitality programmes. The TAG Heuer Performer Award will also be handed to the driver setting the fastest race lap during each WTCC race weekend.
WTCC season 2016 begins at Circuit Paul Ricard in France from 1-3 April. The EWC gets underway with the longest events of all, the gruelling 24h Motos at Le Mans from 9-10 April.
ENDS.
Contacts
Dan Tunna
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