EUROSPORT ENJOYS BIGGEST DIGITAL AUDIENCE AND ENGAGEMENT SINCE OLYMPIC WINTER GAMES PYEONGCHANG 2018
Key Highlights
- In excess of 30 million unique users visited Eurosport’s digital platforms in February, the most since February 2018 when the Olympic Winter Games from PyeongChang were being held. This was supported by a host of world-class events screened on its digital and linear platforms including the Australian Open, winter sports World Championship events and snooker tournaments.
- Record-breaking audiences were reported for Eurosport’s streaming service, via the Eurosport App, during the Australian Open, with a 36% increase in video starts versus 2020 and an 84% uplift in minutes watched versus 2020
- Sizeable increases in unique visitors for Eurosport’s digital platforms during the Australian Open (+61 vs 2020) with significant growth registered in the UK (+244% vs 2020), Italy (+90%), Germany (+53%) and Spain (+25%).
- Eurosport’s localised websites registered a significant year-on-year uplift in monthly media starts (+6% vs 2020) and monthly minutes viewed (+28% vs 2020).
- Eurosport streaming figures from the Australian Open contributed to triple-digit figure year-on-year growth in sports viewing across Discovery’s streaming platforms for the month of February (+124% vs 2020).
Sam Lyon, VP Content, Eurosport Digital said: “Our mission is to unlock the power of sport; for our audiences, this means having access to all the action as well as premium cross-sport reporting, data, discussion and storytelling, wherever they are.
“Driven by our teams across 18 territories and 13 languages, we take fans to the heart of it all - be that with Novak Djokovic in the Cube at the Australian Open, Kylian Mbappe’s virtuoso performance in PSG’s Champions League win over Barcelona, the Serena Williams story as portrayed in our new Trailblazers series or Bradley Wiggins’ inside take on the world of cycling – informing, entertaining and connecting sports fans is at the heart of everything we do.”
Lyon added: “That commitment to our audiences stands us in fantastic stead ahead of a huge year of sport for us that includes a raft of exciting cross-platform content plans for the Tokyo Olympics that we cannot wait to deliver.”
Contacts
Steve Stammers
Communications DirectorLatest news
TNT SPORTS PARTNERS WITH ALZHEIMER'S SOCIETY ONCE MORE TO RELEASE NEW VIDEO CONTENT TACKLING DEMENTIA
One person can’t take on dementia on their own, it takes a team. That's why TNT Sports are once again partnering with Alzheimer's Society this World Alzheimer's Month to raise awareness of dementia.
US OPEN TENNIS COMES TO MILLIONS OF VIEWERS ACROSS EUROPE ON EUROSPORT AND HBO MAX
• Every match on every court at the 2026 US Open will stream live across 45 markets* in Europe on HBO Max with far reaching coverage on Eurosport • Action gets underway with Qualifiers and Mixed Doubles Championship from 24 August • Coverage of the year’s final Grand Slam follows record-breaking pan-European tennis audiences for WBD this summer
WARNER BROS. DISCOVERY CLOSES HISTORIC ROAD CYCLING SEASON WITH LIVE COVERAGE OF EVERY RACE AT LA VUELTA A ESPAÑA AND THE 2026 ROAD WORLD CHAMPIONSHIPS
Every stage of La Vuelta a España will be shown live across Europe on Eurosport, TNT Sports and HBO Max from 22 August to 13 September The conclusion of the Grand Tour season precedes WBD’s coverage of the UCI Road World Championships on 20-27 September WBD’s record-breaking summer of cycling continues following audience growth across all platforms during the Grand Tour season
FOOTBALL ON ANOTHER LEVEL: TNT SPORTS BRINGS FANS A HUGE SEASON OF LIVE FOOTBALL WITH SEVEN MAJOR TROPHIES ON THE LINE
Steven Gerrard leads an all-star line-up as TNT Sports prepares to bring fans more than 700 live matches across the biggest domestic and European competitions
TNT SPORTS UNVEILS NEW BRAND CAMPAIGN CELEBRATING SPORT AT ITS HIGHEST LEVEL
The biggest competitions in football demand the very best from everyone involved.
WARNER BROS. DISCOVERY EXPANDS ATHLETICS COVERAGE WITH ADDITION OF EUROPEAN CHAMPIONSHIPS
The European Athletics Championships Birmingham 2026 will be shown in 45 markets across Europe on Warner Bros. Discovery’s channels and platforms Every event will stream live on HBO Max with TV coverage on Eurosport and TNT Sports Live coverage begins on 10-16 August
HISTORIC TOUR DE FRANCE SETS NEW BENCHMARK FOR CYCLING VIEWERSHIP IN EUROPE AS WARNER BROS. DISCOVERY GROWS ITS AUDIENCE ACROSS ALL PLATFORMS
Biggest ever Tour de France streaming audience secured across Europe on HBO Max TNT Sports reaches millions of viewers and boosts its live viewing by 58% in its first year of exclusive coverage in the UK and Ireland with free-to-air reach growing on 5 Eurosport grows pan-European viewership with its most watched Tour de France in a decade alongside record editions in France, Spain and the Netherlands
PREMIER PADEL SECURES LIVE COVERAGE ON TNT SPORTS AND HBO MAX FOR HISTORICAL FIRST EDITION OF THE LONDON PREMIER PADEL P1
The London P1 will take place from 4-9 August at Olympia and every match will be available to watch live in the UK and Ireland Action begins on 4 August at 10:00 BST with coverage across TNT Sports and HBO Max Trojan Paillot (WBD): “By partnering with Premier Padel we will showcase the very best of the sport and its athletes.” Rob Mitchell (Premier Padel): “This agreement with TNT Sports is a gamechanger for the sport in the UK and Ireland.” Stewart Hosford (Sela): “Our ambition is to elevate London P1 into one of Premier Padel’s defining tournaments. This partnership will help us bring the energy and excitement at Olympia to fans across the UK and Ireland.”
TNT SPORTS CONTINUES AS THE HOME OF SNOOKER IN THE UK AND IRELAND WITH WORLD SNOOKER TOUR EXTENSION
TNT Sports extends its coverage of the World Snooker Tour until 2031 Every frame from the World Championship, the Masters and the UK Championship will be shown live on TNT Sports and HBO Max Trojan Paillot: “Our partnership with the WST reinforces our commitment to providing fans with the most complete snooker offer”
EVERY EVENT FROM GLASGOW 2026 COMMONWEALTH GAMES EXCLUSIVELY LIVE ON TNT SPORTS AND HBO MAX
Every event from the Glasgow 2026 Commonwealth Games will be exclusively live across all HBO Max subscription plans in the UK and Ireland* Never-before-seen Commonwealth Games 360 channel ensures fans never miss a key moment - Live from 08.30-22.30 every day. Enhanced streaming features on HBO Max ensure the ultimate viewing experience. The Opening Ceremony broadcast live in full on TNT Sports, HBO Max and 5 on July 23rd.
CLIMBING AUDIENCES POWER STRONG START TO TNT SPORTS’ FIRST EXCLUSIVE LIVE TOUR DE FRANCE COVERAGE
TNT Sports grows its Tour de France coverage by +41% in its first year of exclusive live coverage in the UK Streaming audiences on HBO Max in the UK have grown across all key metrics Daily free-to-air highlights on 5 are averaging more than half a million viewers, further expanding access to the race
THE COMMONWEALTH GAMES ENTERS NEW ERA WITH TNT SPORTS AND HBO MAX SET TO DELIVER NEVER-BEFORE-SEEN VIEWING EXPERIENCE
• Every event exclusively live at Glasgow 2026 Commonwealth Games across all HBO Max plans in U.K and Ireland • First-ever ‘Commonwealth Games 360’ channel, on TV and HBO Max, ensuring fans never miss a key moment. • Featuring a stellar line-up of global stars boasting 165 major competition gold medals
NEW FEATURES SET TO BOOST COVERAGE OF EVERY STAGE OF THE TOUR DE FRANCE ACROSS EUROPE ON HBO MAX
Coverage of every stage of the Tour de France and Tour de France Femmes avec Zwift will be shown live across Europe by Warner Bros. Discovery this July and August Unique mountain top studio on Alpe d’Huez scales coverage to new heights New streaming features step up the viewing experience with every angle covered on HBO Max
WARNER BROS. DISCOVERY BRINGS WIMBLEDON 2026 TO FANS ACROSS 12 MARKETS IN EUROPE ON HBO MAX, EUROSPORT AND TNT SPORTS
HBO Max will stream every match live from The Championships, Wimbledon in 11 countries across Europe with wall-to-wall coverage on Eurosport TNT Sports will broadcast a daily special programme from the grounds as well as showing the Singles Finals live in the UK Former World No.4 Johanna Konta joins presenter Rachel Stringer to provide on-site expertise, storytelling and analysis throughout the tournament
‘THE GOLDEN ARROWS’: NEW AWARDS SET TO CELEBRATE EXCELLENCE ACROSS WHOOP UCI MOUNTAIN BIKE WORLD SERIES
New annual WHOOP UCI Mountain Bike World Series awards gala will honour teams, organisations and individuals across several categories Mountain Bike Hall of Fame to form part of this year’s awards ceremony, with four new inductees
