EUROSPORT DEAL TO DELIVER TEQBALL TO THE WORLD
Teqball’s historic growth looks set to continue with the announcement of a landmark international media partnership between FITEQ (Fédération Internationale de Teqball) and the number one destination for sports fans, Eurosport.
The deal kicks off this month with coverage of the African Beach Teqball Cup on Tuesday 18th June in Sal, Cape Verde as part of the African Beach Games run by the Association of National Olympic Committees of Africa (ANOCA).
Fourteen African nations are set to compete for the doubles title as part of a demonstration tournament at the inaugural games, with Juventus football star Douglas Costa and Portuguese legend Simão Sabrosa playing in a special all-star tournament with local footballers Ryan Mendes, Fernando Maria Neves, Pedro Leitão Brito (Bubista) and Brazilian Teqball star Natalia Guitler.
FITEQ Vice-President and co-founder Viktor Huszár said, “We believe the partnership with Eurosport will make a significant contribution to growing awareness of teqball in new territories, increasing uptake of the sport and driving interest in our events and competitions. We’re delighted to get this underway at the African Beach Teqball Cup and look forward to introducing the sport of teqball to more and more people throughout the world.”
It is the first time FITEQ has partnered with a broadcaster and is aimed to promote international exposure and awareness of teqball and FITEQ’s international events throughout the year, including the 3rd Teqball World Cup later this year.
Eurosport will execute a TV and digital ad campaign, covering 54 countries throughout Europe and the Asia-Pacific regions, as part of FITEQ’s strategy to raise awareness of teqball in new territories and to increase participation as they aim for teqball to become an Olympic sport in the future.
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