EUROSPORT BECOMES THE NEW HOME OF THE OLYMPIC GAMES IN EUROPE
New Year’s Day 2017 marks the start of a momentous journey for Eurosport, who today officially becomes the new Home of the Olympic Games in Europe. Eurosport’s Olympic Games logo will define a new era for Europe’s number one sports destination and the world’s greatest sporting event.
The logo brings together two iconic identities in Eurosport and the Olympic rings, and integrates a podium visual to define sporting excellence and portray the dream target for athletes the world over.
The logo reveal took place on-air and across all screens via the Eurosport Player, Eurosport.com and Eurosport’s social platforms ahead of the legendary ‘4 Hills’ FIS Ski Jumping World Cup stage held today in Germany. The event is a part of hundreds of hours of live World Cup and World Championship winter sports coverage on Eurosport, which will follow every step of the athletes' journeys on the road to PyeongChang 2018.
During the unveiling, Eurosport premiered its new Olympic Games film: Millions of Journeys, One Destination. The programme follows the journeys of two athletes from childhood to competition, showing the imperatives of dedication and overcoming adversity to winning and becoming an Olympian.
As Home of the Olympic Games, Eurosport will be creating the ultimate Games experience on all screens for millions of people across Europe. Every second counts at the Olympic Games and Eurosport will ensure fans never miss a moment.
JB Perrette, President and CEO, Discovery Networks International, said: “For over 30 years, Discovery's mission has been to inspire people around the world, and it is tremendously exciting to now be the Home of the Olympic Games in Europe and partner with one of the world’s greatest global brands. We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before.”
Peter Hutton, Eurosport CEO, said: “Eurosport has a proud tradition of presenting many winter and summer Olympic sports all year round. We are excited that this journey will now culminate with Eurosport being the Home of the Olympic Games.”
“With our planning well underway and the recent addition of Bernie Ross to lead our Olympic Games production, we are making great strides in our preparations for Eurosport’s first Olympic Games in 2018,” he added.
Discovery Communications and Eurosport holds the exclusive multimedia rights for 50 countries and territories* in Europe for the 2018 through the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.
ENDS.
*Excludes France 2018-2020. Eurosport will be the Official Broadcaster in the UK 2018 and 2020. Excludes Russia.
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