ENGLAND vs NEW ZEALAND DRIVES BEST-EVER RUGBY AUDIENCE ON TNT SPORTS AND DISCOVERY+
England’s dominant 33-19 victory over New Zealand on Saturday in the third round of the Quilter Nations Series achieved record-breaking viewership on TNT Sports* across its linear and streaming platforms – with audiences on par with this season’s Premier League football fixtures on TNT Sports.
Audiences peaked for George Ford’s 75th minute penalty, smashing last year’s record high with a 27% audience growth. No single rugby fixture has reached a wider audience on TNT Sports achieving a +7% increase with volumes of streaming subscribers rising +32% against its previous best rugby audience for England vs New Zealand during the 2024 Autumn Nations Series.
Engagement across TNT Sports’ digital services also saw significant growth vs the same fixture last year, with the live match blog seeing a +52% increase in views with its bespoke match highlights seeing triple-digit growth rising by 333%.
Overall, international rugby continues to demonstrate broad appeal with 22% of 25/26 Premier League and UEFA Champions League viewers on TNT Sports also watching this year’s Quilter Nations Series.
England’s next fixture against Argentina is set to be an exciting encounter with the Pumas pulling back a 21-point deficit to beat Scotland 24-32 at Murrayfield. Coverage is live this Sunday from 3pm on TNT Sports and discovery+
ENDS
*Including all rugby broadcasts on BT Sport
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