Skip to main content

DISCOVERY SET TO WOW VIEWERS WITH ENHANCED CUBE STUDIO TECHNOLOGY FOR TOKYO 2020

14 July 2021 - Last updated 28 July 2021

poster

• Discovery announces new advancements to its Cube technology including enhanced augmented graphics analysis capabilities
• Audiences will be able to connect to the action and analysis, via more locations than ever before within the Cube virtual world
• Scott Young: “New refinements for Tokyo have taken this immersive video environment to the next level”

With the Opening Ceremony from the Olympic Stadium in Tokyo just over a week away, Discovery – the Streaming Home of the Olympics in Europe* – has unveiled its plans that will connect fans to the action and their favourite athletes like never before.

Discovery’s ambition to unlock the power of the Olympics will be underpinned by its promise to give viewers the ability to watch every unmissable moment, every medal and every hero with a unique approach to analysing the action that has taken place in Tokyo. Discovery’s localised coverage, meanwhile, will tell some of the most inspiring stories with the greatest storytellers.

Pioneering innovations for a long-awaited Games
The new extended reality Cube studio will be the centre-piece of Discovery’s coverage of Tokyo 2020 showcasing new software and motion graphics that will push the Cube’s analytical capabilities to a whole new level, giving viewers the chance to deep dive into the details of why an athlete won gold.

The multi-location Cube studio for Tokyo 2020 will also feature:
• Up to seven different immersive real-time video environment locations
• Bespoke 360-degree beauty shots of Tokyo as visually stunning backdrops
• Newly-released 3D Zoom software to allow viewers to see wider and more spectacular panoramic views of Cube locations
• A virtual set extension with cameras able to roam around the digital environment

Greg Rutherford was at the launch of the Cube to analyse his performance in the long jump competition gold medal-winning performance at London 2012 to put the advanced Cube analytics through its paces.

Rutherford, who is part of Discovery’s on-screen team for Tokyo in the UK and Ireland, was astonished at how much the new technology revealed: “Using this enhanced augmented graphics technology analysis is so exciting. What it has shown me about the technical elements of my London 2012 winning jump is mind blowing. I had no idea about this cool stuff.

“I’ve been able to clearly see how my penultimate stride - crucial in long jump - was way longer than it should have been from a technique point of view; and I did a ‘clutch jump’, which could have been potentially disastrous, as I’d previously ruptured my hamstring from this jump position.

“After the Olympics I never really reviewed the minutiae of what I did, but the new Cube tech has allowed me to take a closer look at the building blocks of that jump and see it in a different light. This is the amazing insight that the new Cube will offer to viewers of Tokyo 2020 on Discovery. It’s so clever and fun and I think the audience will love it.”

Scott Young, Senior VP of Content and Production, Discovery Sports, said: “The Cube is an incredible piece of immersive technology and we’re so excited to reveal new innovations to our virtual studio as the countdown to the Tokyo 2020 Olympic Games enters its final stage.

“The first iteration of the Cube used at the Olympic Winter Games PyeongChang 2018 marked a significant milestone in our technical development. The Cube has been at the centre of our Grand Slam tennis coverage, and a major part of connecting with the players. Now, we're set to take the Cube to a whole new level for Tokyo 2020.  

“We hope the additional capabilities of the Cube will bring an extra dimension to the Tokyo 2020 Olympic storytelling and viewing experience, for audiences across all Discovery platforms.”

Games coverage and compelling content
Discovery’s coverage of Tokyo 2020 will be broadcast on multiple platforms, including discovery+**, Eurosport and Eurosport App. Discovery will be the only place where viewers can access every unmissable moment of the action from Tokyo with fans able to watch upwards of 3,500 hours of live action throughout the 17 days of competition.

For Tokyo 2020, Discovery – who’s sports content already reaches 130 million people every month - will serve fans in 50 countries and territories across Europe in 19 different languages.

In addition to the live action, Discovery has produced a brilliant short-form series that will give viewers an astonishing insight into a variety of sports that are part of the Olympic Games program. Olympics Unlocked will feature some of Discovery’s highest-profile experts including Team GB’s five-time Olympic cycling champion Sir Bradley Wiggins, France’s double Olympic swimming gold medallist Alain Bernard as well as Germany’s 2016 Olympic gold medallist in gymnastics from Rio, Fabian Hambüchen.

As part of Discovery’s approach to localized storytelling, Fabian Hambüchen also fronts an original program set to air exclusively on Eurosport in Germany in the lead-up to Games-time. The Hambüchen Challenge sees Fabian himself try his hand at a number of different Olympic sports and talk to the top German medal contenders in those sports about their hopes for Tokyo. In the UK, meanwhile, Team GB stars Adam Gemili and Andrew Pozzi will host a new podcast - Gemili & Poz – that will see some very special guests join the duo as the Olympic Games draw closer. Discovery in Italy will have a dedicated presence at Casa Italia ensuring fans are connected to their heroes while there will be Olympic-themed evening prime-time shows across the Discovery network in Sweden, Norway and Denmark throughout Games-time.

Discovery’s ‘Road to Tokyo’ content also includes the stunning discovery+ original series documentary starring teenage skateboarding sensation Sky Brown. ‘Reaching the Sky’ is available now to stream on discovery+ across Europe and profiles the Team GB athlete as she prepares for her maiden Olympic Games.

The best line-up, the best analysis
‘Team Discovery’ will comprise nearly 150 experts and presenters spearheading Discovery’s mission to deliver unrivalled expertise and insight. With 84 Olympic medals from 198 Olympic Games appearances, the team will operate both on the ground in Tokyo and from local ‘in-country’ hubs.

Andrew Georgiou, President of Sports, Discovery said: “After a challenging 18 months, all eyes will be on Tokyo next week, as the most eagerly anticipated Games in recent history finally get underway; and Team Discovery will be working hard to deliver the ultimate Olympic experience for all our viewers across Europe.”

“Our mission for Tokyo 2020 is to unlock the power of the Olympics. Innovative, immersive technology such as the Cube is one of the ways that Discovery will enable the audience to take this journey with us. The Cube will be a significant part of what makes our coverage unique, alongside an unrivalled line-up of sports stars and experts, spanning our key markets.

“As the Streaming Home of the Olympics across Europe, we’ve been building up the excitement with a stunning array of Road to Tokyo content; and in Tokyo we will be broadcasting every unmissable moment of every sport throughout the Games so fans can create a personalised Tokyo 2020 experience live and on-demand.”

The new on-air Olympic anthem written by Oscar-winning composer Steven Price features in the latest promo ahead of Games-time which aims to give viewers an understanding of Discovery’s coverage ahead of, and during, Tokyo 2020 itself.

Olympic Games Tokyo 2020 officially kicks off with the Opening Ceremony on Friday 23 July and will be broadcast across discovery+, Eurosport and the Eurosport App across 50 markets in Europe. 

*Discovery will screen Tokyo 2020 across Europe except Russia
**Olympic Games Tokyo 2020 will be available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden, Spain and United Kingdom. In all other European markets, except Russia, Olympic Games Tokyo 2020 will be available on Eurosport


Contacts

Steve Stammers

Communications Director

Latest news

02/9/2026

TNT SPORTS PARTNERS WITH ALZHEIMER'S SOCIETY ONCE MORE TO RELEASE NEW VIDEO CONTENT TACKLING DEMENTIA

One person can’t take on dementia on their own, it takes a team. That's why TNT Sports are once again partnering with Alzheimer's Society this World Alzheimer's Month to raise awareness of dementia.

19/8/2026 - Last updated 24 August 2026

US OPEN TENNIS COMES TO MILLIONS OF VIEWERS ACROSS EUROPE ON EUROSPORT AND HBO MAX

• Every match on every court at the 2026 US Open will stream live across 45 markets* in Europe on HBO Max with far reaching coverage on Eurosport • Action gets underway with Qualifiers and Mixed Doubles Championship from 24 August • Coverage of the year’s final Grand Slam follows record-breaking pan-European tennis audiences for WBD this summer

18/8/2026 - Last updated 19 August 2026

WARNER BROS. DISCOVERY CLOSES HISTORIC ROAD CYCLING SEASON WITH LIVE COVERAGE OF EVERY RACE AT LA VUELTA A ESPAÑA AND THE 2026 ROAD WORLD CHAMPIONSHIPS

Every stage of La Vuelta a España will be shown live across Europe on Eurosport, TNT Sports and HBO Max from 22 August to 13 September  The conclusion of the Grand Tour season precedes WBD’s coverage of the UCI Road World Championships on 20-27 September    WBD’s record-breaking summer of cycling continues following audience growth across all platforms during the Grand Tour season 

13/8/2026

FOOTBALL ON ANOTHER LEVEL: TNT SPORTS BRINGS FANS A HUGE SEASON OF LIVE FOOTBALL WITH SEVEN MAJOR TROPHIES ON THE LINE

Steven Gerrard leads an all-star line-up as TNT Sports prepares to bring fans more than 700 live matches across the biggest domestic and European competitions

05/8/2026

TNT SPORTS UNVEILS NEW BRAND CAMPAIGN CELEBRATING SPORT AT ITS HIGHEST LEVEL

The biggest competitions in football demand the very best from everyone involved.

05/8/2026

WARNER BROS. DISCOVERY EXPANDS ATHLETICS COVERAGE WITH ADDITION OF EUROPEAN CHAMPIONSHIPS

The European Athletics Championships Birmingham 2026 will be shown in 45 markets across Europe on Warner Bros. Discovery’s channels and platforms Every event will stream live on HBO Max with TV coverage on Eurosport and TNT Sports Live coverage begins on 10-16 August

29/7/2026 - Last updated 3 August 2026

HISTORIC TOUR DE FRANCE SETS NEW BENCHMARK FOR CYCLING VIEWERSHIP IN EUROPE AS WARNER BROS. DISCOVERY GROWS ITS AUDIENCE ACROSS ALL PLATFORMS

Biggest ever Tour de France streaming audience secured across Europe on HBO Max TNT Sports reaches millions of viewers and boosts its live viewing by 58% in its first year of exclusive coverage in the UK and Ireland with free-to-air reach growing on 5 Eurosport grows pan-European viewership with its most watched Tour de France in a decade alongside record editions in France, Spain and the Netherlands

28/7/2026

PREMIER PADEL SECURES LIVE COVERAGE ON TNT SPORTS AND HBO MAX FOR HISTORICAL FIRST EDITION OF THE LONDON PREMIER PADEL P1

The London P1 will take place from 4-9 August at Olympia and every match will be available to watch live in the UK and Ireland Action begins on 4 August at 10:00 BST with coverage across TNT Sports and HBO Max Trojan Paillot (WBD): “By partnering with Premier Padel we will showcase the very best of the sport and its athletes.” Rob Mitchell (Premier Padel): “This agreement with TNT Sports is a gamechanger for the sport in the UK and Ireland.” Stewart Hosford (Sela): “Our ambition is to elevate London P1 into one of Premier Padel’s defining tournaments. This partnership will help us bring the energy and excitement at Olympia to fans across the UK and Ireland.”

21/7/2026

TNT SPORTS CONTINUES AS THE HOME OF SNOOKER IN THE UK AND IRELAND WITH WORLD SNOOKER TOUR EXTENSION

TNT Sports extends its coverage of the World Snooker Tour until 2031 Every frame from the World Championship, the Masters and the UK Championship will be shown live on TNT Sports and HBO Max Trojan Paillot: “Our partnership with the WST reinforces our commitment to providing fans with the most complete snooker offer”

16/7/2026

EVERY EVENT FROM GLASGOW 2026 COMMONWEALTH GAMES EXCLUSIVELY LIVE ON TNT SPORTS AND HBO MAX

Every event from the Glasgow 2026 Commonwealth Games will be exclusively live across all HBO Max subscription plans in the UK and Ireland* Never-before-seen Commonwealth Games 360 channel ensures fans never miss a key moment - Live from 08.30-22.30 every day. Enhanced streaming features on HBO Max ensure the ultimate viewing experience. The Opening Ceremony broadcast live in full on TNT Sports, HBO Max and 5 on July 23rd.

14/7/2026

CLIMBING AUDIENCES POWER STRONG START TO TNT SPORTS’ FIRST EXCLUSIVE LIVE TOUR DE FRANCE COVERAGE

TNT Sports grows its Tour de France coverage by +41% in its first year of exclusive live coverage in the UK Streaming audiences on HBO Max in the UK have grown across all key metrics Daily free-to-air highlights on 5 are averaging more than half a million viewers, further expanding access to the race

03/7/2026 - Last updated 12 August 2026

THE COMMONWEALTH GAMES ENTERS NEW ERA WITH TNT SPORTS AND HBO MAX SET TO DELIVER NEVER-BEFORE-SEEN VIEWING EXPERIENCE

• Every event exclusively live at Glasgow 2026 Commonwealth Games across all HBO Max plans in U.K and Ireland • First-ever ‘Commonwealth Games 360’ channel, on TV and HBO Max, ensuring fans never miss a key moment. • Featuring a stellar line-up of global stars boasting 165 major competition gold medals

01/7/2026 - Last updated 8 July 2026

NEW FEATURES SET TO BOOST COVERAGE OF EVERY STAGE OF THE TOUR DE FRANCE ACROSS EUROPE ON HBO MAX

Coverage of every stage of the Tour de France and Tour de France Femmes avec Zwift will be shown live across Europe by Warner Bros. Discovery this July and August Unique mountain top studio on Alpe d’Huez scales coverage to new heights New streaming features step up the viewing experience with every angle covered on HBO Max 

25/6/2026

WARNER BROS. DISCOVERY BRINGS WIMBLEDON 2026 TO FANS ACROSS 12 MARKETS IN EUROPE ON HBO MAX, EUROSPORT AND TNT SPORTS

HBO Max will stream every match live from The Championships, Wimbledon in 11 countries across Europe with wall-to-wall coverage on Eurosport TNT Sports will broadcast a daily special programme from the grounds as well as showing the Singles Finals live in the UK Former World No.4 Johanna Konta joins presenter Rachel Stringer to provide on-site expertise, storytelling and analysis throughout the tournament

24/6/2026

‘THE GOLDEN ARROWS’: NEW AWARDS SET TO CELEBRATE EXCELLENCE ACROSS WHOOP UCI MOUNTAIN BIKE WORLD SERIES

New annual WHOOP UCI Mountain Bike World Series awards gala will honour teams, organisations and individuals across several categories Mountain Bike Hall of Fame to form part of this year’s awards ceremony, with four new inductees