DIGITAL GROWTH CYCLE CONTINUES FOR EUROSPORT DURING THE TOUR DE FRANCE

Eurosport has recorded strong year-on-year audience growth during the first three days of the Tour de France with a steep rise in traffic via its digital platforms across its major markets in Europe.

Eurosport.com – Europe’s number one digital sports destination – has seen a +177% rise in unique users overall. Bringing users the biggest stories, the best digital content and key highlights, as well as live reporting during each stage, Eurosport.com is the go-to destination for cycling fans during the Tour de France alongside GCN+ which offers fans an even deeper and more interactive cycling experience. Key markets reporting record traffic across Eurosport.com during the first three stages of Le Tour include: 

• The Netherlands (+486%)

• The UK (+412%)

• Germany (+334%)

• Italy (+225%)

• Spain (+183%)

• Romania (+177%)

• Russia (+168%)

• France (+84%)

• Norway (+66%)

The Eurosport App, which offers fans and subscribers access to uninterrupted live and ad-free coverage of every stage of the Tour, has also reported significant growth in unique video viewers with a +28% increase year-on-year across Europe. Major growth markets in Europe include:

• Spain (+120%)

• France (+112%)

• The Netherlands (+57%)

• Russia (+44%)

• The UK (+42%)

• Poland (+22%)

Complementing the live action on the Eurosport App, local post-race analysis shows, including The Breakaway which is being shown to fans in the Nordics and the Netherlands alongside UK viewers for the first time, featuring the best experts, including former Tour de France winners Sir Bradley Wiggins and Alberto Contador, has also helped to drive streaming. 

Scott Young, SVP Content and Production at Eurosport, said: “It’s been a remarkable opening three stages of the Tour de France this year with some of the world’s best riders already delivering on the biggest stage while navigating the chaos and crashes we’ve observed on the roads. 

“We’re pleased our digital-first strategy is delivering record results and are confident our commitment to content combined with our unique storytelling ability, deep cycling expertise and unrivalled live coverage will continue to drive digital engagement and streaming throughout the next three weeks of the Tour.”   

Every stage of the Tour de France is available to watch live and on-demand via the Eurosport App, GCN+ and discovery+ for viewers across Europe and Asia*.

Discovery’s digital coverage includes:

Eurosport App: Live and ad-free coverage across Europe and Asia-Pacific (excluding China, Japan, New Zealand, Australia); full stage replays; local post-race shows

GCN+: Live, ad-free coverage of every stage with rider interviews, The Breakaway pre- and post-race analysis shows with expert commentary from cycling’s best-known faces, rest day viewing with the weekly World of Cycling show, weekly Racing News show. The GCN app will also include a specific Tour de France feed, which features maps, route profiles, start lists, interactive polls, quizzes and results. 

Live GCN+ coverage and extended highlights of the Tour is available across Europe (excluding France, and across the Asia-Pacific regions (excluding China, Japan, New Zealand and Australia). Extended highlights are also available in Latin America with short highlights worldwide.

discovery+: Live and ad-free coverage; full stage replays (Nordics only)

Eurosport.com: Free 5-minute highlights