CYCLING ICONS STAR IN NEW WARNER BROS. DISCOVERY ON-AIR PROMO FOR THE TOUR DE FRANCE
Two past winners of the Tour de France will front Warner Bros. Discovery Sports’ (WBDS) on-air promotional campaign for this year’s edition of the iconic race.
As well as spearheading the 30-second spot, Sir Bradley Wiggins – winner in 2012 – and Alberto Contador, a two-time winner, will provide expert analysis and insights from the 21-stage race which starts on Friday 1 July.
The ad, which will appear on linear and digital platforms from 18 June, is underpinned by the tag-line – Come for the race, stay for the ride – highlighting WBDS’ 360-degree approach to covering the race across linear, OTT and digital platforms. Bradley Wiggins’ unfiltered tone and the expertise of Alberto Contador along with a host of respected local talents is set to elevate WBDS’ coverage and take fans to the heart of the action at the greatest cycling event on earth.
Both Contador and Wiggins will feature on all promos created for audiences outside of the UK with Wiggins the central figure in the UK promo.
discovery+*, GCN+, Eurosport and Eurosport App will broadcast every minute of the Tour de France live in 2022**. WBDS’ full production plans for the Tour de France will be announced in the week leading up to the first stage in Copenhagen.
*Streaming is available on discovery+ in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, the UK and Ireland.
**Warner Bros. Discovery holds the rights to broadcast the Tour de France on a pan-European basis and in Asia-Pacific (excluding Australia, China, Japan and New Zealand)
Contacts
Steve Stammers
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