Skip to main content

BIGGEST EVER AUDIENCE FOR EUROSPORT AND DISCOVERY+ IN ITALY AS AUSTRALIAN OPEN DRIVES 30% GROWTH IN STREAMING ACROSS EUROPE

29 January 2024

  • Eurosport Italy reports a record audience for a single broadcast since launching in 1989
  • Jannik Sinner’s maiden Grand Slam victory in Sunday’s Australian Open men’s singles final achieved a 17% audience share alongside record streaming consumption on discovery+ in Italy
  • WBD Sports’ exclusive streaming coverage of the Australian Open saw growth in every market in Europe on discovery+ and the Eurosport App

Warner Bros. Discovery (WBD) Sports Europe today reveals its coverage of the Australian Open 2024 men’s singles final was watched by the biggest ever audience in Italy for any single sports broadcast during Eurosport’s 34-year history.

This follows the maiden Grand Slam title victory for local hero Jannik Sinner as he overcame Daniil Medvedev in five sets yesterday. The thrilling tournament finale secured a 17% audience share and a +313% year-on-year increase in television viewers for the final in Italy in addition to a +89% rise in streaming subscribers watching on discovery+ across the country.

WBD Sports’ streaming platforms – discovery+ and the Eurosport App – which provided exclusive coverage of every match during the tournament for viewers across Europe, drove a +30% year-on-year increase in unique viewers overall.

The trends in digital audiences enjoying free tennis editorial and video content continued on Eurosport.com’s local language sites across Europe with a +61% year-on-year increase in unique visitors during the tournament including millions of fans visiting Eurosport.com in Italy alone (+247%).

Growing digital consumption of the Australian Open was matched by Eurosport’s rising television audiences across Europe, despite a continuing industry decline in linear viewing. Eurosport 1 and Eurosport 2 secured a +24% increase (versus last year) in average audiences who tuned in to enjoy the tournament in 2024.

The announcement continued WBD Sports’ positive trend of engaging record audiences from the halfway stage of the tournament. Its international coverage this year was boosted by the 2022 Australian Open doubles champion Nick Kyrgios, who provided commentary throughout the tournament including the during men’s final exclusively for discovery+ and Eurosport’s English language channels.

He was joined by a host of former Grand Slam champions and former professional players including John McEnroe, Boris Becker, Mats Wilander, Justine Henin, Tim Henman, Laura Robson, Barbara Schett and Alex Corretja who appeared as part of Eurosport International’s Cube studio coverage alongside debut host Rachel Stringer to bring viewers closer to the action and their tennis heroes.

As the ‘Home of Tennis’, Eurosport will build on heightened engagement for its tennis coverage and content ahead of its exclusive coverage across Europe (excluding France) of the year’s second Grand Slam tournament from Roland-Garros in May.


All stats are compared to performance during the 2023 Australian Open.
The Australian Open is available on discovery+ in Austria, Denmark, Germany, Finland, Italy, the Netherlands, Norway, Sweden, the UK and Ireland.

 

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

11/6/2025

RECORD-BREAKING ROLAND-GARROS REACHES MILLIONS OF FANS ACROSS EUROPE ON WARNER BROS. DISCOVERY’S PLATFORMS

Largest ever streaming audience secured for Roland-Garros with Max, HBO Max and discovery+ increasing viewers by nearly a third year-on-year across Europe Record broadcast audiences for the men’s singles final secured in Spain, Italy and the UK as Carlos Alcaraz overcomes Jannik Sinner in an all-time classic First tournament on TNT Sports in the UK and Ireland drives +20% uplift in final viewership Eurosport and TNT Sports platforms generate 883 million additional video views in Europe

10/6/2025

GALLAGHER PREMIERSHIP RUGBY FINAL TO SIGN-OFF A RECORD-BREAKING SEASON FOR TNT SPORTS

The curtain comes down on a memorable rugby season this weekend and TNT Sports has continued to engage record numbers of fans through its coverage of Gallagher Premiership Rugby over the past nine months.

08/6/2025

WARNER BROS. DISCOVERY AND THE FRENCH TENNIS FEDERATION EXTEND THEIR AGREEMENT TO BROADCAST ROLAND-GARROS IN EUROPE UNTIL 2030*

Warner Bros. Discovery (WBD) and the French Tennis Federation (FFT) have extended their agreement that will see Roland-Garros continue to be broadcast on its channels and platforms on a pan-European basis* (excluding France) until at least 2030. 

06/6/2025

EE DISABILITY FA CUP 2025 RETURNS TO ST GEORGE’S PARK THIS SUMMER

The EE Disability FA Cup will return this summer for its ninth edition, with six finals taking place over 28 and 29 June 2025 at St. George’s Park.

27/5/2025

WARNER BROS. DISCOVERY SPORTS ANNOUNCES GOPRO AS OFFICIAL WEARABLE CAMERA SUPPLIER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Helmet-Mounted GoPro Cameras will showcase WHOOP UCI Mountain Bike World Series action from the rider’s perspective

22/5/2025

TNT SPORTS AND EUROSPORT’S GLOBAL PRODUCTION TO DELIVER MOST COMPREHENSIVE COVERAGE OF ROLAND-GARROS EVER

Warner Bros. Discovery’s (WBD) cross platform approach brings coverage of more than 900 matches to TNT Sports and Eurosport across Europe and USA with streaming of every player, every game and every court available on Max and discovery+ World No.1s with points to prove as Jannik Sinner returns to action and Aryna Sabalenka seeks her first Women’s Singles title from four-time defending champion Iga Swiatek Live action from the main draw gets underway from 10:00 BST on Sunday 25 May

19/5/2025

WARNER BROS. DISCOVERY ANNOUNCED AS OFFICIAL PARTNER OF EUROGAMES 2025

Warner Bros. Discovery has been announced as an official partner of EuroGames 2025 – Europe’s largest inclusive multisport event which promote diversity, remove barriers and create a space for representation from all backgrounds in sports.

19/5/2025

LIVERPOOL’S MEMORABLE CHAMPIONS LEAGUE TRIUMPH RE-VISITED IN NEW DOCUMENTARY ON TNT SPORTS

It’s 20 years since the arguably the most extraordinary comeback in European football history took place – and TNT Sports will re-live the evening in a special feature documentary – The Miracle of Istanbul: Liverpool 2005.

16/5/2025

THE FA AGREES HISTORIC BROADCAST DEAL WITH CHANNEL 4 AND TNT SPORTS FOR THE ADOBE WOMEN’S FA CUP

The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season.

14/5/2025 - Last updated 16 May 2025

EVENTS.COM NAMED GLOBAL PARTNER OF WARNER BROS. DISCOVERY SPORTS’ EVENTS DIVISION

Events.com Becomes a Main Partner of the Three Global Competitions Promoted by the Events Division of Warner Bros. Discovery Sports: the WHOOP UCI Mountain Bike World Series, the FIM Endurance World Championship, and the FIM Speedway Grand Prix Multi-Year Exclusive Partnership Solidifies Position of Events.com as Leader in Global Event Technology and Expands its Global Reach Through Warner Bros. Discovery Sports’ Leading Media and Entertainment Ecosystem

14/5/2025 - Last updated 16 May 2025

UEFA CHAMPIONS LEAGUE, EUROPA LEAGUE AND EUROPA CONFERENCE LEAGUE FINALS AVAILABLE FOR FREE ON DISCOVERY+, THE STREAMING HOME OF TNT SPORTS

• May is a huge month of men’s European football finals on TNT Sports with three British teams hoping to bring home European silverware • The 2025 men’s UEFA finals, the UEFA Champions League, Europa League and Europa Conference League exclusively live on TNT Sports, will also be available for anyone to watch at home or on the move* for free on discovery+

10/5/2025 - Last updated 12 May 2025

TNT SPORTS EXTENDS AGREEMENTS TO CONTINUE ITS POSITION AS THE HOME OF ENGLISH DOMESTIC RUGBY

TNT Sports in the UK and Ireland will continue to be the home of English domestic rugby after agreeing new long-term deals with Premiership Rugby and Premiership Women’s Rugby (PWR).

08/5/2025

TNT SPORTS AND EUROSPORT ASSEMBLE GRAND SLAM COMMENTATOR ROSTER FOR ITS GLOBAL COVERAGE OF ROLAND-GARROS

Tennis Hall of Famers John McEnroe, Andre Agassi, Lindsay Davenport, Jim Courier, Chris Evert, Mats Wilander & Boris Becker Part of Accomplished Group of Hosts, Commentators & Contributors 23-Time Grand Slam Champion & Former World No. 1 Venus Williams to Contribute Special Features throughout Coverage  TNT Sports to Offer Most Comprehensive Roland-Garros Coverage Ever, Including Inaugural U.S. and UK Distribution & on Eurosport in 49 European Markets

07/5/2025

WARNER BROS. DISCOVERY SPORTS PRESENTS GRIT & GLORY, AN EXCLUSIVE LOOK INSIDE ENDURO MOUNTAIN BIKE RACING

The eight-part documentary series will follow all the action from the UCI Enduro World Cup during the 2025 WHOOP UCI Mountain Bike World Series season, providing an exclusive behind-the-scenes look at one of mountain bike’s hardest formats.

07/5/2025 - Last updated 12 May 2025

GRAND TOUR SEASON GETS INTO GEAR WITH WARNER BROS. DISCOVERY TO PRESENT EVERY STAGE OF THE GIRO D’ITALIA LIVE

Live and exclusive coverage of every stage of the Giro d’Italia and La Vuelta Femenina* comes to viewers across Europe, Asia and USA on TNT Sports, Eurosport, Max and discovery+**   On-site reporting coupled with local studio shows to power the Giro d’Italia in Belgium, France, Germany, Ireland, Spain, the Netherlands and the UK   Streaming innovations put Max and discovery+ viewers in control of their race experience