ASICS TIES UP NEW TENNIS PARTNERSHIP WITH WARNER BROS. DISCOVERY IN FRANCE AND ITALY

ASICS and Warner Bros. Discovery have announced a new partnership that will see content created to connect tennis fans to some of the biggest stars in the sport across Eurosport’s digital platforms.

Harnessing Eurosport’s deep tennis expertise, storytelling ability and unmatched reach among passionate tennis fans across Europe, ASICS brand ambassadors, including the current world no.1 Iga Świątek and Australian no.1 Alex de Minaur, will tell their stories through a unique new branded video content series.

Localised for fans in France and Italy on Eurosport.com - Europe’s no.1 digital sports destination which garners more than 6 million monthly unique visitors in France and Italy alone - and Eurosport’s Facebook, Instagram and YouTube channels, creative video content will explore the themes of mindset and stress relief, performance, equipment and playing style. Athletes will open up in 4x90 second interviews to offer fans never before heard insights into how they have sustained their elite level performance to reach the pinnacle of their sport.

ASICS will also benefit from heightened awareness of its products and the role they have in being at the heart of tennis players’ performances and ambitions in the sport, through brand association and reinforced through additional video and display adverts across Eurosport’s digital platforms. In addition, ASICS’ tagline ‘Sound Mind Sound Body’ will be visible throughout the partnership, re-enforcing its brand commitment to shine a light on the value of movement on the mind, and the positive impact it has on mental health. 

In line with this, Eurosport promoted and supported ASICS’ ‘Play Away Your Stress’ event which was held in Paris. Lucky fans had the once in a lifetime opportunity to play alongside current women’s world no.1 Iga Świątek, while learning about the benefits of tennis for stress relief in a panel discussion hosted and broadcast by Eurosport.

Mike Rich, Head of Sports Marketing Solutions at Warner Bros. Discovery Sports, said: “Much like Eurosport, ASICS is synonymous with tennis and utilising our expertise of the sport to connect with passionate fans through groundbreaking storytelling and creative content is at the heart of what we both do. 

“By combining our reach and scale among a deeply engaged and passionate tennis audience, we are pleased to partner with ASICS to further enrich fans’ experiences of tennis content on our platforms, while simultaneously serving ASICS with unmatched brand exposure and heightened awareness as the brand of choice for tennis fans.” 

Gary Raucher, EVP Marketing at ASICS Europe, said: “ASICS has a fantastic tennis story to tell and partnering with Eurosport enables us to share that story with more people. There is a reason why the world’s best tennis players choose to play with ASICS. Not only do we develop technologically superior products that enable them to perform and stay injury free, we also have a strong brand belief in the power of sport to support physical and mental wellbeing.” 

Warner Bros. Discovery’s Eurosport has a strong tennis heritage and is recognised as the home of the Australian Open, Roland-Garros* and the US Open** in Europe with the long-term rights to Wimbledon in a further 12 markets***. It recently agreed a landmark ten-year partnership with Tennis Australia to show the Australian Open exclusively across Europe until at least 2031 as well as sealing a long-term agreement with the Fédération Française de Tennis to show Roland-Garros across Europe*.