Andrew Georgiou, President & Managing Director, WBD Sports Europe
1 January 2015 - Last updated 5 September 2023
Andrew Georgiou is President & Managing Director WBD Sports Europe and responsible for WBD Sports' businesses outside the US.
As President and MD for Warner Bros. Discovery Sports Europe, Andrew is responsible for a number of WBD sports businesses and brands including Eurosport, TNT Sports, the Olympic Games, Global Cycling Network (GCN), Golf Digest and the organisation's specialist Events offering in sport, as well as representing Warner Bros. Discovery’s interests on the Board of Formula E.
As President and MD for Warner Bros. Discovery UK and Ireland, Andrew leads the business in the region, which includes multiple TV channel brands including Discovery, TLC, Quest, Quest Red, Really, Cartoon Network, Eurosport and the newly launched TNT Sports, as well as Warner Bros. Discovery’s streaming service discovery+. He also has responsibility for consumer products, home entertainment, TV licensing, digital distribution and affiliate sales in the UK and Ireland and supports the local Warner Bros. theatrical business.
Joining the company in 2019, Andrew arrived from Lagardère Sports and Entertainment where he was the CEO.
Andrew is also a member of the Board of Sports United Against Dementia, part of the Alzheimer’s Society in the UK, helping raise awareness as well as funding for research and to support those suffering from dementia.
Latest news
X PARTNERS WITH WARNER BROS. DISCOVERY TO AMPLIFY MILANO CORTINA 2026 BUZZ ACROSS EUROPE
Collaboration unites X's real-time sports conversations with Eurosport and TNT Sports' premium Olympic Winter Games coverage, unlocking access to 90 million fans and viral moments
WARNER BROS. DISCOVERY AND TIKTOK SET TO BRING OLYMPIC WINTER GAMES CONTENT TO NEW AUDIENCES DURING MILANO CORTINA 2026
Unique vertical video content from Eurosport and TNT Sports will be hosted exclusively on TikTok throughout Milano Cortina 2026 New partnership will celebrate Olympic culture and connect millions of younger fans in Italy, France, Germany, Spain and the UK with the Games Collaboration forms part of Warner Bros. Discovery’s strategy to reach more fans than ever before during an Olympic Winter Games
WARNER BROS. DISCOVERY BRINGS THE LOONEY TUNES TO THE OLYMPIC WINTER GAMES WITH LIVE MOMENTS, NEW COLLABORATIONS, PRODUCTS, AND ORIGINAL CONTENT
As the world turns its attention to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) is once again bringing the Looney Tunes to the Olympic stage and kicking off the Games with a presence that spans live moments, product collections, collaborations, and original content. For nearly a century, sports have been woven into the very DNA of the Looney Tunes. From Bugs Bunny outsmarting foes on the basketball court to Wile E. Coyote engineering contraptions worthy of a high intensity training regimen, the characters have long used athletic moments as a backdrop for their signature humor and physical comedy. That legacy reached new heights with Space Jam, which cemented the Looney Tunes as cultural fixtures in the world of sports and continued in 2024 with the Olympic licensing collections that celebrated the characters and the Olympic values on a global stage. Their presence in 2026 is a continued evolution— combined with the Olympic Rings as well as messages promoting the power of sport to unite people and inspire new generations. Live Moments & On-Site Activations In Milan, the Looney Tunes will appear in fun, irreverent ways unique to the brand. Two major live moments anchor their presence: a hyper visual installation that playfully connects fans to the Olympic streaming experience on HBO Max, and the Official Olympic Pin Trading Center, redesigned with a Looney Tunes look and feel through a licensing collaboration between Warner Bros. Discovery, Honav USA, and the IOC. The center will be open February 6–22 at Via Carlo de Cristoforis 1. Strategic Collaborations Strategic collaborations will also play a major role in the Looney Tunes cultural presence throughout the Games. Warner Bros. Discovery Global Consumer Products (WBDGCP) will unveil a surprise Looney Tunes–inspired collaboration with Burton, the world’s leading snowboarding brand, with details to be revealed in early February. In addition, United Colors of Benetton, together with WBDGCP and the IOC, has launched an exclusive kids’ Olympic Collection capsule that merges the Looney Tunes spirit, Olympic values, and Benetton’s multicolored identity Broadcast & Streaming Integration The Looney Tunes Winter Olympics Games presence will also extend into broadcast and streaming through Eurosport and TNT Sports*, whose Olympics coverage will be available across WBD’s platforms in mainland Europe and the UK & Ireland, including HBO Max, as the service launches in Italy. The collaboration will include recurring content features such as “Looney Tunes: Sports Made Simple” and “Sports Talk with Bugs Bunny,” where Bugs Bunny appears as a guest interviewer during coverage. Daily Watch Party WBD will further spotlight the Looney Tunes during its daily Olympic Winter Games coverage with the Looney Tunes Watch Party, a character driven segment hosted by Bugs Bunny that highlights the day’s top moments with the franchise’s signature humor. Airing across linear and digital platforms, the Watch Party adds a playful, family friendly layer to the Olympic experience. Content Rollout Content throughout the Games will roll out across linear, digital, and on-the-ground channels. The Looney Tunes features will air across Eurosport and Cartoon Network, appear on screens at the Pin Trading Center and publish across digital platforms including Eurosport, The Looney Tunes, and WB Kids social and video channels. Content will be localized across multiple languages to reach audiences worldwide. *Availability of the Olympic Winter Games Milano Cortina 2026 across Europe on WBD’s channels and platforms Eurosport: pan-European premium television coverage excluding the UK and Ireland TNT Sports: premium television coverage in the UK and Ireland. HBO Max: streaming of every event produced from the Winter Olympics in all plans in Albania, Andorra, Armenia, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine. discovery+: streaming of every event feed from the Winter Olympics in all plans in the United Kingdom, Ireland, Germany and Austria, Select plans in Norway and Sweden; and in Italy on the Sport tier only. Poland: Streaming Eurosport 1 and 2 in Poland in the Live TV plan.
MYWHOOSH SET TO POWER WARNER BROS. DISCOVERY’S CYCLING COVERAGE TO NEW HEIGHTS IN 2026
Innovative virtual training platform MyWhoosh becomes the lead sponsor of live cycling coverage on Eurosport, TNT Sports, HBO Max and discovery+* MyWhoosh to feature around WBD’s coverage of the world’s greatest races WBD and MyWhoosh will produce new content exploring technology in cycling
MONSTER ENERGY ANNOUNCED AS MAIN PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
The brand with the iconic green claw is confirmed as the Official Energy Drink partner
WHOOP UCI MOUNTAIN BIKE WORLD SERIES TO RETURN TO MORILLON AND LES GETS FOR ROUNDS IN HAUTE-SAVOIE, FRANCE
Today, Warner Bros Discovery (WBD) Sports, the Union Cycliste Internationale (UCI), and the French region of Haute-Savoie are pleased to confirm the two venues that will host the WHOOP UCI Mountain Bike World Series rounds from August 14 to 23.
HEATED RIVALRY’S HUDSON WILLIAMS AND CONNOR STORRIE ANNOUNCED AS OLYMPIC TORCHBEARERS
HBO Max today announced that Hudson Williams and Connor Storrie, stars of the Crave Original series HEATED RIVALRY, have been selected to take part in the Olympic Torch Relay as official torchbearers for the Olympic Winter Games Milano Cortina 2026.
Q&A WITH AWARD-WINNING DIRECTOR BART TIMMER
Warner Bros. Discovery's on-air campaign for Milano Cortina 2026 went live last week. Globally recognised award-winning director Bart Timmer was heavily involved in the production of the spot and spoke about the inspiration behind the film.
“YOUR OLYMPICS. YOUR WAY.” NEW WARNER BROS. DISCOVERY CAMPAIGN SHOWCASES THE POWER OF CHOICE FOR MILANO CORTINA 2026
As the Opening Ceremony of the Olympic Winter Games in Milano Cortina draws ever closer, Warner Bros. Discovery has released its anthem spot that captures the essence of fervent, patriotic support as well as experiencing the Olympics on its channels and platforms.
THE 2026 WHOOP UCI MOUNTAIN BIKE WORLD SERIES TEAMS
Ahead of the 2026 WHOOP UCI Mountain Bike World Series, Warner Bros. Discovery (WBD) Sports and the Union Cycliste Internationale (UCI) have revealed the official list of 40 teams, covering both Endurance (cross-country) and Gravity (downhill, enduro) formats, that are guaranteed to participate in every round of the series. The top 10 teams for each format will lock in an unprecedented two-year licence.
EVERY MATCH FROM THE AUSTRALIAN OPEN LIGHTS UP A MAMMOTH PERIOD OF LIVE SPORT FOR WARNER BROS. DISCOVERY IN EUROPE
HBO Max and discovery+ will stream every match at the Australian Open with Eurosport continuing its 32-year run of coverage and TNT Sports making its tournament debut* Legendary line-up of tennis talent boasting over 50 Grand Slam titles between them, including John McEnroe, Jim Courier and Mats Wilander, will present coverage from Melbourne Park Live coverage of the main draw begins on Sunday 18 January
TNT SPORTS ADDS LIV GOLF LEAGUE TO YEAR-ROUND SPORTS PORTFOLIO IN THE UK AND IRELAND THROUGH NEW MULTI-YEAR BROADCAST AGREEMENT
• LIV Golf 2026 Season Includes 14 Events Across Ten Countries and Five Continents • Featuring Professional Golf’s Elite, Legendary, and Rising Stars
PANTHEON OF PUNDITS UNVEILED FOR TEAM WARNER BROS. DISCOVERY IN EUROPE FOR MILANO CORTINA 2026
• A legendary legion of winter sports experts boasting 109 Olympic medals line up to captivate viewers as part of WBD’s coverage of the Olympic Winter Games Milano Cortina 2026 • New original Olympic stories will introduce aspiring skiers and snowboarders to fans • Live coverage of the Winter Olympics on WBD platforms starts on Wednesday 4 February
WARNER BROS. DISCOVERY TO PRODUCE NEW ORIGINAL SERIES DOCUMENTING DEFENDER RALLY TEAM AT THE 2026 DAKAR RALLY
Warner Bros. Discovery (WBD) will produce a new three-part docuseries charting the journey of the Defender Rally team at its Dakar Rally debut Series narrated by actress Gillian Anderson will explore one of the toughest tests in motorsport Episode one premieres in January ahead of the 2026 Dakar Rally across Europe, Latin America and the Asia-Pacific region on Eurosport and TNT Sports
WBD SPORTS DRIVES CSR IMPACT IN THE 2025 WHOOP UCI MOUNTAIN BIKE WORLD SERIES
Wide-sweeping commitments to promote sustainability and enhance inclusivity at the pinnacle of mountain biking, as part of WBD Sports’ Corporate Social Responsibility (CSR) roadmap.
