WARNER BROS. DISCOVERY’S ROAD TO THE OLYMPIC WINTER GAMES BEGINS WITH WINTER SPORTS SEASON LAUNCH

The wait is almost over as Warner Bros. Discovery (WBD) Sports Europe raises the curtain on a sensational season of winter sports available across its channels and platforms that marks the road to Olympic Winter Games Milano-Cortina 2026.  

As the Home of winter sports, WBD’s Eurosport shows more events throughout the season than any other broadcaster. An astonishing 1,320 hours of live coverage will be produced for millions of winter sports fans across Europe (excluding the Nordics) and Asia (excluding Japan) comprising 145 days of action with streaming of every moment on Max and discovery+*.  

In total, Eurosport will cover 25 disciplines across 12 Olympic sports including seven World Championships in 2025 for Alpine and Nordic skiing; Biathlon; Figure Skating; Freestyle Snowboard, Ski Mountaineering and Curling.  

The 2024/2025 season marks the beginning of WBD’s Olympic journey with the qualifying events for Milano Cortina 2026 getting underway. The Olympic Winter Games will return to Italy for the first time since Turin 2006 with primetime broadcast windows offering viewers even more possibilities to engage with all 116 events. WBD is the Home of the Olympics in Europe and its streaming service in Europe, Max, will present every moment of the Games live alongside coverage on Eurosport. 

Eurosport has enlisted some of the biggest names in winter sports to front its coverage of the 2024-2025 season both on-site and at its local studios. Boasting 20 Olympic medals and 16 World Championship titles, WBD’s roster of winter sports legends includes: 

• Viktoria Rebensburg (Eurosport Germany and International) – German alpine skier and giant slalom Olympic champion  
• Martin Schmitt (Eurosport Germany and International) – German Olympic and four-time World ski jumping champion 
• Dorothea Wierer (Eurosport Italy and International) – Italian biathlete, four-time world champion and three-time Olympic medallist 
• Tina Maze (Eurosport Italy and International) – Slovenian four-time World and double Olympic alpine skiing champion 
• Dave Ryding (Eurosport International) – British slalom skier, winner of the Kitzbühel Slalom  

 They are joined by Eurosport’s team of acclaimed on-site reporters: 

• Gauthier de Tessieres (Eurosport France and International) – French alpine skier expert and World Championship medallist 
• Nathalie Péchalat (Eurosport France and International) – French figure skater and double European champion 
• Francesca Marsaglia (Eurosport Italy and International) – Italian alpine skier and two-time Winter Olympian 
• Johan Clarey (Eurosport France and International) - French alpine skier and Olympic medallist 

Scott Young, Group SVP Production, Content and Business Operations at WBD Sports Europe, said: “Our winter sports coverage is foundational to our content portfolio and this means we lean into the story of ice and snow across the winter season. We will connect fans with their heroes through the eyes of our on-air team of respected, credible experts – unearthing action and stories from ski jumping to alpine, snowboarding to extreme action. Our immersive approach to covering every story will take you to the slopes and to the heart of the action with more on-site reporters embedded in mixed zones at the biggest events than ever before. And with seven World Championships coming up, we can’t wait to see the next generation of champions crowned on our channels and platforms. 

 “From the moment the world came together at the closing ceremony of Paris 2024 this summer, our attention turned to Milano Cortina 2026. Now with fewer than 500 days to go, we will be relentless in our pursuit of new stories as the athletes begin their Olympic qualifying campaigns and we’re gearing up to launch even more original winter sports content for fans as we build towards the ‘one year to go’ milestone in February.” 

Committed to covering every winter sport, athlete and event, in addition to WBD’s premium live coverage, Eurosport.com will be the digital destination for free highlights, analysis, exclusive interviews and stories that will inform, inspire and ignite the passions of millions of fans around the world. Editorial content will be available in 12 languages on Eurosport.com throughout the season with additional video content available across hundreds of Eurosport’s local language social media platforms, further expanding awareness to an ever-increasing winter sports community. 

To promote its winter sports offer, Eurosport is also developing a new multi-market ‘Winter Sports Takeover’ marketing campaign, launching across Europe on 8 November. 

During the 2023-2024 season, WBD’s live winter sports content was enjoyed by more than 100 million fans across Europe on its linear, streaming and digital platforms. This follows its record-breaking coverage of Olympic Winter Games Beijing 2022 where 156 million people watched on WBD’s channels and platforms, and fans consumed more than one billion streaming minutes, 19 times greater than during Olympic Winter Games PyeongChang 2018. 

*Max is available in France, Poland, the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy, the United Kingdom and Ireland.
**WBD’s winter sports coverage excludes the Nordics and Japan. Coverage of the Biathlon World Cup excludes the Nordics, Poland and China.