Skip to main content

WARNER BROS. DISCOVERY’S ROAD TO THE OLYMPIC WINTER GAMES BEGINS WITH WINTER SPORTS SEASON LAUNCH

17 October 2024 - Last updated 9 January 2025

  • Warner Bros. Discovery Sports Europe to show over 1,000 live hours of world-class winter sports on Eurosport, Max and discovery+* during the 2024/2025 season for viewers in Europe and Asia 
  • Host of Olympic medallists primed to present on-site coverage with seven World Championships, World Cups and hundreds of Olympic qualifying events launching its road to Milano Cortina 2026 
  • Live action begins with the FIS Alpine Ski World Cup from Sölden, Austria on 26 October 

The wait is almost over as Warner Bros. Discovery (WBD) Sports Europe raises the curtain on a sensational season of winter sports available across its channels and platforms that marks the road to Olympic Winter Games Milano-Cortina 2026.  

As the Home of winter sports, WBD’s Eurosport shows more events throughout the season than any other broadcaster. An astonishing 1,320 hours of live coverage will be produced for millions of winter sports fans across Europe (excluding the Nordics) and Asia (excluding Japan) comprising 145 days of action with streaming of every moment on Max and discovery+*.  

In total, Eurosport will cover 25 disciplines across 12 Olympic sports including seven World Championships in 2025 for Alpine and Nordic skiing; Biathlon; Figure Skating; Freestyle Snowboard, Ski Mountaineering and Curling.  

The 2024/2025 season marks the beginning of WBD’s Olympic journey with the qualifying events for Milano Cortina 2026 getting underway. The Olympic Winter Games will return to Italy for the first time since Turin 2006 with primetime broadcast windows offering viewers even more possibilities to engage with all 116 events. WBD is the Home of the Olympics in Europe and its streaming service in Europe, Max, will present every moment of the Games live alongside coverage on Eurosport. 

Eurosport has enlisted some of the biggest names in winter sports to front its coverage of the 2024-2025 season both on-site and at its local studios. Boasting 20 Olympic medals and 16 World Championship titles, WBD’s roster of winter sports legends includes: 

  • Viktoria Rebensburg (Eurosport Germany and International) – German alpine skier and giant slalom Olympic champion  
  • Martin Schmitt (Eurosport Germany and International) – German Olympic and four-time World ski jumping champion 
  • Dorothea Wierer (Eurosport Italy and International) – Italian biathlete, four-time world champion and three-time Olympic medallist 
  • Tina Maze (Eurosport Italy and International) – Slovenian four-time World and double Olympic alpine skiing champion 
  • Dave Ryding (Eurosport International) – British slalom skier, winner of the Kitzbühel Slalom  

 They are joined by Eurosport’s team of acclaimed on-site reporters: 

  • Gauthier de Tessieres (Eurosport France and International) – French alpine skier expert and World Championship medallist 
  • Nathalie Péchalat (Eurosport France and International) – French figure skater and double European champion 
  • Francesca Marsaglia (Eurosport Italy and International) – Italian alpine skier and two-time Winter Olympian 
  • Johan Clarey (Eurosport France and International) - French alpine skier and Olympic medallist 

Scott Young, Group SVP Production, Content and Business Operations at WBD Sports Europe, said: “Our winter sports coverage is foundational to our content portfolio and this means we lean into the story of ice and snow across the winter season. We will connect fans with their heroes through the eyes of our on-air team of respected, credible experts – unearthing action and stories from ski jumping to alpine, snowboarding to extreme action. Our immersive approach to covering every story will take you to the slopes and to the heart of the action with more on-site reporters embedded in mixed zones at the biggest events than ever before. And with seven World Championships coming up, we can’t wait to see the next generation of champions crowned on our channels and platforms. 

 “From the moment the world came together at the closing ceremony of Paris 2024 this summer, our attention turned to Milano Cortina 2026. Now with fewer than 500 days to go, we will be relentless in our pursuit of new stories as the athletes begin their Olympic qualifying campaigns and we’re gearing up to launch even more original winter sports content for fans as we build towards the ‘one year to go’ milestone in February.” 

Committed to covering every winter sport, athlete and event, in addition to WBD’s premium live coverage, Eurosport.com will be the digital destination for free highlights, analysis, exclusive interviews and stories that will inform, inspire and ignite the passions of millions of fans around the world. Editorial content will be available in 12 languages on Eurosport.com throughout the season with additional video content available across hundreds of Eurosport’s local language social media platforms, further expanding awareness to an ever-increasing winter sports community. 

To promote its winter sports offer, Eurosport is also developing a new multi-market ‘Winter Sports Takeover’ marketing campaign, launching across Europe on 8 November. 

During the 2023-2024 season, WBD’s live winter sports content was enjoyed by more than 100 million fans across Europe on its linear, streaming and digital platforms. This follows its record-breaking coverage of Olympic Winter Games Beijing 2022 where 156 million people watched on WBD’s channels and platforms, and fans consumed more than one billion streaming minutes, 19 times greater than during Olympic Winter Games PyeongChang 2018. 

*Max is available in France, Poland, the Nordics, Iberia, Central and Eastern Europe. In Belgium and the Netherlands, Warner Bros. Discovery’s enhanced streaming service is branded HBO Max. discovery+ is the streaming service in Austria, Germany, Italy, the United Kingdom and Ireland.
**WBD’s winter sports coverage excludes the Nordics and Japan. Coverage of the Biathlon World Cup excludes the Nordics, Poland and China. 

Contacts

WBD Sports (Europe)

Contact us here.


Latest news

17/4/2025 - Last updated 22 April 2025

WARNER BROS. DISCOVERY ACCESS UK AND TNT SPORTS ANNOUNCE 'REFRAME THE GAME' DIRECTORS

Reframe the Game, launched in 2024, aims to tell untold stories from across women’s sport Hannah Congdon, Somina Fombo and Daisy Ifama are announced as the inaugural Reframe the Game filmmakers following a successful pitch to industry experts including MotoGP presenter and sport personality Suzi Perry Their three short films will debut on TNT Sports and discovery+ on Saturday, 31 May


17/4/2025

WHITEFACE MOUNTAIN TO HOST UCI DOWNHILL WORLD CUP IN LAKE PLACID

The WHOOP UCI Mountain Bike World Series returns to Lake Placid (USA) for a second year running Three-Day Event Includes UCI Cross-Country World Cup Races at Mt Van Hoevenberg and UCI Downhill World Cup at Whiteface Mountain 


16/4/2025

SALOMON PARTNERS WITH WARNER BROS. DISCOVERY TO SHAPE THE FUTURE OF THE GOLDEN TRAIL WORLD SERIES

Warner Bros. Discovery Sports Europe will oversee promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership.


10/4/2025

WARNER BROS. DISCOVERY EXPANDS EQUESTRIAN OFFER BY ADDING THE LONGINES GLOBAL CHAMPIONS TOUR & GCL

Multi-year partnership between Warner Bros. Discovery (WBD) and the Global Champions (GC) brings extended premium coverage of the Longines Global Champions Tour and GCL to millions of fans Live broadcast coverage will reach viewers across 75 markets in Europe and Asia on Eurosport and TNT Sports, with streaming on Max and discovery+* Trojan Paillot: “We are providing year-round coverage of this majestic sport and even greater visibility between Olympic cycles.”


09/4/2025 - Last updated 11 April 2025

RECORD-BREAKING 41 PERMANENT TEAMS SIGN UP FOR EWC ACTION

A record-breaking 41 permanent teams are set for action when the 2025 FIM Endurance World Championship fires up in France next week.


08/4/2025

MAVIC ANNOUNCED AS OFFICIAL SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES

The French equipment brand signs five-year deal as the Official Bicycle Shoe Supplier and also becomes the official partner for its home UCI World Cup round of Les Gets, Haute-Savoie (France)


05/4/2025 - Last updated 7 April 2025

SHIMANO CONFIRMED AS MAIN PARTNER OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Iconic Japanese bicycle components manufacturer signs four-year deal as the Official Drivetrain & Electric Drive Unit Components partner


04/4/2025

WARNER BROS. DISCOVERY LAUNCHES GENERATIVE AI-POWERED CYCLING CENTRAL INTELLIGENCE PLATFORM IN COLLABORATION WITH AWS

New AI technology platform transforms storytelling capabilities for WHOOP UCI Mountain Bike World Series coverage, enhancing the viewer experience through data-driven insights


03/4/2025 - Last updated 10 April 2025

WARNER BROS. DISCOVERY CONTINUES AS THE HOME OF SPORT CLIMBING IN EUROPE

Warner Bros. Discovery (WBD) Sports Europe agrees new partnership with the International Federation of Sport Climbing (IFSC) to broadcast all IFSC World Cup and World Championship events until 2028. 


01/4/2025

PENTLAND BRANDS PARTNERS WITH SKY MEDIA FOR LANDMARK TNT SPORTS CHANNEL SPONSORSHIP

Six of Pentland’s iconic sports, outdoor and lifestyle brands make their collective TV and multi-platform sponsorship debut 


26/3/2025 - Last updated 2 April 2025

NEW TNT SPORTS DOCUMENTARY ‘PLAYING FOR OUR FUTURE’ EXAMINES THE IMPACT OF CLIMATE CHANGE ON THE FUTURE OF SPORT

New TNT Sports documentary ‘Playing for our Future’ presented by Reshmin Chowdhury investigates how climate change is impacting the world of sport from grassroots through to top tier sporting competitions Personal accounts from leading figures and climate change experts show the importance of sustainability to ensure sport’s survival The film considers how the world of sport can be a positive force for change to tackle environmental issues


24/3/2025

UCI AND WBD SPORTS CONFIRM END OF UCI TRACK CHAMPIONS LEAGUE, ANNOUNCE MEASURES TO REVITALISE UCI TRACK NATIONS CUP

The Union Cycliste Internationale (UCI) and its partner Warner Bros. Discovery (WBD) Sports confirm that the UCI Track Champions League was held for the last time in 2024, and that following this, the UCI Track Nations Cup will be revitalised from 2026.


17/3/2025

WARNER BROS. DISCOVERY AND OLYMPIC CHANNEL ANNOUNCE NEW FEATURE DOCUMENTARY CHARTING THE LIFE OF BRITISH OLYMPIC DIVING LEGEND TOM DALEY

17 March 2025 - London, UK - Tom Daley: 1.6 Seconds tells the incredible life story of five-time Olympic medallist Tom Daley OBE in a new collaboration between Warner Bros. Discovery and the Olympic Channel. Set to premiere on discovery+ in the UK and Ireland early June, broadcast on Really and TNT Sports later that month, the feature documentary film explores the remarkable journey of one of Great Britain’s most iconic athletes, both in and out of the pool. 


07/3/2025

WOMEN IN FOOTBALL UNITE WITH UK BROADCASTERS TO CELEBRATE AND SUPPORT WOMEN #TODAYANDEVERYDAY

British broadcasters and production companies will support Women in Football’s campaign on International Women’s Day, Saturday 8 March. Group will broadcast and post content online to recognise and celebrate the work of women in the industry all year round. Organisations taking part, include ITV, Channel 4, Sky Sports, TNT Sports, Premier League Productions, and talkSPORT. The group will also tackle online abuse.


07/3/2025

INTERVIEW WITH TNT SPORTS SENIOR PRODUCTION MANAGER UMO GLOVER FOR IWD 2025

In a two-part interview ahead of International Women's Day, TNT Sports senior production manager Umo Glover spoke to SVG Europe about her role at the company, the challenges she has faced and what drew her to a career in live sports production