DAVID BERNARD-BRET, VICE PRESIDENT, DISCOVERY SPORTS MARKETING
A former student of University College London (UCL) and holder of a Masters in Media Management and Digital Technologies from the University of Burgundy, David Bernard-Bret began his career in 2000 at TF1 where he is part of the launch team of the regional channel TV Breizh.
He joined TF1 Publicité, then Eurosport’s international advertising saleshouse where in 2005 he participated in the development of the local advertising offer and in the creation of the FIA World Touring Car Championship (WTCC).
In 2009, he took over the service ‘Media Offers and Revenue Management’ which he left in May 2014 by being appointed Deputy Marketing Director for the Group. David then became responsible for the new brand strategy of Eurosport, with a new identity, “Fuel your passion”, launched in November 2015.
His latest role was Senior Director, in charge of campaigns for Discovery Sports, including linear and digital platforms such as Eurosport and discovery+.
Latest news
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RACE BIKES TO RETURN FOR SECOND SEASON
Four new episodes feature the stories behind Loris Vergier’s Commencal Supreme, Aaron Gwin’s Trek Session 9.9, Jolanda Neff’s Cannondale Scalpel and Loïc Bruni’s Specialized Project Black. The original documentary forms part of WBD Sports’ commitment to off-road cycling content, which includes the recently aired The Cycle
FIE CONTINUES PARTNERSHIP WITH WARNER BROS. DISCOVERY TO SCALE FENCING COVERAGE TO VIEWERS ACROSS EUROPE AND ASIA
New 360° partnership with the FIE sees WBD continue as official broadcaster in Europe and Asia for the world’s most renowned fencing events Fencing action will be brought to millions of viewers through Eurosport, TNT Sports and HBO Max Building on a successful long-term collaboration, WBD will handle global rights distribution, sponsorship sales and editorial and social media content production to elevate the sport’s profile and grow its global audience
HBO MAX IS NOW STREAMING TNT SPORTS IN THE UK IN MAJOR INTERNATIONAL EXPANSION
Catch HBO’s biggest shows of the year including the first season of the hugely anticipated Harry Potter and the Philosopher’s Stone, debuting Christmas 2026 and the next instalments of Euphoria in April, House of the Dragon later in the year Watch new titles including Rooster, DTF St. Louis, the third season of The Comeback* and award-winning Max Original The Pitt, alongside Oscar®-winners One Battle After Another and Sinners.* HBO Max becomes the new Streaming Home of TNT Sports in the UK.*** In the UK and Ireland, HBO Max is available direct-to-consumer, with launch partners Sky and Prime Video** and via a range of platforms and services. HBO Max welcomes launch sponsor Mazda and Box Set sponsor Miele in the UK and Ireland.
CANARY ISLANDS AND WARNER BROS. DISCOVERY LAUNCH A NEW INTERNATIONAL CAMPAIGN TO CONTINUE PROMOTING THE ARCHIPELAGO AS A YEAR-ROUND TRAINING DESTINATION FOR PROFESSIONAL ATHLETES
• The campaign features Paris 2024 Olympic champions Ellie Aldridge (Formula Kite) and Marta Maggetti (iQFOiL), alongside beach volleyball world leaders Anders Mol & Christian Sørum, gold medallists at Tokyo 2020. • The production will launch in March 2026 across Warner Bros. Discovery’s sports channels and platforms
TNT SPORTS SET TO STREAM ON HBO MAX IN THE UK FROM 26 MARCH
HBO Max becomes the new streaming home of TNT Sports in the UK from Thursday 26 March All live sport currently shown on discovery+ will move to HBO Max TNT Sports customers can save between £60 and £131.88 per year1 when choosing TNT Sports Saver Plans with a 12-month term2 HBO Max will be available via hbomax.com and through launch partners Sky and Prime Video Customers can also pre-register for HBO Max now via Apple Pre-Order and Google Pre-Registration
GOPRO ANNOUNCED AS OFFICIAL WEARABLE CAMERA SUPPLIER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
GoPro continues as the Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series for a fourth year.
KINOMAP PARTNERS WITH GTWS TO BRING THE TRAIL RUNNING EXPERIENCE HOME
• Kinomap becomes an official long-term partner of the Golden Trail World Series (GTWS), bringing elite trail running closer to fans worldwide through immersive training experiences • Fans will be able to run iconic GTWS courses from home with high-quality videos available on Kinomap and race previews integrated into broadcasts and social media channels • The partnership amplifies GTWS visibility, enabling athletes and fans to share activities and connect with a worldwide running community
EVIE RICHARDS AND LACHLAN STEVENS-MCNAB FEATURE IN NEW DOCUMENTARY: THE CYCLE
Brand-new documentary, The Cycle, follows five riders across different cycling disciplines and career stages, including WHOOP UCI Mountain Bike World Series stars Lachie Stevens McNab and Evie Richards.
WARNER BROS. DISCOVERY REPORTS BEST-EVER STREAMING OLYMPIC WINTER GAMES WITH TRIPLE-DIGIT GROWTH AS AUDIENCES IN EUROPE EMBRACE INNOVATIVE VIEWING EXPERIENCE
• Milano-Cortina 2026: number of viewers grew on both linear and streaming services vs Beijing 2022* • Best-ever streaming Olympic Winter Games featuring 1000+ hours on HBO Max and discovery+ and popular new viewing features such as Olympics Multiview • Social video views exceeded 4 billion (+580% vs Beijing 2022) on Eurosport (Europe) and TNT Sports (UK & Ireland) accounts
LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026
As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.
SCOTT SPORTS ANNOUNCED AS OFFICIAL PARTNER OF WHOOP UCI MOUNTAIN BIKE WORLD SERIES
The international sports brand signs a two-year deal as the Official Cross-country Bike Partner SCOTT Sports will also serve as the Event Presenting Partner for Soldier Hollow, Midway, Utah (USA) and renew its support as local partner for Lenzerheide (Switzerland)
SIGNIFICANT INCREASE IN WINTER OLYMPICS VIEWERSHIP ACROSS ALL WARNER BROS. DISCOVERY PLATFORMS
• Milano-Cortina 2026: viewership and engagement growth on Warner Bros. Discovery’s streaming and pay-TV platforms in Europe vs Beijing 2022 • Best streaming Olympic Winter Games ever on Warner Bros. Discovery services (HBO Max and discovery+) vs Beijing 2022 and PyeongChang 2018 • Total streaming subscribers viewing the Games exceed the entire Beijing 2022 in just 3 days • Linear television viewing remains robust with strong linear growth in many of Europe’s biggest territories
EVERYTHING YOU NEED TO KNOW ABOUT WBD HOUSE AND THE SNOW DOME STUDIOS AT MILANO CORTINA 2026
On Friday, Warner Bros. Discovery unveiled the two incredible studios that will be used in both Cortina and Livigno as part of its coverage of the Milano Cortina 2026 Olympic Winter Games.
GOLDEN TRAIL WORLD SERIES UNVEILS ITS 2026 CALENDAR
• The circuit will span three continents and eight countries from May to October, introducing three new venues and two unprecedented countries, while maintaining its presence at some of the most iconic races in the sport • The season will open at Zegama-Aizkorri (Spain) on May 17 and culminate with the Grand Finale at Muju Trail (South Korea) on October 24–25• The new season sets a new benchmark for elite trail running with increased prize money and major sporting innovations, including a revamped points system, the introduction of a team ranking and a strengthened integrity program
MADE IN ITALY: WARNER BROS. DISCOVERY’S UNIQUE ALPINE STUDIOS SET TO DELIVER MAGICAL OLYMPIC WINTER GAMES COVERAGE FOR FANS ACROSS EUROPE
• Warner Bros. Discovery (WBD) unveils its purpose-built studios in the heart of Olympic venues in Cortina and Livigno, Italy that will host live coverage of Milano Cortina 2026 • Immersive storytelling with a local flavour as Italian sets paired with state-of-the-art studios across Europe for Eurosport, TNT Sports, HBO Max and discovery+ viewers • WBD’s first live studio show will air on 6 February ahead of the Opening Ceremony
