1 December 2017 - Last updated 25 February 2022

A former student of University College London (UCL) and holder of a Masters in Media Management and Digital Technologies from the University of Burgundy, David Bernard-Bret began his career in 2000 at TF1 where he is part of the launch team of the regional channel TV Breizh. 

He joined TF1 Publicité, then Eurosport’s international advertising saleshouse where in 2005 he participated in the development of the local advertising offer and in the creation of the FIA World Touring Car Championship (WTCC).

In 2009, he took over the service ‘Media Offers and Revenue Management’ which he left in May 2014 by being appointed Deputy Marketing Director for the Group. David then became responsible for the new brand strategy of Eurosport, with a new identity, “Fuel your passion”, launched in November 2015.

His latest role was Senior Director, in charge of campaigns for Discovery Sports, including linear and digital platforms such as Eurosport and discovery+.

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